Jake Clay

Content Creator
Founder of Mirror (if you need a Birkin let me know)
Go-to growth guy in NYC

[Jake Clay @JakeClayChain]

@AviFelman Im about to sublet mine

[Jake Clay @JakeClayChain]

Update

[Jake Clay @JakeClayChain]

Spent the morning putting up posters across NYC that say:
“CHEAT ON YOUR WIFE?
Get her a Birkin”

This is either the beginning of a billion dollar luxury sourcing marketplace or I’m completely losing it

Will report back with scan data

[Jake Clay @JakeClayChain]

@Funrx5313qy hate it

[Jake Clay @JakeClayChain]

Spent the morning putting up posters across NYC that say:
“CHEAT ON YOUR WIFE?
Get her a Birkin”

This is either the beginning of a billion dollar luxury sourcing marketplace or I’m completely losing it

Will report back with scan data

[Jake Clay @JakeClayChain]

@AviFelman twitter arc

[Jake Clay @JakeClayChain]

@islarose @daremarket ICONIC

[Jake Clay @JakeClayChain]

@JosephKChoi @a16z @consumerclub_ I’d love to come - just got this sent to me

[Jake Clay @JakeClayChain]

I left Goldman Sachs a year ago to post on the internet.

Now doing ~$40K/month in brand deals from Instagram + TikTok.

Here’s the actual playbook I wish someone gave me a year ago:

1. Pick a lane.
Talk about things you naturally have opinions on (dating, NYC life, money, fashion, crypto, whatever it is)

2. Your first 3 seconds matter more than the whole video.
If the hook isn’t strong, nothing else matters.
Some of my best performing include:
“I don’t know who needs to hear this but…”
“The problem with our generation is…”

3. Volume is the cheat code.
I posted 2–3x/day for 7 months. It doesn't matter if 9/10 lose as long as you don't give up. Don't be discouraged by low views, everyone can be motivated to post when the views are high, but the ones who persevere when they are low are the ones you see succeeding now. It's not luck.

4. Study your own winners.
There is a formula and that's why the same people consistently win, because they understand this. What hooks are working, what lengths are working (for me it was 8-12 seconds long)

5. Don’t overproduce.
iPhone + natural lighting + clear audio.
Raw > polished. I hide my microphone in every video and I dropped ANY camera that wasn't a basic IPhone because they ALL performed worse.

8. Build a repeatable format.
Lean in to the wins, find what works and post that formula over and over and over again.

That's it!