Kalema🔱

Digital, Communications Specialist, Brand strategist, Peace advocate, Photography & Nature addict.

[I&M Bank Uganda @imbankug]

On this historic 33rd Coronation Anniversary, we extend warm congratulations to His Majesty Kabaka Ronald Muwenda Mutebi II and the people of Buganda.

We are proud to partner in your journey of financial growth and legacy building.

🥁 Yogaayoga nnyo, Ayi Ssaabasajja Kabaka.
#Amatikkira33 #OnYourSide

[Kalema🔱 @KalemaE29]

@ManUtd @nalugwa_lilian Edward 29

[The.PR.Guy @kezio_musoke]

#LongPostAlert I #ExpertOpinion

Dear @UgandaMediaCent, here is some free (but expensive-sounding) advice on patching your brand before attempting to fix ‘brand Uganda’.

To be honest. Right now, the centre feels more like a notice board. In a world where governments are building media ecosystems, the centre still issues statements and communicates as if it’s 2003. Here are 10 expert suggestions for how you can fix it.

1⃣. The centre has no identity, or does it? If it does, it’s a borrowed identity. The national emblem is not your logo in its entirety. It’s everyone’s logo. If you want to be taken seriously as a modern communications institution, build a distinct visual identity, including colours, fonts, templates, and brand elements (that can easily be associated with Uganda). You need to start thinking less of the “coat of arms” and be cleaner, sharper, and more recognisable. Even the central banks and revenue authorities have distinctive identities.

2⃣. What exactly are you as a media centre? Are you an NRM government mouthpiece? A national information hub? A media liaison? President Museveni’s personal media dissemination centre? Right now, you’re trying to be everything and, honestly, landing nowhere. Clear positioning builds trust. Without it, you are just another voice in an already noisy government choir.

3⃣. The media centre needs to communicate like humans. Like Ugandans! Not like circulars. Ugandans don’t read statements. A majority of today’s news consumers scroll on their phones.  If your communication sounds like it was drafted by three government committees and approved by ten people, it’s already lost. Simplify. Be direct. Be understood. Also, your press releases are a little too frequent. Your press conferences are too long. You might need to review that.

4⃣. Your digital presence needs an urgent revamp. Let’s not sugarcoat it. Your digital platforms feel scattered, inconsistent, and underwhelming. Your website is not befitting. It’s ugly. You have a paltry 7K followers on Instagram, and your Instagram page looks like a content-dumping ground. You have no strong LinkedIn presence (you’re missing out on engaging policymakers, professionals, and global stakeholders). There is an unbranded YouTube channel for a certain Uganda Media Centre with a paltry 700 subscribers (they should at least be double that). Visibly, there is no real YouTube content strategy beyond numerous clips of press briefings. No Flickr presence, your visual assets and depository. No Tik Tok. Visual identity? Inconsistent at best. Meanwhile, globally, over 60% of people now consume news via social media. That means your first impression is digital, and right now, it’s your weakest entry.

Here is what you (could) need:
▪️A cohesive visual system across platforms.
▪️A content strategy, not just uploads. Invest in a studio setup and podcast format (owned and managed by Uganda Media Centre).
▪️Create some engaging formats featuring Ugandan voices from business, tourism, sports, and culture. Uganda is not short of interesting personalities for this. You have @wekesa_amos for tourism, and Joshua Baraka (currently a major export of Ugandan music). You have @rkabushenga et al. You can also partner with leading clean podcasters in the diaspora. The idea is for you to create a community. Please note that news narratives are no longer sourced; they are now scripted and produced.

5⃣. Not everything warrants a press briefing. The weekly podium-style media engagement format (with shabby banners in the background) needs to evolve. It’s tired and boring. Shouldn’t the media centre be a centre of excellence? Shouldn’t it be a brand custodian for the whole country? To break away from, or at least mix in with, these many press briefings, start by turning lesser-known policies into short videos, infographics, and explainers. That recent AI-generated video from filmmaker Loukman Ali was a weak attempt at content creation. For example, the recent copyright law that provoked debate among different stakeholders could have been fodder for the kind of content the media centre can break down for the public. What can you tell a 22-year-old Ugandan about it? If a Gen-Z doesn’t find your press briefings impressive in 30 seconds, you’ve lost an entire generation.

6⃣. Once again, media relations are not necessarily about hosting press conferences. Journalists don’t need an open-tent gathering every now and then; they need a partner. Build relationships. Visit newsrooms. Engage and cultivate media influencers. Recognise them monthly. Rethink the idea of media awards. Blogger awards. The most influential TikToker or YouTuber. Work with credible digital voices. Better yet, train and empower emerging media creators. If you don’t shape the narrative ecosystem, the naysayers will, and they already are.

