JC

[JC @JoshCoppsHotels]

@MichLieben Ads

[Joe Marston | Ecom Growth @JoeJMarston]

Back by popular demand, we're reopening the vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of the biggest DTC brands.

Not just their ads. The full stack:

Paid strategy > Organic > Landing pages > Google ads > Email > Offers

Everything.

Easily the most ripped asset we’ve ever put out.

So we’ve packaged them properly. One folder.

Here’s who’s inside:

– Alo Yoga
– Ancient and Brave
– BREZ
– Glossier
– IM8
– Kind Patches
– LOOP Earplugs
– Meshki
– Rhode
– Refy
– Wonderskin

Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook.

Retweet this post and comment "vault" and I'll send it over

[JC @JoshCoppsHotels]

@JoeJMarston Vault

[JC @JoshCoppsHotels]

@alexgoughcooper Yes please

[JC @JoshCoppsHotels]

@kamal_razzak @oliverbrocato @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

[JC @JoshCoppsHotels]

@pkennedy93 Static

[JC @JoshCoppsHotels]

@umzrs SEND

[JC @JoshCoppsHotels]

@funneloftheweek @VidTao YouTube

[JC @JoshCoppsHotels]

@_TUNK GOOGLE QUIZ

[JC @JoshCoppsHotels]

@MitcheIl Agent

[JC @JoshCoppsHotels]

@funneloftheweek @f3dericobartoli Listicles Q1

[JC @JoshCoppsHotels]

@HenryCrochemore Vsl

[Henry @HenryCrochemore]

just built a swipe file of 58 VSLs actively scaling on facebook right now

not theory, not 2021 examples

current 7-8 figure ads that are printing today

inside you'll find:

→ long-form problem → agitation → mechanism breakdowns
→ short hooks that stop the scroll in 3 seconds
→ on-lander VSLs built for warm traffic
→ hybrid advertorial + VSL structures
→ 12+ niches: supplements, skincare, weight loss, gadgets, beauty and more

you'll see exactly:

→ how they hook in the first 3 seconds
→ where the mechanism drops
→ how they stack proof
→ how they kill objections before the viewer thinks them

if you're running ads this saves you weeks of testing

if you're not, it shows you what winning creative looks like in 2026

rt + comment "vsl" and i'll send the full swipe file
(follow for dm)

[JC @JoshCoppsHotels]

@JoeJMarston PROMPT

[Joe Marston | Ecom Growth @JoeJMarston]

We're giving away the prompt we used to make this AI UGC video.

Getting Sora 2 to output hyper-realistic, consistent footage isn't just about the tool. The prompt has to be structured in a very specific way... character description, cinematography, camera motion, lighting, dialogue, audio, authenticity keywords. Get it wrong and the footage looks off.

Get it right and everything downstream becomes easier.

We’re sharing the exact Claude template we use as step one of our AI UGC workflow. It takes a basic brief (who the subject is, where they are, what they're saying, what device it should look like, their accent) and structures all of that into the exact format Sora 2 needs automatically.

It sits at the start of a full workflow that runs through Sora 2 for the hook, ElevenLabs for voice cloning, ChatGPT for subject consistency, Nano Banana for B-roll generation and Kling for animation. The whole thing is broken down in the latest D2C Diaries episode.

But this prompt is the foundation. Without it, the rest of the workflow is harder than it needs to be.

If you're building in this space or testing AI UGC for your brand, this is worth having.

Retweet this post and comment PROMPT and I’ll send it over.

[JC @JoshCoppsHotels]

@blvckledge Swipe

[JC @JoshCoppsHotels]

@FynCas SKIN

[JC @JoshCoppsHotels]

@mikefutia CLAUDE

[JC @JoshCoppsHotels]

@EcomShri Advertorial

[JC @JoshCoppsHotels]

@kamal_razzak CAMERA