Wendy Luihn

[Wendy Luihn @WindyCay]

Value your lost joiners and reach out to reestablish contact #psc511b #audience

[Wendy Luihn @WindyCay]

As with so many things, setting goals is the path to accomplishment #psc511b #audience

[Wendy Luihn @WindyCay]

Love to Emerson quote “To map out a course of action and follow it to an end requires courage” #psc511b #audience

[Wendy Luihn @WindyCay]

Rohrs says Seekers are looking for something of personal interest #psc511b #audience

[Wendy Luihn @WindyCay]

Jeffreys Rohrs says it’s common sense to value audience assets #psc511b #audience

[melissa fields @melissa95765569]

#psc511b #Audience
Rhors most important definitions are Paid/Earned/Owned media & how to use them to target audiences to gain followers

[Wendy Luihn @WindyCay]

@melissa95765569 I loved his analogy

[Angela Quashigah @MustardSeedMW]

If you're not using YouTube in your social media strategy, don't advertise the company in the top bar of your website! #psc511b #Audience

[Wendy Luihn @WindyCay]

@MustardSeedMW Good point!

[Sean C @smcollen1]

Followers of your organization really want these 4 things: the information you provide, access to your organization, unique insights about your cause, and shareable content which can help them and you build followers of their own.
#psc511b #Audience

[Wendy Luihn @WindyCay]

@smcollen1 Great observation

[Abby Salah @abby_salah]

Accessibility of your social media platforms is key to effective audience engagement. #psc511b #Audience

[Rebecca Leigh Ray @beccaleigh288]

Are you a seeker? An amplifier? or A joiner? After reading Jeffrey Rohrs book on audiences I think I am a seeker. I want to know more and am not eager to jump in right away.

#psc511b #Audience

[Wendy Luihn @WindyCay]

@beccaleigh288 Indeed and the challenge is to convert you to an amplifier or joiner!

[Wendy Luihn @WindyCay]

@abby_salah Excellent point

[Wendy Luihn @WindyCay]

for more than just marketing : )#psc511b #Strategy

[mike yow @mikegyow]

Staying focused on your message rather than responding to your detractors seems to be a powerful strategy. #psc511b #Strategy

[Wendy Luihn @WindyCay]

excellent advice

[Lisa Pluff @ljpluff44]

Speak to different groups in different ways to achieve great social media presence.
#psc511b #Strategy

[Wendy Luihn @WindyCay]

Big % if that is your market

[Taylor Zimmerman @tayzimmerman47]

Nonprofits should focus social media strategy for @facebook especially - 68% of U.S. adults use Facebook (and 74% of that group use it daily)
#PSC511B #Strategy

[Wendy Luihn @WindyCay]

great advice!

[Paigelson Sprinkline @paigelson]

You may not have a multimillion dollar budget tiny nonprofits but you have fans! Position some of your biggest supporters as brand ambassadors to increase your media traffic. This concept aligns with the creativity and grassroots efforts that we already use! #psc511B #Strategy

[Wendy Luihn @WindyCay]

Great statement #psc511b #Strategy

[Ritchie Ciceron @Anaise345]

Any Conversation Takes Two:
How a nonprofit engages w/supporters lead to effective marketing
(Planned Parenthood)
#psc511b #Strategy