Jordan Simpson

iOS, design, and product.
Working on Onward. F1 on weekends.
Instagram: jordanalexandersimpson - Views are my own

[Adrian @adriankuleszo]

How to design better onboarding flows

[Jordan Simpson @JordanASimpson]

@Altawesomeee Exactly that. It showed me the UX can’t just make sense before the session.

By exercise 3, I needed context in the moment: equipment, what the movement looked like, and an easier way to swap.

The flow has to support hesitation, not assume confidence.

[Jordan Simpson @JordanASimpson]

Build update #3:

I tested Onward in the gym today and failed at the exact thing the app is supposed to solve.

I went in planning to follow the workout, got through two exercises, then felt stuck and defaulted back to the treadmill.

Useful, slightly painful lesson.
#iOSDev

[Jordan Simpson @JordanASimpson]

@muiz_rexhepi Cursor and then different agents inside but honestly "Composer 2.5" does the majority of the lifting for me when I'm not coding myself.

[Jordan Simpson @JordanASimpson]

Follow along if you’re interested in the build.

And if you’ve ever walked into a gym and thought “what do I actually do now?”, the waitlist is here:

https://t.co/pqszgsu1Ok

[Jordan Simpson @JordanASimpson]

Today was a good reminder that beginner-first has to mean beginner-first in the gym, not just in the positioning.

I’m going to keep sharing the messy parts as I build this.

The tests, the mistakes, the small product decisions, and what I’m learning from beginners along the way.

[ALX 🇺🇸 @alxui_ux]

The Smoothest Mobile UI Animation I've Seen This Year 🤯

[Jordan Simpson @JordanASimpson]

@seanbuilds_pnw Really appreciate that, especially coming from someone with your experience.

Intimidation is exactly what stopped me for a long time too, so I’m trying to design around that first moment of hesitation.

Would love to get your feedback when it’s ready.

[Jordan Simpson @JordanASimpson]

Build in public update #1:

- building Onward, a fitness app for beginners
- MVP is starting to take shape
- core idea is simple: open the app, get one clear workout, start
- landing page is live

Current waitlist: 6
Goal: 100 people on the waitlist

https://t.co/pqszgsu1Ok

[Jordan Simpson @JordanASimpson]

@Rafay_Mustafa1 Really appreciate that.

The more I speak to people, the more it feels like the value is less about “better workouts” and more about removing that first moment of uncertainty.

One clear workout is the promise I’m trying to protect.

[Jordan Simpson @JordanASimpson]

Think I’m done with the final Onward icon.

Simple, calm, and built around the idea of starting without overthinking.

Thoughts?

Join the waitlist: https://t.co/pqszgsu1Ok

[Jordan Simpson @JordanASimpson]

@shipwithjay Really appreciate this, helpful perspective.

I’m trying to treat the first few sign-ups as signal, not validation.

What would you like to see?

[Jordan Simpson @JordanASimpson]

@manuelsampedrop Completely agree. That line is the product promise and probably the bit I need to keep coming back to.

It’s tempting to add more because everything feels useful, but for this audience the value is removing the noise, not adding more of it.

[Jordan Simpson @JordanASimpson]

Build in public update #2:

This week is about making Onward feel simpler.

Onboarding.
Post-workout cool down.
UI clean-up.

Trying to balance useful features with what actually belongs in the MVP.

Current waitlist: 7
Goal: 100

https://t.co/pqszgsu1Ok

[Jordan Simpson @JordanASimpson]

@Rafay_Mustafa1 Thanks! The idea was to remove the decision fatigue when entering the gym

[Jordan Simpson @JordanASimpson]

@Kyriakos_Pelek Thanks!

By splitting the data structure into exercises, workouts, and programmes, I'm able to curate the exercises in lots of different combinations to ensure the user doesn't feel it's repetitive.

[Jordan Simpson @JordanASimpson]

@OptibaseIO Thanks. We all have to start somewhere

[Praha @Praha37v]

Onboarding should be special, so we designed this.

[Jordan Simpson @JordanASimpson]

This is gold! creating clear brand guidelines and sweating about the small stuff can make or break an app

[revmpstudio @revmpstudio]

Your vibe-coded app should not look vibe-coded.