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@awasiano_o I like how the article breaks sentiment analysis into three steps: text pre-processing, word embedding, and classification. I also enjoyed the quote by Bill Gates at the beginning of the article. #smasp22
Companies like Uniphore and Sybill sell software that attempts to detect a potential customer's emotional attitude during virtual sales meetings. #smasp22
https://t.co/h5rxqj3yF4
This article goes into depth about the network centrality measures we learned in class, such as Degree Centrality, Betweenness Centrality, Closeness Centrality, and more. #smasp22
https://t.co/3Lv6S34US1
@Kalista_Mack It’s interesting to see all the different types of centrality measures that bring more meaning to data, such as Katz, Hyperlink-Induced Topic Search (Hits), and Harmonic Centrality. #smasp22
@Alexis1Burkhart It's interesting to see the viral techniques we learned about in class being utilized by large companies to create successful digital marketing campaigns. #smasp22
@Willis0425A I think Wendy's has done a great job at creating content that is valuable to the consumer, which leads to more buzz surrounding the company as people interact with and share the content. #smasp22
This article highlights different data collection methods that are used in business analytics. One method that we used in our MIS 415 class was mentioned (conducting interviews). #smasp22
https://t.co/XA1WeanmKd
@AlexisChimera23 I found the points presented in this article very useful. I did not know it was recommended to post 2 times a day or more on Instagram. #smasp22
@B_Alexander99 Taco Bell is definitely creative in their marketing techniques, which helps their messages go viral. I think it was very clever to include McDonald's in their 2014 commercial to generate even more buzz about the brand.
#smasp22
@lokkamchan I love the Dove ‘Reverse Selfie’ campaign listed in this article. It has an impactful message that people want to share with others. #smasp22
These are the most retweeted tweets in Twitter history. The top two are money giveaways, which supports the idea that incentives are a great way to create viral content.
#smasp22
https://t.co/ohE5rRwLLg
@Alexis1Burkhart Although it costs advertisers a huge amount of money to advertise during the Super Bowl, the results of the marketing seem to justify the payment. #smasp22