On this show-stopping season finale of this season’s #AmobeeOutLoud, Pam Zucker discusses what's next for the industry re #measurement & linear/CTV/video currencies w/ guest @kellyabcarian, EVP of Measurement and Impact at @NBCUniversal. Such a treat!
https://t.co/AvjlJFIJkm
Don’t miss out on the new episode of #AmobeeOutLoud where Pam Zucker and Valerie Bischak discuss the hot topic - #personalization - with @chalozin, CTO/Co-Founder of @Innovid. What an awesome episode with tremendous wisdom and industry perspective! #AdvertisingPodcast
In our latest episode, Tal Chalozin, CTO and Co-Founder of Innovid talks about the spectrum of personalization and how marketers can effectively scale ad variations.
Listen to the full episode: https://t.co/mh6A3yj4Qd
#marketing#CTV#consumerbehavior#shoppableads
Unique insights from TikTok @ last week’s P&G Conference, w/ the platform shying away from the “social” title & positioning itself as a tv replacement. Excited to see what products my friends @ TikTok bring to the marketplace in the coming years. #TikTok
https://t.co/dLUcCoNnOX
Separate from an incredibly productive week in Cannes, the best gift was reuniting w/ friends to talk all things CTV, partnerships, growth & more. Check out this recap from the @Amobee leadership team on today’s #AmobeeOutLoud episode. Enjoy!
https://t.co/Hy8wBE5zVM
The ad ecosystem needs to be in perfect balance for it to thrive, just like nature's vast ecosystem. There are many similarities b/w the two, particularly re: sustainability. I share 3 factors in @adweek that play a crucial role for longevity across both: https://t.co/hhTXJYG51M
Thrilled to be chatting w/ three of my favorite industry superstars today about the important topic of values-based planning & buying, & how brands can succeed. Stop by Amobee’s home in Cannes @ RTL Beach @ 4pm to get unique insights from Jim Stengel, Traci Alford & Adam Gerhart!
I'm excited to share @Amobee's first-ever podcast, "Amobee Out Loud!" Tune in weekly to hear my colleagues Pam Zucker & Val Bischak speak w/ industry experts each week. Check out our first episode w/ @Forrester's Principal Analyst, Kelsey Chickering!
https://t.co/ZUzUUed9ez
Big news this week in the EU around Google extending YouTube ad supply to ext. programmatic players, w/ insights from @Amobee’s SVP/Commercial Strategy Alex Knudsen and @AdAge’s @GarettSloane. Certainly a big industry shift for those in the ad tech space!
https://t.co/Rf0unBTTEq
We have a new(ish) newsletter that you'll enjoy - Amobee Abbrv. - a 'weekly must-read" breaking down marketplace chaos, providing insights, product updates & more - all in under 60 seconds. I may be a little biased, but definitely worth subscribing to!
https://t.co/VToUijVg2b
Congratulations to Val Bischak on her well-deserved honoree recognition for #ProgrammaticStoryteller at the @adexchanger and @AdMonsters Top Women in Media awards! Honored that @SpenglerTim, Andrea Waite and I were there to celebrate in person last night!
Cannes is back in full effect & Amobee will be right at the center of all the action! We’ve got an amazing spot at RTL Beach, June 20-24. Click the link below to see what all we’ve got in store for the week & hope you can join us! #CannesFestival2022
https://t.co/uKk49jIRzg
Want to optimize your media buys by minimizing ad repetition? @Amobee’s Head of Growth, Valerie Bischak provides tactical steps for marketers to do just that! #advertising#adtech https://t.co/24NoHVnmAv
Pleased to announce our collab w/National Media Research. Amobee's cookieless & contextual Brand Intelligence platform will provide real time, actionable insights for the team at National Media to better understand of their advertisers' target audience. https://t.co/DVW6gVZkEz
We recently hosted an invite only “Amobee Eats” dinner in NYC with 30 industry leaders — an intimate "dinner with friends" w/Lisa Mann, former PepsiCo/KIND/Mondelez exec who lead an amazing industry convo. We're planning to host more of these dinners. Next stop Chicago! #adtech
Along my career, there have been many incredible & courageous women that I’ve had the pleasure in working for and alongside. Thank you for always making a difference every single day and I applaud your ongoing efforts of excellence. Happy International Women’s Day! #breakthebias
Want to improve outcomes of the #mediabuying process? Our SVP of Marketing, Pam Zucker reports on @marcpritchard1's recent keynote at @ANAmarketers Media Conference & gives 4 recommendations on how to act in the best interest of the consumer. #marketers https://t.co/ysT3dAmioP