Jennifer Janson

Author| Former owner Six Degrees (PR)| Reputation| Technology| Culture| Mom (opinions my own)

[Jennifer Janson @JenJanson]

@chrissyfarr That’s incredible! Go Chrissy 💪💪💪

[Jennifer Janson @JenJanson]

@TTCnotices any idea what’s happening at Davisville station? No updates on screens and we are being turned away but no other info

[Jennifer Janson @JenJanson]

@wolfejosh @JoshuaKushner @shahneilp Hahaha. This is the BEST. Thanks again for joining us - was great to see you all.

[Jennifer Janson @JenJanson]

@nikitabier No need for the rewards but wanted to share this place I stayed in for a month last summer. It’s about two or three blocks out of your box. Loved it. https://t.co/SuuWh1Ckni

[Jennifer Janson @JenJanson]

@heyalexfriedman I honestly think this prompt generated the most valuable feedback I’ve ever had in my entire career. Mind blown (again).

[GREG ISENBERG @gregisenberg]

Beautiful design is now a commodity.

I've spent the last 24 hours with ChatGPT 4o images, and it's clear we've entered a new reality: "Execution is cheap, ideas are everything."

For decades, we were told the opposite. Everyone had ideas. Few could execute them well. The ability to turn a concept into reality separated the winners from the dreamers.

But in an AI world, it's completely flipped.

When anyone can execute at 90% perfection with the right prompts, the limiting factor becomes the quality of your ideas. The creative direction. The strategic insight. The unique perspective.

The most successful companies I'm seeing are shifting resources from production to ideation. Less time pushing pixels, more time exploring concepts.

They're running 20-30 creative directions where they used to do 2-3, because the cost of trying ideas has collapsed.

In a world where anyone can create a beautiful website, logo, or packaging, the winners are focusing on the things AI can't (yet) simulate:

I think it's authentic relationships, innovative products, and unique perspectives.

The real advantage is in knowing when to break the rules of good design in ways that resonate emotionally.

The human touch is becoming less about execution and more about strategic deviation from the optimized norm.

This is creating strange new dynamics in hiring too. When I started our design agency @meetLCA, we hired for world class technical skills - mastery of tools, execution ability.

But now we care more about hiring for conceptual ability and creative direction. People who consistently generate novel ideas rather than perfect executions. Obviously, top tech skills still matter, but way less.

As AI makes "good enough" design accessible to everyone, the market is splitting. At the low end, good enough is actually good enough.

But at the high end, there's a premium on the truly unexpected - the ideas an AI wouldn't generate because they break conventional patterns.

I think we're heading toward a bifurcated creative world: automated beauty for most purposes, with human creativity focused on creating the unexpected, the ideas and approaches an AI wouldn't think to try because they don't follow established patterns of "good design."
The challenge for most of us now isn't "how do we execute this idea?" but "which ideas are actually worth executing?"

Execution is cheap, ideas are everything.

Tremendous alpha in it.

You're an idea person now. We all are?

[Jennifer Janson @JenJanson]

@pitdesi I was lucky enough to see a preview of this film. It’s excellent. Highly recommend!

[Jennifer Janson @JenJanson]

@gregisenberg This resonated. I’m not technical but was an early adopter and can’t imagine life without it. Though I know I’m only tapping into a tiny fraction of what it can do. What no code platform do you use to ‘spin up an agent and have it do tasks on its own’ at this stage?

[Jennifer Janson @JenJanson]

@wolfejosh @physical_int Congrats to all, Josh. Excellent news.

[Jennifer Janson @JenJanson]

THIS! I also don’t want yet another excuse for people to get out their phones at a meal time.

[Alex Cohen @anothercohen]

Worst thing that came out of Covid is QR code restaurant menus.

Just give me a damn physical menu, I don’t want to scroll on my phone like I’m ordering DoorDash when I’m dining in

[Drew Fallon @drewfallon12]

Allbirds stock trades below $1 per share, or ~$100m market cap

Most people just say 'DTC is hard' when telling the story of allbirds - but there's a deeper lesson in this story, and one that I think every DTC operator should hear

let's break down where Allbirds went wrong 👇👇

[Jennifer Janson @JenJanson]

@Jessicalessin @etherington just wrote about this topic last week. Really resonates with what you’re saying so I thought I’d share: https://t.co/H6lbdN2I8F

[Lulu Cheng Meservey @lulumeservey]

Quick rewrite:

I’m the CEO of CrowdStrike. I’m devastated to see the scale of today’s outage and will be personally working on it together with our team until it’s fully fixed for every single user.

But I wanted to take a moment to come here and tell you that I am sorry. People around the world rely on us, and incidents like this can’t happen. This came from an error that ultimately is my responsibility.

Here’s what we know: [brief synopsis of what went wrong and how it wasn’t a cyberattack etc.]

Our entire team will be working all day, all night, all weekend, and however long it takes to resolve this and make sure it doesn’t happen again.

We’ll be sharing updates as often as possible, which you can find here [link].
If you need to contact us, the quickest way is to go here [link].

We’re responding as quickly as possible. Thank you to everyone who has alerted us to the outage, and again, please accept my deepest apologies. More to come soon.

[Jennifer Janson @JenJanson]

Just finished Yaa Gyasi’s Homegoing. What a beautiful, haunting, eye-opening book. Highly recommend.

[Jennifer Janson @JenJanson]

@tron @skanwar @BetaKit So happy to see you so happy. What a partnership!

[Jennifer Janson @JenJanson]

@jamesbohanpitt @girdley I don’t know anyone who vapes either, but I have a 14 year old in high school and it is a HUGE issue there.

[Jennifer Janson @JenJanson]

@etherington @Waymo Jealous! I want to co-ordinate my next trip out there with you so I can experience it.

[Jennifer Janson @JenJanson]

@jefielding This thread was everything I needed today!

[Jennifer Janson @JenJanson]

Truly the most beautiful co-working space I’ve ever been in @SHACK15sf. I’m sure I did better work there because of it 😀

[Laura Lenz @LauraLenz]

Toronto #founders: I'm planning our annual Poker Tournament again this year. Last year tickets sold out within 24hrs of going live. This year I'm hacking a workaround for founders. If you're a founder in Toronto and want a ticket, comment or DM and I'll make sure you'll have one.