Jay Broyer

8 figure Pool and Spa Biz Owner in MA/NH - Sharing the journey from pool guy to HoldCo Operator.

[Jay Broyer @JayBroyerPools]

2001: I started at St. Cyr making 7.50/hr mixing concrete + pulling plugs from black swamp pools.

Same job ever since.

Now: Co- Owner, 4 stores, 8 figures and growing.

Doesn’t matter where you start.
Just don’t quit and never stop learning.

[Jay Broyer @JayBroyerPools]

From a booking perspective our AI is currently on par with our human CsRs .

But AI can’t replace human csrs for escalations, detailed questions about jobs, parts etas, etc.

Those are the calls that frustrate customers . But even with those complaints, still better than VM.

[Jay Broyer @JayBroyerPools]

@skossier We give a discount to open early . We outbound call starting in January to set the schedule .

The problems start when people’s equipment is dead or parts are broken post opening . And your schedule is already full. And going from 40 phone calls a day to 400.

[Jay Broyer @JayBroyerPools]

We are going to get 1 star reviews in June, it’s just part of being a pool business in the north east .

It’s not physically possible for us to answer every call or get to every house in the same 6 week period.

Our team is busting their butts and proud of them.

[Jay Broyer @JayBroyerPools]

So if @neilpatel and @AlexHormozi are running ads to home service businesses does that mean we have jumped the shark?

Pool service is the ew laundromat ??

[Jay Broyer @JayBroyerPools]

When staffing for a new store that doesn’t have a ton of floor traffic yet , you must train your new team in one of your existing mature stores, THEN bring them to the new location.

Or just move an existing team member.

New location + brand new team = no bueno.

[Jay Broyer @JayBroyerPools]

@BigBadBsMemes Amen - so awesome owning pool stores in New England the last couple years.

[Jay Broyer @JayBroyerPools]

@MediaKing At this point there are probably multiple shinny objects come at you too.

It’s so easy to execute when everything needs you . You are right once the systems are running it’s hard to step back and find other ways to be motivated .

[Jay Broyer @JayBroyerPools]

@BoilerPlateCPA Making this switch a few years ago was one of the hardest changes to get right. Especially when you have 2 different softwares and multiple business units that all do cogs differently .

It’s still the part of our monthly close I have to be personally involved in.

[Jay Broyer @JayBroyerPools]

Scrolling your company slack channels and replying to everything is not “WORK” or “leading” SMB owners .

Mute and hide unless you are @mentioned and let your team work.

That’s like walking into everyone’s office or job site all day and “giving your 2 cents”

[Jay Broyer @JayBroyerPools]

Even after 25 years I still get caught up in those first couple weeks when it feels like the building is on fire.

But then I remember this is just the pool biz and it’s all ok.

Planning time is over - it’s game time now and got to let the players play.

[Jay Broyer @JayBroyerPools]

@stevetolger @ClintFiore That’s the norm in home service now because if we tell you it’s $300/hr for labor you will be even more pissed .

I did a break even calc one year for our pool Business and it was $185/hr before we made a dime. Flat rate is the onto way to do it .

[Jay Broyer @JayBroyerPools]

@VerMemeIstan Just know I could pay off my house tomorrow and still have $1100/month payment for taxes . So choose your NH town wisely.

[Jay Broyer @JayBroyerPools]

@irentdumpsters @StrykerDigital Congrats guys!

[Jay Broyer @JayBroyerPools]

@brokencuffs @heyandrewbarber Imagine doing it New England where you have to lay them off every fall then how they come back in the spring or have to retrain all over again.

[Jay Broyer @JayBroyerPools]

@brokencuffs Well in the north east that’s our per visit cost plus chemicals . But it’s only 12-16 weeks. So….

[Jay Broyer @JayBroyerPools]

@irentdumpsters Just went through this with license mismatch for our electrical business. License was in a personal name not the LLC. Was able to get a human to help and they pushed it through but took 5 weeks. Still not getting calls but that’s another issue .

[Jay Broyer @JayBroyerPools]

@WilsonCompanies Damn — onboarding with them now as I know they are top of class but didn’t know this big!

[Jay Broyer @JayBroyerPools]

@EndresenHeather This is what we did in the pool biz . And banks do give you a bottle more leash when you have industry experience.

Honestly not sure how people buy into a business they don’t know . Give them props.

[Jay Broyer @JayBroyerPools]

@awilkinson Ha I wish currently have 4 people in accounting .

My systems send auto journal entries , thinking of adding https://t.co/rK662Wjw5L next and we have liveflow thats works great for consolidating multiple PNLs

And still multiple humans. Expensive ones.

[Jay Broyer @JayBroyerPools]

Casual basketball fans are not signing up for 7 day peacock trial to watch a round 1 playoff game .

Sorry NBA and other league’s not sure this will work out for you. Maybe Prime or Netflix but tier 2 streaming services … for a playoff game? Come on!