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Jim Lenskold
@JimLenskold
Author of Marketing ROI and President of Lenskold Group - experts in marketing measurement, modeling, dashboards and tools to measure and improve ROI.
New Jersey
Joined March 2008
49
Following
495
Followers
123
Posts
Jim Lenskold
@JimLenskold
over 8 years ago
Everything you need to know to measure and manage marketing ROI for ABM! https://t.co/W8IpMmrHwq
Engagio
@Engagio
over 8 years ago
Introducing
@jonmiller
and
@Engagio
’s all new Clear and Complete Guide to ABM Analytics. Measure
#ABM
and prove the ROI of your program with this 158-page guide. Read it now! https://t.co/cw9iTy9mmn
Jim Lenskold
@JimLenskold
over 9 years ago
ROI always a top challenge / priority for CMOs. Not easy but no one is giving up. Keep making progress. https://t.co/WKMRKBMUFh
Demand Gen Report
@DG_Report
over 9 years ago
Look familiar? An IBM Study of CMOs returned this word cloud when asked about their top challenges/concerns
#SPS16
https://t.co/3rNHDfnOhj
JimLenskold
retweeted
Elizabeth Fairleigh
@efairleigh
over 9 years ago
@DG_Report
publishes State of the
#MA
Industry in 2017 - features
@JeffPedowitz
,
@draab
@JimLenskold
@mattheinz
& others @ Revenue Marketer
JimLenskold
retweeted
MSI
@MktgScience
over 9 years ago
Our most-popular 2016 articles
@wendymoe
@dschweidel
@JimLenskold
@cloydhen
@profhoff
@tpntweet
@enub
https://t.co/knLfPJjtZb
Who to follow
G. David Dodd
@gdaviddodd
B2B business/marketing strategist, author, and marketing content creator
Amy Sever
@AmySever
Author of The Three Rs. Motivational Speaker. Researcher of Q.
Carlos Hidalgo
@cahidalgo
Speaker - Author - Advisor - Coach. International Keynote & TEDx Speaker
JimLenskold
retweeted
Aprimo
@Aprimo
almost 10 years ago
It’s not too late! Register for today’s
@CMO_Council
#webinar
w/
@edbreault
&
@JimLenskold
https://t.co/beG5jHplLt
JimLenskold
retweeted
Aprimo
@Aprimo
almost 10 years ago
There’s still time to register for the
@CMO_Council
#webinar
ft.
@edbreault
&
@JimLenskold
https://t.co/beG5jHplLt
JimLenskold
retweeted
CMO Council
@CMO_Council
almost 10 years ago
Register now for the
@CMO_Council
#webinar
ft.
@edbreault
&
@JimLenskold
https://t.co/0EykgSngoD
JimLenskold
retweeted
AMA
@AMA_Marketing
about 10 years ago
Gain insights into measuring
#marketing
#ROI
w/
@JimLenskold
on May 17th https://t.co/xx4iKhpxtV
JimLenskold
retweeted
Shelly Lucas
@pisarose
about 10 years ago
"The most significant barrier to...marketing ROI practices is culture." ~
@JimLenskold
https://t.co/PKSP8yr77U https://t.co/PX5Cyc8Dhi
Jim Lenskold
@JimLenskold
over 10 years ago
Pleased to accompany many of my respected colleagues in this 2016 outlook. https://t.co/dJM1RkECxE
JimLenskold
retweeted
Curata
@curata
about 11 years ago
“Average value per customer.”
@jimlenskold
Take a look at these expert certified metrics! http://t.co/ZvelAxeXq1
Jim Lenskold
@JimLenskold
about 11 years ago
Correction to my presentation yesterday: modeling results for one client was 600% for Streaming Audio (1600% was for Mobile)
#truthsummit15
Jim Lenskold
@JimLenskold
about 11 years ago
Totally agree with@matthertig - PPT can't be the end of measurements; need action. Better to improve than prove results.
#truthsummit15
Jim Lenskold
@JimLenskold
about 11 years ago
Already impressed with the Day 1 content at
#truthsummit15
. Looking forward to connecting with the smart marketers here
JimLenskold
retweeted
Kimberly Whitler
@KimWhitler
about 11 years ago
How can
#CMOs
connect mktg with metrics? Insight from
#CEO
@JimLenskold
http://t.co/Y2iDxnKXDj
@LG_mROI
@TheCMOclub
Jim Lenskold
@JimLenskold
over 11 years ago
Intense week building leading edge marketing ROI with
@P_Lendermann
@halvgara
& team in London.
#B2B_ROI
#BigData
#BigWins
Jim Lenskold
@JimLenskold
over 11 years ago
Maximize ROI with a fixed budget, otherwise maximize profits. Very high ROI typically means invest more
@deanshaw
#C2C15
Jim Lenskold
@JimLenskold
over 11 years ago
Kicking off
#C2C15
in 20 minutes with a content metrics workshop.
JimLenskold
retweeted
Kimberly Whitler
@KimWhitler
over 11 years ago
How to Drive Measurable Growth? Insight from
#CEO
@JimLenskold
http://t.co/BEHB0QI1yQ
@LG_mROI
@TheCMOclub
Jim Lenskold
@JimLenskold
over 11 years ago
"Marketing ROI Defined" summarizes the
#marketingROI
framework from Farris, Hanssens, Lenskold & Reibstein at http://t.co/hEUO1MW9fC
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