Jess Gilchrist Matrese

WebFX (she/her)

[Jess Gilchrist Matrese @JessGilchrist3]

I’m at a dangerous point in my life where I’ve seen enough Chopped that I’m like, I could make that basket work, when we all know I couldn’t

[Mark Williams-Cook @thetafferboy]

SEO updates that you ✨NEED✨ to know [8 Jul]:

⏳​ Google Search Console data experienced significant delays that are now resolved. Many users reported no clicks or impressions from 29 June - 3 July with delays of more than 100 hours.

0️⃣ ​Nearly 60% of Google searches end without a click in 2024, according to a study by @sparktoro . The study also found the introduction of AI Overviews coincided with a drop in mobile searches. via @randfish

💉 ​Using prompt injections can lead to Bing removing your website from search results. Prompt injection is when users try to convince LLMs to go outside of their restrictions to perform tasks. Bing's guidelines now strictly prohibit this. via @rustybrick

🤖 ​@cloudflare launches a new detection system to combat AI bots. This new system aims to reduce bot traffic and AI-powered scrapers.

🎠 ​Google has updated its guidelines about structured data for carousels. This includes using different markup such as ItemList for paginated category pages vs infinite scroll.

🖼️ ​Google has updated its guidelines for embedded images. This small change adds that "Google can find images in src attribute of <img> element (even when it's a child of other elements, such as the picture element)."

☕ ​Google confirms that soft 404s are bad as they waste crawl budget and are filtered out during indexing. @methode compared a soft 404 to a coffee shop advertising a menu online but not actually providing anything in the shop.

🔍 ​Google is testing a longer search bar. Searchers are using more words per search than ever so this change makes sense to accommodate this.

💌 If you like these updates and don't want to miss them, I send them out for free every Monday, along with SEO tips and a deep dive podcast on my free newsletter at CoreUpdates[dot]com

Links to everything, below! ⬇

[Jess Gilchrist Matrese @JessGilchrist3]

https://t.co/McZRxsNIaF

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

For those interested in a deeper dive into AI Overviews (going to update my post from last night about zero-click searches with this data, too)

[Cyrus SEO @CyrusShepard]

What do people click after each Google search?

A. Ads 💵
A. Nothing 🕳️
B. Another Search ↩️
C. An Actual Website 💻
D. A Google-owned property 💵

Terrific new zero-click research via @randfish &amp; @sparktoro. You'll want to bookmark these graphics

[Poonam Soni @CodeByPoonam]

MIT University released free online courses.

No textbooks or fees required.

Here are 10 courses you don't want to miss in 2024

[Excel Dictionary @exceldictionary]

6 Excel features that will blow your mind:

[Google Search Central @googlesearchc]

Today we fixed a Search Console issue that affected many properties: we were reporting pages that are not indexed as being indexed. As a consequence, you might see a drop in your indexed pages in the Index Coverage report.

[WebFX Happiness @HappinessFX]

"WebFX is a company full of team members who work very hard and strive for excellence! We're empowered to set our own goals for ourselves and celebrate when we achieve them."

-Alicia Sztobryn, WebFX R&amp;D Project Manager on living out our values

[Pratham @Prathkum]

5 great tools to test website for every web developer

🧵👇

[Marko Denic @denicmarko]

Useful websites for web developers:

⧩ uigarage. net
// UI inspiration

⧩ remove. bg
// Remove the background of any photo

⧩ uigradients. com
// Collection of color gradients

⧩ blender. org
// Open source 3D Creation Software

⧩ edabit. com
// Interactive coding challenges

[Cyris @sudo_overflow]

Imagine if Facebook said Myspace already did it.

Imagine if Netflix said TV already did it.

Imagine if WhatsApp said mobile carriers already did it.

Your idea doesn't need to be new, it just needs to be better.

Find what services are missing and improve it.

#CodeNewbie

[Marko Denic @denicmarko]

Useful websites for Web Developers:

⧩ /compressor.io
//=&gt; Compress images online

⧩ /autoprefixer.github.io
//=&gt; CSS online autoprefixer

⧩ /ami.responsivedesign.is
//=&gt; Check responsiveness

⧩ /validator.w3.org
//=&gt; Markup validator

⧩ /caniuse.com

⧩ /fonts.google.com

[Jess Gilchrist Matrese @JessGilchrist3]

Jordan Peele: It’s time to start Candyman promo again
Me:

[Jess Gilchrist Matrese @JessGilchrist3]

😂

[Junae Brown| I Am The Marketing Plan @JunaeBrown]

Marketing Joke Of The Day:

An SEO marketer walks into a bar, bars, tavern, pub, public house, Irish pub, drink, drinks, liquor, beer, alcohol…

[Jess Gilchrist Matrese @JessGilchrist3]

Going back to the office tomorrow kind of feels like going back to school after a long summer

[Jess Gilchrist Matrese @JessGilchrist3]

@HakunaBahata @Karieshe1 They like to stay relatively moist and like bright indirect light if that helps! They’re also used to a pretty regular fertilizer schedule during the summer so it may need some extra nutrients

[Jess Gilchrist Matrese @JessGilchrist3]

@Karieshe1 @HakunaBahata Is it a peace lily? If so, they’re super dramatic when they need water. If not, send a pic and I’ll help however I can!

[SE Roundtable @seroundtable]

Earlier today, Google Ranking Algorithm Update Tremors https://t.co/txbBzuKJUW

[Jess Gilchrist Matrese @JessGilchrist3]

Great for targeting competitor products and cross-selling your own products #imlearningfx

[SearchEngineJournal® @sejournal]

Strategies for Amazon’s New Product Targeting on Seller Central via @SusanEDub: https://t.co/U60Pjyw83u

#PPC #PaidSearch #SEM #DigitalMarketing