Jessica

Jessica Tefft is an artist and photographer based in NC. Tefft believes art gives her the language in which she can explore themes of trauma & healing

[Jessica @JessicaKudzu]

Ukraine Sunflower t-shirt - https://t.co/fF8h6O7Wd2

[Jessica @JessicaKudzu]

Kudzu Clothes is Open!
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[Jessica @JessicaKudzu]

Great point about content and audience development @IkeHawkins06

[Ike Hawkins @IkeHawkins06]

Creating loads of content does not guarantee that there is an audience there to view it. Creating content and developing propritary audiences must happen simultaneously. They can't be done separately! #psc511b #Audience

[Jessica @JessicaKudzu]

@WindyCay Wendy, I often think I'm a seeker and it is hard to hold my attention on most social media. I often find myself bored. I do think meaningful content is important!

[Jessica @JessicaKudzu]

@Emerge2Elevate agree that the book is very relevant about marketing and social media

[Jessica @JessicaKudzu]

@abby_salah we should work with this idea for ArtPop and our final paper!

[Abby Salah @abby_salah]

Use social media to engage with new audiences by hosting online contests. #psc511b #Audience

[Abby Salah @abby_salah]

Use social media to engage with new audiences by hosting online contests. #psc511b #Audience

[Jessica @JessicaKudzu]

Great point by @abby_salah on the Audience: Marketing in the age of subscribers, fans & followers book

[Abby Salah @abby_salah]

Utilize your paid media strategically to help others discover your organization by making it public and accessible. #psc511b #Audience

[Jessica @JessicaKudzu]

Audience: Marketing in the age of subscribers, fans, and followers taught me that joiners can be subscribers, fans, and followers. Subscribers want convenience; fans want to share and express their passion, followers want information #psc511b #Audience

[Jessica @JessicaKudzu]

Audience: Marketing in the age of subscribers, fans, and followers taught me that combining paid, owned, and earned media is the strongest way to develop a proprietary audience. #psc511b #Audience

[Jessica @JessicaKudzu]

Audience: Marketing in the age of subscribers, fans, and followers taught me that joiners are the most valuable audience because they are the people that buy your products, work for you, and want to be involved with the company #psc511b #Audience

[Jessica @JessicaKudzu]

Audience: Marketing in the age of subscribers, fans, and followers taught me that amplifiers are a part of the audience that enjoys the warm feelings of sharing information. They can raise the volume of your message and can spread content #psc511b #Audience

[Jessica @JessicaKudzu]

Audience: Marketing in the age of subscribers, fans, and followers taught me that seekers are part of the audience looking for information and immediate gratification. #psc511b #Audience

[Jessica @JessicaKudzu]

@SuzanneKleisch From the readings, I thought they did this well too. I do think this would be hard for most nonprofits with a smaller staff and budgets. I have wondered how to mimic with less resources

[Jessica @JessicaKudzu]

@therealspg48 As a former photojournalist, I know acting quickly works to their benefit

[Steven Garfunkel @therealspg48]

One social media strategy Planned Parenthood employs consistently is to act quickly when there is breaking news related to their mission. This allows them to shape the message about key issues and mobilize their supporters. #psc511b #Strategy

[Jessica @JessicaKudzu]

@abby_salah Abby this was one of the points I found most interesting from our readings. I think we should try and figure out how to implement this social media strategy for our partner nonprofit

[Jessica @JessicaKudzu]

This Valentine's Day - Give Art, Not Chocolate
https://t.co/1MPiWGCf3G
#thecornerof6thstandtrade
#artworksgalleryws
#wsarts
#dadanc
#thingstodoinWSNC
#DTWS
#artwsnc
#art
#exhibit

[Jessica @JessicaKudzu]

@WindyCay Wendy you are right about how fast they move with their social media communications

[Jessica @JessicaKudzu]

Planned Parenthood has used micro-targeting for social media but also for grassroots political organizing. They have won a lot of state races with these techniques

#psc511b #Strategy