If a billboard persuades me to watch a programme, BARC counts my viewing. So why exclude it when a landing page introduces me to a programme and I choose to keep watching? Both are paid promotion influencing choice—and the resulting consumption is still real consumption.
Joseph Eapen, Managing Director YouGov Sport congratulates Peshawar Zalmi on emerging as the biggest sports entity in Pakistan and the number 1 brand of PSL in the PSL 7 Sponsorship Evaluation Report by YouGov⚡️
@YouGov@YouGovSport@Joseph_Eapen
(1/6)
Alhamdulillah, Peshawar Zalmi emerges as the most successful commercial franchise of Pakistan Super League as per PSL 7 Sponsorship Evaluation Report by YouGov Sport.
#Zalmi#YellowStorm
Joseph Eapen, Managing Director YouGov Sport congratulates Peshawar Zalmi on emerging as the biggest sports entity in Pakistan and the number 1 brand of PSL in the PSL 7 Sponsorship Evaluation Report by YouGov⚡️
@YouGov@YouGovSport@Joseph_Eapen
(1/6)
In July, we used our data to predict audience growth for this year's @IPL. And, not to blow our own trumpet🎺, but we were spot on. 🎯 https://t.co/gWxEUWec1V
Check out my latest article: COVID-19 – Indians want completion of paused sports competitions and recognise wider value of sport to society #coronavirus#covid19#yougov#sports#ipl2020
https://t.co/V1b8VOSTeg via @LinkedIn
Check out my latest article: Last season set records for the IPL’s brand metrics. Is it possible that it will set more this time around? https://t.co/0WylTvXRHa via @LinkedIn
Check out my latest article: Can IPL’s Season 13 match Season 12’s record popularity? Our data gives a resounding ‘yes’ https://t.co/33XKCfMxra via @LinkedIn
Where does the #WorldCup rank in the world's conversations right now? Is China as excited as the UK about the football? Is anything more important to Americans as the @NFL, even in its close-season? Our Sport Talk report reveals all... https://t.co/dWiIMHDgI5
All of Australia feeling pumped for the @ausgrandprix this weekend. Victorians were early adopters but rest of Oz is now catching up with @F1 fever. #AusGP