@GershOnline When I was in Hebrew school, I'd bring a portable AM radio and thread a single earbud through my shirt, resting my arm on the desk against my head to hide the evidence so I could listen to @HowieRose call the mets game. Probably learned just as much Hebrew this way
1. Whats the audience size of your targeting? Saturation of a small audience can lead to rapid CPM increase
2. Have you changed the optimization goal at all during this period? Going from awareness to conversion can lead to CPMs like this.
3. Is the CPM increase steady across all ads or are just one or two getting bulk of spend
4. Is your landing page having any issues? Long load speed/high bounce rate due to recent changes etc.
5. Is your pixel firing properly?
6. Are you rotating enough creatives in?
Problem likely lies in one of the above in my experience.
@RichardHanania@AlexNowrasteh The Jared Kushner interview - his insights about the different incentives of middle east countries/leaders as well as his general diplomatic approach during the Trump admin without bluster or hyperbole. Helped explain why he kept such a low profile publicly during the admin
@brianportnoy been involved in hiring entry level marketing roles for ~a decade - having a marketing degree vs. non-marketing degree has had zero bearing on any hiring decision - project experience/soft skills/hard skills (design, analytics, writing, etc.) are much more important
@yoadri_n The majority of employees are mediocre, so if you try to “fit in” with your peers - you’ll often just end up mediocre as well. Find areas where you can stand out instead, and don’t be afraid to lean into your quirks from time to time.
This chart should make you go insane. This is the number of high skilled workers that want to work here. There is a cap at 85,000 slots that will be filled. We are actively shooting our future selves in the foot.
one of the easiest policy wins i can imagine for the US is to reform high-skill immigration.
the fact that many of the most talented people in the world want to be here is a hard-won gift; embracing them is the key to keeping it that way.
hard to get this back if we lose it.
@bodegacapital For just starting out, you don’t need a teacher to identify the basic concepts (control the middle, develop pieces, castle early, look for forks/pins, protect your Queen) - quick YouTube videos or articles + lots of practice is satisfactory, golf you really need lessons early
The choco taco case study is that if you have a CPG product with high brand awareness, discontinuing it is a slam dunk way to clear inventory. And if you reverse course last minute and cancel the discontinuation, the public would likely forgive and even applaud you for it.
@CityLimitsNews I lived 2 blocks away from this proposed area for 2 years. It's incredibly convenient to midtown manhattan via subway but with limited amenities due to low foot traffic. A slam dunk location for mixed-use development.