7⃣. How ready are you for crisis communication? Uganda’s PR challenge is not breaking news, and we all know what is missing. ‘Bad news from Uganda’ is beginning to seem normal. The centre needs structured responses, including up-to-date fact sheets, rapid-response messaging, and consistent alignment among spokespersons. Recently, we were in a crisis over news that Uganda would send troops to Iran to defend Israel. This was triggered by X tweets from top officials. A Ugandan UN ambassador responded differently. A foreign affairs official responded differently. A friend of the top official involved in the debacle responded as well, differently. Uganda Media Centre didn’t pronounce itself on the matter. The centre was silent. The silence on such issues creates confusion and erodes reputation.

8⃣. Too many voices, no single message! With Uganda’s PR and communications today, the Uganda Police say one thing, the parliament’s spokesperson says another, the judiciary adds spice, and the Minister of Youth voices yet another opinion. The result? Confusion and, most times, global embarrassment. The Uganda Media Centre should coordinate messaging rather than compete with it.

9⃣. Not All Audiences Are the Same (And that’s the point). Gen Z, foreign investors, foreign diplomats, and foreign media are all different. And yet the Media Centre should be designed to speak to all of them using different tones. How does one respond to an article in The Economist, a professor at Harvard, a would-be Chinese investor, or a disgruntled youth in the Middle East? Segment your communication. Tailor your tone.

🔟. Lastly, the big question is: Who trusts you?
Have you ever measured your credibility? The Uganda Media Centre needs to carry out surveys and perception audits, gather feedback loops (from the Ugandans it serves), and, from this, build thought leadership by publishing insights, issuing newsletters, hosting experts, inviting scholars, and creating a network of credible voices tied to its platform.

This article is originally published on the Business Insights Africa I @Afro_Insights website here [link] https://t.co/SNHHPlvydn

#BrandUganda

[hssali311 @hssali311]

My advocacy for Sustainability Reporting in Uganda's listed companies was featured in @DailyMonitor

https://t.co/PQuHSyDtal

#Sustainability #GreenFinance

[I&M Bank Uganda @imbankug]

The countdown is almost complete.
Get ready to unlock a world of convenience with the I&M Bank Multi-currency Prepaid Mastercard, designed for multi-currency flexibility, secure exchange rates, and effortless global transactions.

Send us a DM to learn more about the offers the card has in store for you.

On Your Side

[I&M Bank Uganda @imbankug]

Earlier today, Buganda Kingdom | @BugandaKingdom_ hosted I&M Bank and key stakeholders for Kabaka birthday run review and accountability breakfast to assess the impact of the 2025 Kabaka Birthday Run on the fight against HIV/AIDS.

The session, presided over by the Katikkiro of Buganda, Owek. Charles Peter Mayiga | @cpmayiga , and attended by senior Kingdom officials, aimed to evaluate the Run’s achievements, progress, and overall contribution to HIV awareness and action.

At I&M Bank, we have proudly partnered with the Kabaka Birthday Run for the past two editions and remain committed to supporting initiatives that advance health and community well-being.

[I&M Bank Uganda @imbankug]

The Kabaka Birthday Run is a monumental event, celebrated for its commitment to addressing public health issues, an area we at I&M Bank are deeply passionate about, proud to support, and always honored to stand alongside.

We’re honoured to have been part of today’s Kabaka Birthday Run review and accountability meeting.

In pictures: Our I&M Bank Uganda team, led by Executive Director Sam Ntulumes | @ntulumes and Marketing & Corporate Communications Director Annet Nakiyaga @AnneNakiyaga, joined Buganda officials, including Owek. Charles Peter Mayiga | @cpmayiga, Katikkiro of Buganda Kingdom; Prof. Twaha Kigongo, 1st Deputy Katikkiro and Chairman of the Kabaka Birthday Run 2025 Committee; Owek. Robert Waggwa Nsibirwa | @BobNsibirwa , 2nd Deputy Katikkiro; and other key stakeholders.

[I&M Bank Uganda @imbankug]

This afternoon, our CEO, Robin Bairstow | @robinonsafari, paid a courtesy visit to @mtnmomoug to further strengthen the partnership between I&M Bank and MTN MoMo.

Together, we’re building a more connected and inclusive financial ecosystem for all.

[I&M Bank Uganda @imbankug]

The visit by our CEO, Robin Bairstow to @mtnmomoug reinforces our shared commitment to transforming digital financial services in Uganda.

