I interviewed Greg LaVecchia, co-founder of Bloom.
$0 → $180M bootstrapped. Now on track for $500M this year.
Here are the 6 biggest things I took away and am applying directly to my business:
After 200,000+ orders, and 4 years of processing with Shopify,
Payments got disabled with a 0.26% cb rate.
No response from Shopify support in a week even with plus plan!
Crazy…@tobi@harleyf
Leaving our Arizona facility today — really excited for what’s ahead in 2026 🚀
Proud of this team and what we’re building together. Hard to believe that just 5 months ago we hadn’t even signed the lease yet.
None of this happens without great people.
3)Don’t be too aggressive when bumping budgets on value, you almost have to squeeze purchases out of each ad group. I like to start at a lower budget and bump by $10.