Check out my latest article: What a major concussion taught me about digital transformation and growth, especially in the age of crisis https://t.co/fppIWupsap via @LinkedIn
And the word of the day is... GDPR! Brought to you by the letters EU.
A good experiment showing the effect of one big requirement concerning nonprofit email list building, and what to start experimenting with as a result. https://t.co/xdtR4rEEPz https://t.co/gzMaZRj11y
Nonprofits: instead of addressing your file with the standard Happy New Year subject line, try this one instead (see article)... you'll get more response out of it. https://t.co/aJyq17G6b2
Normally, designed headers in emails hurt response. In this case, it helped to DOUBLE (100%+ more) response! Why? The clue is in the first line in the Experiment Summary... check it out https://t.co/Lksf6zEsQz
Funny how something as small as putting in the raw https:// link in your email instead of a blue shaded link can increase both clicks (12.4%) AND the end result (77.6%) - Check it out https://t.co/rvIfJQUKqV
This test makes a good case for framing - the same free resource offered, but framed around a relevant issue to the target audience.
Throw in the power of FREE, and an image of the resource, and you get the combined effect of a 123% increase in DONATIONS…https://t.co/t4s97hn24h