Jake Clay

Scaling apps with UGC & organic social @launchpoint
NYC creator with 80k+ following on IG and TikTok
1:1 call

[Jake Clay @JakeClayChain]

@zjbrenner anyone at @launchpoint

[Jake Clay @JakeClayChain]

@Lindseybuilds we're cooking on LP

[Jake Clay @JakeClayChain]

@saucemete what's extra

[Jake Clay @JakeClayChain]

a bad marketer tracks impressions and sprays posts everywhere

a good marketer:

> starts with positioning. what outcome does the product buy you
> runs every campaign around an offer, and makes the offer feel stupid to say no to
> hires a real designer. every big brand has a clean user flow for a reason
> builds a landing page per campaign and one for onboarding
> runs a referral program people compete in
> vets distribution sources on smart followers and smart metrics
> measures what the campaign produced
> knows top, mid, and bottom of funnel
> builds systems and funnels, never one-off blasts

what am i missing?

https://t.co/iR31Y4r8z5

[GREG ISENBERG @gregisenberg]

i think we've reached the point where the cracked marketer is more in demand than the cracked engineer

[Jake Clay @JakeClayChain]

@askvyera makes sense

[Jake Clay @JakeClayChain]

@Ninjasurprise_ copying never gets you anywhere

[Jake Clay @JakeClayChain]

@renegadegenesis unfortunately for a lot of engs

[Jake Clay @JakeClayChain]

@Lindseybuilds yes they are

[Jake Clay @JakeClayChain]

@Tristanrhee3 makes sense

[Jake Clay @JakeClayChain]

@aidan_nguyentrn this is becoming more true every day

[Jake Clay @JakeClayChain]

@Tristanrhee3 the best marketer i know

[Jake Clay @JakeClayChain]

@AshtonManolian they are always low-balled

[Jake Clay @JakeClayChain]

I've been asked 15 times today about

- head of X
- head of content
- head of LinkedIn

these archetypes are going to make a lot of money

where do you find them??

[Jake Clay @JakeClayChain]

@RomanAbdullAh_ very true

[Jake Clay @JakeClayChain]

@LoganTGott that makes a lot of sense actually

[Jake Clay @JakeClayChain]

@Jayyanginspires this might be the only way

[Jake Clay @JakeClayChain]

@ryangrowthh that makes a lot of sense

[Jake Clay @JakeClayChain]

@rahulcreates95 that's very true

[Jake Clay @JakeClayChain]

@elissasa thats very true

[Jake Clay @JakeClayChain]

@Tristanrhee3 but it makes it worth it

[Jake Clay @JakeClayChain]

@aidan_nguyentrn lol SF starterpack