Jennifer Stanley

I love all things Sales & Marketing! I especially enjoy helping commercial leaders excel, thrive, and reach their potential. All views are my own.

[Jennifer Stanley @Jennifer_Stnly]

Looking for growth in B2B sales? An @McKinsey survey found those who shake up their sales models grow revenue at 2x GDP.

Read my colleagues’ findings to learn more: https://t.co/y0xkbb9806

[Jennifer Stanley @Jennifer_Stnly]

The increasing capability of Generative AI is putting a spotlight on content.

This recent article by Scott Vaughan in @martechismktg highlights three ways to rethink the role of content within your B2B GTM strategy.

#B2B #AI #ContentMarketing

https://t.co/LBbE0ce4lU

[Jennifer Stanley @Jennifer_Stnly]

This deep dive by Lucy Colback in the @FinancialTimes explores the earnings potential a platform approach provides and the benefits for both B2B and B2C organizations.

#B2BSales #digital #PlatformEconomy

https://t.co/qdrapEZX9Y

[Jennifer Stanley @Jennifer_Stnly]

This year's B2B Pulse is out. The stand-out finding - B2B companies with the best omnichannel experiences are growing their market share by at least 10% each year.

#B2BSales #Growth #Omnichannel

https://t.co/hn5iOYjYKV

[Jennifer Stanley @Jennifer_Stnly]

Standing out from your competition in the B2B space is hard.

Identifying your company’s “superpower” and building upon current capabilities can reaffirm your competitive advantage. Find out more in this article.

#McKGrowth #Growth #Strategy #B2B

https://t.co/qd444WLvnj

[Jennifer Stanley @Jennifer_Stnly]

When your target customers are everywhere, you need to be active on all channels. This @MarTechSeries article explores the different approaches of #multichannel, #omnichannel and #omnipresent.

https://t.co/zndStfQo4F

[Jennifer Stanley @Jennifer_Stnly]

@McK_Growth_MnS #growth code: "Don't be a laggard" is the most important growth lever, alongside "turbocharging your core" and "being a local hero". Combining these rules generates excess shareholder returns.

https://t.co/MIJkKVXNwQ

[Jennifer Stanley @Jennifer_Stnly]

Is self-confidence or self-awareness more important for #sales success?

This interview with @ColinandGarrett has some great insights on the importance of authenticity, purpose, and emotional intelligence in sales. #B2BSales

https://t.co/sP9WtPmXRq

[Jennifer Stanley @Jennifer_Stnly]

Are intent data the ‘salt and pepper’ in a great B2B sales/marketing recipe?

This article in @MarTech discusses the importance of intent data in mapping customer needs, and when/how you should apply the insights obtained.

#B2BSales #intentdata #sales https://t.co/cK0OJCXCbN

[Jennifer Stanley @Jennifer_Stnly]

2023 brings new opportunities for #growth. But as we enter increasingly turbulent times, how can companies invest in growth? My colleague Maria Valdivieso de Uster explains that forward thinking companies are using #analytical insights to find new customers.

#B2BSales

[Jennifer Stanley @Jennifer_Stnly]

With a new year, comes new opportunities.

It’s time to make the most of the #opportunities provided by the next horizon of #ecommerce, or NeXT commerce as we call it.

https://t.co/KkJ1kR0m5j

[Jennifer Stanley @Jennifer_Stnly]

It was a joy to speak at the terrific @Sales30Conf last week! Among other insights, I shared the benefit of breaking down the silos beyond sales to drive revenue growth.
#B2Bsales #sales #growth

[Jennifer Stanley @Jennifer_Stnly]

Jumping into the ‘NeXT commerce’ (the new horizon of e-commerce), requires a new level of commitment to put digitally-driven commerce at the center of your business. #ecommerce #digital #B2BSales https://t.co/HAzkfNLoIJ

[Jennifer Stanley @Jennifer_Stnly]

Introducing McKinsey Sciences for Growth. This team will empower organizations to drive sustained growth, with a combination of tech, AI-backed analytics, and 1K+ global experts.

#growth #innovation #tech

https://t.co/r7w4H2O906

[Jennifer Stanley @Jennifer_Stnly]

I’m pleased to share this guest blog I authored in @DailyPos on how to modernize revenue operations. It explores how organizations can act in a unified manner to offer reps and customers a frictionless experience.

#growth #revenueoperations #revops

https://t.co/AV8vq7SlIX

[Jennifer Stanley @Jennifer_Stnly]

The US has >70m workers who are ‘skilled through alternative routes’.

My colleagues share what we are doing to help others and ensure that our own #talent culture is distinctive and #inclusive. #mckgrowth 

https://t.co/CFlSaQIqNb

[Jennifer Stanley @Jennifer_Stnly]

Most of us will experience toxicity at some point in our career, either from a boss or a co-worker. This interview explores the link between toxic behavior and burnout. It’s a great listen.

#employeewellbeing #burnout #workplace

https://t.co/Nk4KiWaFoE

[Jennifer Stanley @Jennifer_Stnly]

The new channel imperative is here.

OEMs must be willing to re-evaluate their go-to-market strategies, reposition their channel approach, and transform legacy distribution models.

#distribution #strategy #transformation

https://t.co/4vFU6ZKwMY

[Jennifer Stanley @Jennifer_Stnly]

My colleague and friend @_MichaelHarney was interviewed by @SellingPowerMag on why value selling must become a corporate mindset in which all eyes are focused on the #customer and the data from their interactions, across all channels.

#B2Bsales #growth #data

[Jennifer Stanley @Jennifer_Stnly]

Unfair assumptions. Unhelpful attention. Unequal Access.    These are three distinct kinds of bias that mid-career #women can face in the #workplace. This article in @HarvardBiz describes each #bias and offers advice to overcome them.  
https://t.co/tDTBMBjamC

[Jennifer Stanley @Jennifer_Stnly]

B2B companies swiftly shifted the lion’s share of their business to more digital self-serve sales amid COVID-19. What does the future look like? @salesforce new report shares timely insights on #B2BSales and #ECommerce: https://t.co/obWpyUwCVo