Jason Hoff

Freelance Creative Director • Writer • Super Bowl • Apple • Google • Airbnb • Nike • Advertising work: Inquiries: [email protected]

[Jason Hoff @JasonHoff]

@SawyerMerritt @SpaceX Beautifully said, Jim.

[SpaceX @SpaceX]

Liftoff! First $SPCX trade complete 🚀

[Jason Hoff @JasonHoff]

@0xNonceSense Bubbles usually pop when there is a surprise though, not when everyone is planning on it.

[Jason Hoff @JasonHoff]

@michaelmiraflor The freelance journey since 2021 has forever changed me.

[Atari @atari]

Congratulations to the Artemis II team on a safe landing! 🚀

[Jason Hoff @JasonHoff]

Weapons is a great movie with a glaring flaw. That house would’ve been surveilled 24hrs a day by police.

[Jason Hoff @JasonHoff]

@bradleyedels And not enough YOLO across the board. IMHO.

[Jason Hoff @JasonHoff]

Most brands would be better off running one good ad for years. At least it would sink in.

[Jason Hoff @JasonHoff]

This is insane.
Almond milk is bad news.

[Sama Hoole @SamaHoole]

California's Central Valley produces 80% of the world's almonds. Each almond requires 3.2 gallons of actual irrigation water to grow. Not rainfall. Actual tap water pumped from aquifers.

One gallon of almond milk requires 162 gallons of irrigation water. Compare that to dairy milk at 8 gallons of tap water per gallon, with the rest being rainfall that falls on pasture anyway.

But here's where it gets properly grim. Almonds bloom for exactly three weeks in February. During those three weeks, California needs every pollinating bee in North America transported to the Central Valley or the crop fails entirely.

Commercial beekeepers truck in 31 billion honeybees. That's two-thirds of America's entire managed bee population, all concentrated in one valley for three weeks. The bees are packed into trucks, driven across the country, dumped into almond groves drenched in pesticides, worked to exhaustion, then packed up and shipped to the next crop.

The mortality rate is catastrophic. Beekeepers report losing 30 to 50% of their hives annually. That's billions of bees dead. Not from natural causes. From being used as disposable pollination machines for your almond milk.

The pesticides don't help. Almond groves are sprayed with neonicotinoids which scramble bee navigation systems, fungicides which weaken their immune systems, and herbicides which eliminate the wildflowers they'd normally forage on between almond blooms.

Meanwhile the aquifer depletion is permanent. The Central Valley has sunk 28 feet in some areas from groundwater extraction. That water took 10,000 years to accumulate. It's being drained in decades for almond milk.

Your vegan latte killed more bees and used more water than a year's worth of dairy milk. But it's got "plant-based" on the label so you're definitely saving the planet.

[Jason Hoff @JasonHoff]

@aakashgupta Facts.

[Jason Hoff @JasonHoff]

@Gfilche The backend of Shopify has no equal. It takes awhile to set up a shop, but it’s worth it. Squarespace feels like you’re just pretending after you see Shopify.

That being said, if you go the Shopify route, don’t go crazy on design. The best shops are free templates.

[Jason Hoff @JasonHoff]

@bryan_johnson I find myself thinking about our phone addictions all the time. Just a few years ago it never crossed my mind. But lately it’s become too impossible to ignore. I wonder if we’re all on a similar timeline.

[Jason Hoff @JasonHoff]

@rohindhar Love it, thanks.

[Jason Hoff @JasonHoff]

what do you call it when you just say yes to the notification because you can't break your focus to read it?

[Jason Hoff @JasonHoff]

How is a storyteller different than..
A copywriter?

[Jason Hoff @JasonHoff]

@nathan_covey Impressive. What’s the advertising look like?

[Jason Hoff @JasonHoff]

@yacineMTB Incorrect.

[Jason Hoff @JasonHoff]

@Kenny___Rose And you only have like three seconds.

[Jason Hoff @JasonHoff]

@yunta_tsai It’s one of the best, tangible, and real use cases for AI.