Kalista Mackowski

[Alexis Chimera @AlexisChimera23]

This article talks about social media and how it is taking away from our face-to-face interactions. This is a good example of how users online report having more friends than they actually communicate with. #smasp22

https://t.co/FRKCyPcTSM

[Amaya @Willis0425A]

This article explains homophily and provides several examples of studies conducted to analyze homophily in real life. https://t.co/q4RvsqpOGu
#smasp22

[Bianka Alexander @B_Alexander99]

Here is an article about homophily affecting the academics of students in high school and university #smasp22 https://t.co/2UbT7yITsX

[Jacqueline Chan @lokkamchan]

This articles lists how successful the viral marketing campaigns of 2021 are. https://t.co/xpMXZlCZS4 #smasp22

[Amaya @Willis0425A]

This article is about a viral ad campaign for a fake cereal brand, whose purpose is to spread awareness about period poverty. This shows that you can market an idea just as well as a physical product. https://t.co/f8vjGmNHKp #smasp22

[Alexis Chimera @AlexisChimera23]

This article discusses how eigenvector centrality was used to study allosteric processes. This shows that the concept of centrality can be used to describe more than just basic social networks. #smasp22
https://t.co/09GFybiu3N

[awasiano @awasiano_o]

This article talks about using sentiment analysis to track if customers like or dislike a product in order to improve their service #smasp22
https://t.co/uEcVhIHvhT

[Kalista Mackowski @Kalista_Mack]

@awasiano_o #smasp22 This step by step breakdown of sentiment analysis is very helpful for businesses looking to collect meaningful results from their customers.

[Kalista Mackowski @Kalista_Mack]

@katie_bagdon #smasp22 Sentiment analysis and text analytics can benefit almost every area of business. The challenge though is unstructured data, and whether it can be turned into meaningful insights.

[Kalista Mackowski @Kalista_Mack]

For businesses to effectively address multichannel customer FAQs and concerns, IVAs have become a critical tool. These bots are programmed based on sentiment analysis and natural language processing to simulate our brains by recognizing context. #smasp22 https://t.co/WRXvWAj4My

[Kalista Mackowski @Kalista_Mack]

@AlexisChimera23 #smasp22 This approach to centrality is very interesting because it's a scientific network rather than a social network. Both are extremely complex systems, so centrality allows for understanding the different communication pathways.

[Kalista Mackowski @Kalista_Mack]

@Donovan98585978 #smasp22 I think the ability to perform sentiment analysis based on audio would be extremely beneficial to companies. When analyzing product or service reviews, it can be tricky to understand the underlying tone of text as users have unique conversational styles.

[Kalista Mackowski @Kalista_Mack]

Harmonic Centrality is similar to Page Rank as a distance based measure, but has the ability to bring further insights not yet discovered. This article explains the ideology of Harmonic Centrality and how this information can be beneficial. #smasp22 https://t.co/axnnyG8Qmf

[Kalista Mackowski @Kalista_Mack]

@Angel___Price #smasp22 This is a change of pace for the company, considering that user data is collected to provide a deeper understanding of their consumer base. I'm interested to see if other companies will also minimize the amount of data they collect.

[Kalista Mackowski @Kalista_Mack]

This article is a detailed example for businesses who are exploring the possibility of implementing AI technology with a standard business problem, project scope, gathered requirements, and recommendations for the business' approach. #smasp22 https://t.co/g3x1xknnK6

[Kalista Mackowski @Kalista_Mack]

@Willis0425A #smasp22 I completely understand why this brand is going viral, and I hope that it continues to bring awareness and a solution to the underlying social issue.

[Kalista Mackowski @Kalista_Mack]

@AlexisChimera23 #smasp22 These are great solutions for those who are seeking to grow on social media, like the BehrendBusiness Instagram page.

[Kalista Mackowski @Kalista_Mack]

Images taken by a HomeDepot employee went viral as Twitter users took offensive to the content, and have since threatened to boycott the company. This article explains the situation in-depth as it has spread across various social media platforms. #smasp22 https://t.co/ktP5TFS0ae

[Kalista Mackowski @Kalista_Mack]

@kellymitchell77 #smasp22 Giveaways are very popular on other platforms as well, like Instagram. Users are prompted to engage with the post by liking or commenting other user profiles. This is a smart way to build brand awareness at little to no cost for the company while promoting giveaways.

[Kalista Mackowski @Kalista_Mack]

@lokkamchan #smasp22 Apple's campaign was an innovative marketing tactic by utilizing user generated content. This connection between the company and influencers builds a level of trust to encourage potential customers.