Junnel Phoenix

Growth. All things marketing, lifestyle and positivity.

[Gary Vaynerchuk @garyvee]

Don’t waste energy. Focus on what you control. Not what you wish you controlled.

[Junnel Phoenix @JunnelAndre]

The whole market is launching 500 ads per week and we’re wondering why ads are getting more expensive?

[Junnel Phoenix @JunnelAndre]

@CTtheDisrupter I agree, in fact, I wonder if this hubris is contributing to increasingly higher CPAs that give brands no choice but to buy-in to more ads because they don’t have any other solutions proposed to them. DtC will be unviable unless VC backed with a lot of runway.

[Junnel Phoenix @JunnelAndre]

@lorenzo_pravata PET

[Junnel Phoenix @JunnelAndre]

@Badalpandey_ This is the problem when brands take a channel centric approach to growth

[Junnel Phoenix @JunnelAndre]

@codyplof What’s the reason for having in-house and agency for creatives?

[Junnel Phoenix @JunnelAndre]

@Jessie_Webtopia How do these agencies even win business in the first place?

[Junnel Phoenix @JunnelAndre]

@Badalpandey_ Ads

[Lindsay Hannah @lindSAYhanNAH3]

I shared this photo earlier because I was so proud of my effort at the @LondonMarathon but then someone commented that “you look like a sick, ugly man”. In that moment I felt so defeated so deleted it.

But now no. I am not letting the negativity of others win. I ❤️ this photo.

[Junnel Phoenix @JunnelAndre]

@michaellorenzos Not specifically for men but I like the ordinary

[Junnel Phoenix @JunnelAndre]

@lorenzo_pravata Guide

[adriane schwager @aschwags3]

Are your $100k Marketing hires still doing $15 / hour tasks?

You are wasting their time—and you know it.

Here's what to do instead:

[Eddie Shleyner 🇺🇦 @VeryGoodCopy]

𝗦𝗮𝘆 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗶𝗿𝘀𝘁 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗼𝘄𝗻 𝗶𝘁:

This 𝘔𝘢𝘥 𝘔𝘦𝘯 scene stayed with me:

“So,” says Walter Veith, “what do you fellas have for me?”

Walter’s the Vice President at Bethlehem Steel, a manufacturer.

“Well,” says Don Draper, “we take for granted the things we need the most: water, oil, electricity,” he takes a beat, “steel.”

Don’s the Creative Director at Sterling Cooper, an ad agency.

Both men are in a boardroom in Midtown Manhattan. It’s 1960. Everyone’s wearing a suit. There’s a bar cart in the corner. Don is vying for Bethlehem’s advertising business:

“I was thinking about the last time you were here,” Don says, turning towards the view, “looking out this window at this incredible city and saying: ‘It’s all steel.”

𝗗𝗼𝗻’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗽𝗶𝘁𝗰𝗵 𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻:

He turns back towards the room, towards three canvases resting on easels:

“New York,” Don says, turning a canvas, “Brought To You By Bethlehem Steel.”

Walter shifts in his chair.

“City of Pittsburgh,” Don says, turning another, “Brought To You By Bethlehem Steel.” He turns another: “City of Chicago, Detroit, St. Louis,” he says, “full-page ads in targeted markets: newspapers, trade publications.”

Walter shifts back. “They’re kind of plain, aren’t they?” he says. “Reminds me of those WPA ads before the war.”

“Walter,” Don says, “you know we can throw this artwork away in a minute. But the sentiment, the idea — it’s so basic, you feel like you already know it. You just haven’t thought of it lately.”

And therein lies a proven way to advertise, especially (if you’re selling a commodity):

𝗨𝘀𝗲 “𝗽𝗿𝗲𝗲𝗺𝗽𝘁𝗶𝘃𝗲 𝗰𝗹𝗮𝗶𝗺𝘀” 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱:

In other words, say something first and you own it.

For example, marketing genius Claude Hopkins used preemptive claims over a century ago when advertising Schlitz beer. After visiting the factory and seeing the manufacturing process, he wrote ads with headlines such as “Every Bottle Sterilized” and “Bottled Purity.”

Was Schlitz the only beer maker to sterilize its bottles or filter its product? Of course not. Every beer company did these things. But Schlitz was the first to advertise it, which simultaneously created:

𝟭/ a positive association with the brand
𝟮/ uncertainty about the competition’s product

Similarly, was every building in New York City built specifically with Bethlehem Steel? Of course not. But preemptively claiming this creates an association with — and preference for — a commodity brand that has no functional advantages over the competition.

“𝗖𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗲 𝗺𝗮𝗱𝗲 𝗼𝗳 𝘀𝘁𝗲𝗲𝗹,” 𝗪𝗮𝗹𝘁𝗲𝗿 𝘀𝗮𝘆𝘀.

“Bethlehem Steel,” Don says.

[Junnel Phoenix @JunnelAndre]

@bibekrshrestha Congratulations bro!!

[Sahil Bloom @SahilBloom]

You’re one year of focus away from your haters saying you got lucky.

[Sahil Bloom @SahilBloom]

How to become the main character in your life.

The Character Alarm Method:

[Sam Ro 📈 @SamRo]

here’s a pretty clear 1-minute articulation of what AI apps like ChatGPT is about to bring us. see y’all in hell.

[Junnel Phoenix @JunnelAndre]

@bibekrshrestha Nice

[Harry Coleman @beastofecom]

I got fired from my 9-5 job to generating $9,791,544 with dropshipping

I put together a 42 page doc showing you step-by-step how you can do the same

Want access?

👉 RT + Comment "Send"

And I'll DM it to you

(Must be following me - 750 people only)

[Junnel Phoenix @JunnelAndre]

@beastofecom Send