Jim Lenskold

Author of Marketing ROI and President of Lenskold Group - experts in marketing measurement, modeling, dashboards and tools to measure and improve ROI.

[Jim Lenskold @JimLenskold]

Everything you need to know to measure and manage marketing ROI for ABM! https://t.co/W8IpMmrHwq

[Engagio @Engagio]

Introducing @jonmiller and @Engagio’s all new Clear and Complete Guide to ABM Analytics. Measure #ABM and prove the ROI of your program with this 158-page guide. Read it now! https://t.co/cw9iTy9mmn

[Jim Lenskold @JimLenskold]

ROI always a top challenge / priority for CMOs. Not easy but no one is giving up. Keep making progress. https://t.co/WKMRKBMUFh

[Demand Gen Report @DG_Report]

Look familiar? An IBM Study of CMOs returned this word cloud when asked about their top challenges/concerns #SPS16 https://t.co/3rNHDfnOhj

[Elizabeth Fairleigh @efairleigh]

@DG_Report publishes State of the #MA Industry in 2017 - features @JeffPedowitz, @draab @JimLenskold @mattheinz & others @ Revenue Marketer

[MSI @MktgScience]

Our most-popular 2016 articles @wendymoe @dschweidel @JimLenskold @cloydhen @profhoff @tpntweet @enub https://t.co/knLfPJjtZb

[Aprimo @Aprimo]

It’s not too late! Register for today’s @CMO_Council #webinar w/ @edbreault & @JimLenskold https://t.co/beG5jHplLt

[Aprimo @Aprimo]

There’s still time to register for the @CMO_Council #webinar ft. @edbreault & @JimLenskold https://t.co/beG5jHplLt

[CMO Council @CMO_Council]

Register now for the @CMO_Council #webinar ft. @edbreault & @JimLenskold https://t.co/0EykgSngoD

[AMA @AMA_Marketing]

Gain insights into measuring #marketing #ROI w/ @JimLenskold on May 17th https://t.co/xx4iKhpxtV

[Shelly Lucas @pisarose]

"The most significant barrier to...marketing ROI practices is culture." ~ @JimLenskold https://t.co/PKSP8yr77U https://t.co/PX5Cyc8Dhi

[Jim Lenskold @JimLenskold]

Pleased to accompany many of my respected colleagues in this 2016 outlook. https://t.co/dJM1RkECxE

[Curata @curata]

“Average value per customer.” @jimlenskold Take a look at these expert certified metrics! http://t.co/ZvelAxeXq1

[Jim Lenskold @JimLenskold]

Correction to my presentation yesterday: modeling results for one client was 600% for Streaming Audio (1600% was for Mobile) #truthsummit15

[Jim Lenskold @JimLenskold]

Totally agree with@matthertig - PPT can't be the end of measurements; need action. Better to improve than prove results. #truthsummit15

[Jim Lenskold @JimLenskold]

Already impressed with the Day 1 content at #truthsummit15. Looking forward to connecting with the smart marketers here

[Kimberly Whitler @KimWhitler]

How can #CMOs connect mktg with metrics? Insight from #CEO @JimLenskold http://t.co/Y2iDxnKXDj @LG_mROI @TheCMOclub

[Jim Lenskold @JimLenskold]

Intense week building leading edge marketing ROI with @P_Lendermann @halvgara & team in London. #B2B_ROI #BigData #BigWins

[Jim Lenskold @JimLenskold]

Maximize ROI with a fixed budget, otherwise maximize profits. Very high ROI typically means invest more @deanshaw #C2C15

[Jim Lenskold @JimLenskold]

Kicking off #C2C15 in 20 minutes with a content metrics workshop.

[Kimberly Whitler @KimWhitler]

How to Drive Measurable Growth? Insight from #CEO @JimLenskold http://t.co/BEHB0QI1yQ @LG_mROI @TheCMOclub

[Jim Lenskold @JimLenskold]

"Marketing ROI Defined" summarizes the #marketingROI framework from Farris, Hanssens, Lenskold & Reibstein at http://t.co/hEUO1MW9fC