Jules M S

#DigitalMarketingExpert #PPCspecialist

[Claude @claudeai]

New in Claude Cowork: teach Claude a skill.

Record your screen while you do a task, talk through it as you go, and Claude turns it into a skill it can run again. Find it under Record a skill in the + menu of the Claude desktop app.

Available on Pro, Max, and Team plans.

[GB News @GBNEWS]

Friends star flooded with support as she announces daughter, 25, has been diagnosed with bone cancer

https://t.co/lSNBE3XuoN

[AdsLiaison @adsliaison]

In today’s road to GML news, it’s bidding & budgeting’s moment. Here are 3 updates designed to help you capture more value with less lift.

1️⃣ Journey-aware bidding for tCPA Search campaigns in beta

Improves prediction quality and optimization for Search campaigns using CPA targets by learning from all of your conversion goals, not just those you’re bidding to. Ideal for complex lead gen sales cycles.

2️⃣ Smart Bidding Exploration is expanding to tROAS PMax and Shopping campaigns

Smart Bidding Exploration enables you to capture incremental queries without having to change your targeting or lower your ROAS targets across the board. It’s currently in beta for PMax and the beta will launch for PMax with product feeds and Shopping campaigns soon.

3️⃣ Demand-led budget pacing in Search and Shopping campaigns

We’re updating our budget pacing with Google AI to better predict fluctuations in demand and automatically flex on peak days and reduce spend on slower days. Monthly budget and daily spending limits remain respected.

More details: https://t.co/RgBKOIfdN3

[Vidhya Srinivasan @VidsSrinivasan]

We’re launching the AI Brief to give marketers more strategic control and guide the AI. Marketers can set specific guidelines for messaging, audiences and search matching and let the AI Brief act as a new strategic bridge.

[Vidhya Srinivasan @VidsSrinivasan]

AI Max has been our fastest-growing AI-powered Search ads product. To help more businesses capture opportunities in a shifting Search universe, we’re expanding AI Max to Shopping 🛒 and Travel 🏝️.

Powering AI Max is Gemini, the same engine and model driving the future of Search itself.

[Barry Schwartz @rustybrick]

Google Ads officially to roll out channel level reporting for PMax campaigns, plus more reporting upgrades https://t.co/rlsNo0OR8f

[AdsLiaison @adsliaison]

✨ Google Analytics users, we’re introducing several updates to improve campaign data quality and attribution reporting and help you detect and troubleshoot data quality issues faster. Read on ...
🧵

[Anthony Higman @AnthonyHigman]

GOOGLE, What THE F Is THIS GARBAGE!?!?!?!?! And What Are You Doing/Changing In Our Accounts?

Its Trash That We Cannot See The Actual Changes Made Here By "Adwords Administrator" What The Hell Is This!?!?!?!?!?!?! Seeing In Lots Of Our Accounts? WHAT THE F?!?!?!?

[Jules M S @JuliaPPCexpert]

@SaveUSAKitty @CG_Romania @RealAlexJones 😂

[Jules M S @JuliaPPCexpert]

@dezzie_rezzie Bullshit

[Kirk Williams @PPCKirk]

The DOJ talking about exact match keywords is maybe the best news I’ve seen this month.

[Rok Hladnik @rokhladnik]

Meta quietly rolled out "automatic adjustments" to most ad accounts.

This means automatic rules may now pause, activate, scale or downscale budgets, or even consolidate your ad accounts - without your knowledge 😳

If you haven’t seen the notification in Account Overview, follow the steps below to turn this ~feature~ OFF ⬇️⬇️⬇️

[Jules M S @JuliaPPCexpert]

Simpler data privacy for advertisers with confidential matching @google https://t.co/erYiFaoJp9

[Jules M S @JuliaPPCexpert]

https://t.co/HGT3ZF4lXH

[Jules M S @JuliaPPCexpert]

GA4 - New- Benchmarking data

https://t.co/E6wOr5Z63U

[Julie F Bacchini @NeptuneMoon]

GOOD.

#PPCChat

[Forbes @Forbes]

OpenAI will reportedly announce an artificial intelligence-powered search engine for its flagship chatbot ChatGPT on Monday. https://t.co/0dCdaCIpQ8

[Barry Schwartz @rustybrick]

Google Search "X shopped here recently" attribute may be added to the search results soon https://t.co/mBoeFnAh1N

[Jules M S @JuliaPPCexpert]

U.S. vs Google antitrust trial https://t.co/Fv9ckJ3n24

[Jules M S @JuliaPPCexpert]

DOJ hammers Google https://t.co/PTAfTYGcvw