AI adoption is spreading far beyond tech:
80.6% of US technology and media businesses now have paid AI subscriptions, the highest percentage on record.
Finance and insurance companies follow at 73.1%, up from ~60.0% in December 2025.
Meanwhile, 60.4% of US manufacturing firms are paying for AI subscriptions, their highest proportion on record and the 3rd-highest among major sectors.
This percentage has nearly doubled since the start of 2025.
Over the same period, the proportion of retail companies paying for AI subscriptions has risen +20 percentage points, to a record 49%.
Non-tech firms are now quickly adopting AI.
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