Introducing Parker: The world's first AI Creative Director.
100+ brands like Grüns, Lume and Legends use us already.
RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.
Meta just killed 80% of your ad tests, right before Black Friday.
Same visual, new copy? Still grouped.
New hook, same creator? Still grouped.
With Creative Similarity + Andromeda in play, Meta's now rewarding differentiation, not just volume.
Here’s what that means for your BFCM campaigns:
→ Lazy iterations won’t scale
→ Visual sameness = delivery cap
→ Entity ID separation = performance unlock
To actually scale now, your ads need:
✔️ Big swings in format, persona, and hook
✔️ Creative vehicles like podcast clips, Reddit statics, founder VSLs
✔️ First-3-second visual contrast to avoid getting grouped
We’ve recently been building for this shift and I’ve just got listed as a @foreplay_co Expert.
So to help with your Black Friday content ideas, I’ve dropped a live Foreplay board with the best in class ads for Q4.
The exact ads that broke through Meta’s similarity filter and became top spenders.
→ Retwteet this post and drop “BOARD” in the comments and I’ll send it over.