[Salvage Communications @ThePowerofStori]

Are you a development comms professional? 🎤🌍
You don’t have to walk this journey alone. At Salvage Communications, we know your struggles and we’re here to turn challenges into opportunities for growth, comfort & impact. 🚀Let’s navigate this journey together. 💬

#DevComms #StorytellingForChange #youthagenda2025 #documentary #communityengagement #communications #youngprofessional

[CEO East Africa Magazine @CEOEastAfrica]

From Quiet Player to Bold Contender!


In just two years, @imbankug has turned marketing into a strategic growth engine—powering record profits, cultural relevance, and customer connection.

In a market where marketing is often sidelined as a support function, discover how CEO @robinonsafari and Head of Marketing @AnneNakiyaga are rewriting the rules—turning marketing into a strategic force at I&M Bank Uganda.

Read the full story: https://t.co/4K3hUzC4oS


#IMBankUganda #MarketingLeadership #BrandTransformation #Tukikube #CEOEastAfrica

[Fabrizio Romano @FabrizioRomano]

🚨✈️ EXCL: Benjamin Šeško and his agent Elvis Basanović, on the way to Manchester!

The first pic of Šeško since becoming new Manchester United player, the club he wanted.

He’s landing tonight, medical and signature Friday, unveiling Saturday. 👋🏻🇸🇮

[Salvage Communications @ThePowerofStori]

For every impactful project, there's an intentional strategy behind it.

We work at the intersection of storytelling, strategy, and social impact & what we’ve learned from partnering with NGOs, INGOs, government agencies, and startups is this:
Whether you’re scaling a livelihood project, launching a youth empowerment campaign, or introducing an innovation to market, we believe the first step toward visibility is strategic alignment.
This kind of cross-functional thinking ensures that:
✅ Our messaging reflects community realities.
✅ Our visuals are purpose-led.
✅ Our delivery model supports your operational timeline and goals.
💬 We’re curious how you approach planning in your own teams? Are your comms and program teams planning together, or in silos? Let’s exchange insights.

#SocialImpactStrategy #C4D #GovComms #NGOCommunications #StartupMarketing #PurposeDrivenStorytelling #teamwork #TheFutureIsNow #documentaryphotography #developmentcomms

[I&M Bank Uganda @imbankug]

Bonjour, discounts.

Fly with @KenyaAirways and your I&M Bank Mastercard to unlock up to 15% off international flights.

Use promo code: Mastercard25 at checkout to unlock your discount.

For more information, visit: https://t.co/R9VHBc37Vm

#OnYourSide

[I&M Bank Uganda @imbankug]

I&M Bank is proud to be represented at the Queen’s Ball by our Executive Director, Mr. Sam Ntulume (@ntulumes), alongside a dedicated team of our staff.

Our presence at this prestigious event underscores our continued commitment to empowering women and supporting impactful initiatives like the Nnaabagereka Nagginda Women’s Fund, which is transforming lives and communities across Uganda.

As a bank that stands #OnYourSide, we are honored to support a cause that not only celebrates leadership and uplifts the girl child, but also amplifies the importance of mental well-being and healing minds across our nation.

[I&M Bank Uganda @imbankug]

At I&M Bank, we are proud to stand #OnYourSide—not just financially, but in every aspect of your well-being.

That’s why we celebrate our partnership with @BugandaKingdom_ to sponsor the #TubeereBalamu Health Campaign; an initiative that is transforming lives across the region by promoting preventative healthcare, early screening, and access to vital health information.

This campaign is not just about medicine; it’s about empowering communities to make healthier choices, live longer lives, and build a future where health is wealth.

As a bank rooted in the heart of the communities we serve, we understand that sustainable growth begins with healthy people. Together with Buganda, we are investing in a stronger, healthier Uganda—one medical camp, one life, and one heartbeat at a time.

Join us tomorrow at Wankulukuku Stadium in Kitebi for day 2 of the health camp.

[I&M Bank Uganda @imbankug]

True progress is measured, not just in numbers, but in the lives we touch.

That’s why I&M Bank is proud to sponsor the Tubeere Balamu Health Campaign, a bold health initiative by @BugandaKingdom_ aimed at bringing vital health services closer to the people.

From cancer screening and HIV testing to dental care and general health checkups, this campaign is reaching thousands, empowering individuals to take control of their health and their future.

We believe that being a bank that’s always #OnYourSide means going beyond financial services. It means showing up where it matters, supporting initiatives that uplift communities, and making a real difference in people’s lives.

With #TubeereBalamu, we are not just writing a cheque—we are writing a new chapter of hope, health, and resilience for Uganda.

[SimplyUtd @SimplyUtd]

Harry Maguire! 🇧🇷