Jenna Frichtl

University of South Carolina, Retail & Fashion Merchandising (RETL 369 Section 3, Fall 2026)
You either know fashion, or you don’t - AW

[Jenna Frichtl @JennaFrichtl]

@RetailPro369 @MariamRezkalla3 I saw this post earlier and I love how Rhode is dipping their toes into the F1 pool. I think it is on brand for the company to maintain their clean and classy image.

[Jenna Frichtl @JennaFrichtl]

@RetailPro369 I believe Gucci’s main purpose is to make the audience curious. That is reflected through the people holding up a magnifying glass to the screen. It seems like they are studying the consumer and are curious.

[Jenna Frichtl @JennaFrichtl]

@RetailPro369 @MaryHayser I love Glossier as a brand! I find it interesting how their website is straight forward and connects SEO and User Experience.

[Jenna Frichtl @JennaFrichtl]

Cotton is a natural fiber that can be grown, reused, and recycled. Products made from 100% cotton can be recycled into new materials. One favorite use? Turning recycled cotton into home insulation! Let’s keep cotton in circulation and waste out of landfills. 🏡

X5 @RetailPro369

[Jenna Frichtl @JennaFrichtl]

How cotton circularity can solve sustainability issues. Fast fashion creates a cycle of clothing being made, worn, and discarded, generating massive waste. The solution? A circular system that keeps resources in use. Cotton can help close the loop. #Cotton #Circular

[Jenna Frichtl @JennaFrichtl]

Vogue covers Dove Cameron’s wedding look from her recent ceremony. Many people have been anticipating this wedding and Vogue is giving the people what they want through the small details of her wedding look. Vogue does this to stay on top of current events for their magazine. 🤍

[Vogue Magazine @voguemagazine]

Exclusive: Dove Cameron wore a custom Valentino gown with a star-embroidered veil to marry former Måneskin frontman Damiano David in the hilltop village resort of Castiglion del Bosco in Tuscany. See all the photos here. https://t.co/ainrzdFEnj

[Jenna Frichtl @JennaFrichtl]

EVRY Jewels has exhausted people with constant promotions. Overdoing their mobile marketing has caused frustration with consumers and a loss of retention.

Have you fallen victim to EVRY Jewels?

X4 @RetailPro369

[Jenna Frichtl @JennaFrichtl]

Why is text (SMS) marketing is losing attention? Texting is such as easy way to communicate with people, so why are brands losing retention because of it?
Brands such as EVRY Jewels have been known for spamming their consumers and filling up both their text inbox and email.

[Jenna Frichtl @JennaFrichtl]

This content is geared towards a fashion forward, and conscious woman who is planning her wedding. She cares about sustainability and wants that to be reflected through her choice of wedding dress. This is an example of informational content marketing, the why behind the dress.

[Vivienne Westwood @FollowWestwood]

The Darling dress weaves together influences from the Marie Antoinette gown of the 2021 Bridal Couture collection, and the Chichi dress from the Spring-Summer 2025 collection.

https://t.co/SGfijwNJd5

#VWBridal #WestwoodBridal

[Jenna Frichtl @JennaFrichtl]

With the cultural relevance of the hit reality TV show Love Island, it only makes sense for a company to jump on that bandwagon.

How successful do we think this ad was?

X3, @RetailPro369

[Jenna Frichtl @JennaFrichtl]

Verizon making a commercial with Love Island star Trinity Tatum is a perfect example of using cultural symbols to advertise your business.

Check it out here 👀

https://t.co/z2a2dHwFBh

[Jenna Frichtl @JennaFrichtl]

@EmmaSweeney369 @RetailPro369 I find it so interesting how nostalgia affects consumers and their habits. It seems like nostalgia is an easy way to make money.

[Jenna Frichtl @JennaFrichtl]

@HelenLawrence36 @RetailPro369 I found these flats to be a very entertaining example of guerilla marketing. I love how niche and on-brand this is for Miu Miu!

[Jenna Frichtl @JennaFrichtl]

Build trust with your audience. Create relationships with consumers. Do not simply show them the what, but demonstrate the how.
#trendsetting #brandbuilding

Learn how to here
https://t.co/SkiYRgzkup

[Jenna Frichtl @JennaFrichtl]

Businesses try to sell, but brands try to give people a reason to care.

Instead of focusing on getting your product into consumers carts, try to establish another point or introduce an idea before asking for a sale.

A brand establishes more.
X2 @RetailPro369

[Jenna Frichtl @JennaFrichtl]

Gucci is a great example of this, transforming themselves from near bankruptcy to luxury trend setter.

Read about it here https://t.co/mJoYW59uJj

[Jenna Frichtl @JennaFrichtl]

@RetailPro369 Crumbl is funny for doing this. 😂

[Jenna Frichtl @JennaFrichtl]

@RetailPro369 This visual is so cool!

[Jenna Frichtl @JennaFrichtl]

@RetailPro369 I think that Coach has been doing a great job at targeting Gen Z consumers particularly well. They create bags that both start and continue trends seen in Gen Z. Such as the bedazzled bags that refer back to some of their vintage collections. (S3)