Nothing teaches you the importance of community like losing a parent. It happens, and before you know it, there's a tent outside, women in the kitchen making tea, a WhatsApp group, and a committee that has agreed on when they’ll be meeting every evening.
Kenya’s youth aren’t waiting for opportunities—they’re creating them. With over 11 million young people shaping the country’s future, Dale Mwangi shared groundbreaking insights at #AMF2025 from seven years of research by Shujaaz Inc.
#AfricaMediaFestival#AMFBridgingGaps
Back in January 2022, KFC got into a bit of a social media crisis in Kenya when they posted what looked like a genuinely well meaning update that they had run out of chips. Initially, this looked humorous and to some of us quite baffling but what happened next is what gets interesting.
Apparently, it came to light, for the very first time with Kenyan consumers, that KFC had run out of chips since their supply chain had issues as all their chips were actually sourced from outside Kenya and more specifically from Egypt. It seemed incredulous to say the least!
To make matters even more baffling, according to KFC, using their global and standardised procurement model, the quality of Kenyan potatoes was not considered compatible, or, good enough for their chips production. What transpired from this point onwards was the stuff of social media legend in Kenya!
KFC, without realising what they had done, outraged consumers far and wide in Kenya who went on a social media tirade to complain that KFC was undermining the quality of Kenyan potatoes and this led to a very real social media crisis for them.
It got even tastier when KFC's competitors went on a charm offensive to reassure irate Kenyan consumers that they used potatoes from Kenya to make their chips and they were more than happy to host them and their families for their 100% Kenyan sourced chips.
It was clearly a pickle for KFC so they had to take action after this flare up over something seemingly innocuous that triggered many Kenyan consumers at scale on social media. For the record, Kenyans take their potatoes, or, 'waru', as they are affectionately known in Kikuyu, very very seriously!
In the coming months, KFC started a journey of looking for Kenyan producers who could supply them with locally sourced potatoes going forward. As I seem to recall, one or more suppliers eventually made the cut and KFC started sourcing a portion of their potatoes locally for chips production.
Fast forward to August 2024 and I saw this billboard yesterday announcing that KFC chips are now sourced entirely locally, and ate therefore 'made in Kenya'. This is such a great story and especially in the increasingly important area of 'sustainability' for all businesses when everyone is concerned about how they operate in the areas of environment, sustainability and governance, also known as 'ESG'.
The most important aspect of this story on KFC going local for its chips is that its a classic case of how a social media crisis can become a key driver of business transformation leading to a commitment to do things right in a contextually relevant manner. Kenyan farm produce is as good as the best in the world and kudos to KFC for doing the hard things to make it work!
#KFCChipsCrisis #ChipsCrisis #KFCKenya #Chips #FrenchFries #Potatoes #SocialMedia #SocialMediaCrisis #ESG #Sustainability #MadeInKenya #Kenya #Africa
Many Kenyan politicians proudly show off their luxury lifestyles, but with the cost-of-living crisis and the deadly anti-tax protests, young Kenyans see the flashy habits of officials as unacceptable.
•we shall not forget•
My faith in a generation willing to speak up for themselves and willing to stand up for the betterment of their own country, has been restored. My faith in the sovereignty of the people has been restored.
Yet, my heart bleeds most for those that never made it back. They will not be a statistic, but a legend that I will speak of for generations to come.
I am proud of my people, and for as long as I stand, I shall play my part…The revolution SHALL be televised.
Track: Ambia - Billy Black
Thank you @billyblackKE for making music for the soul.
WE SHALL NOT FORGET.
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Exciting news! Skoll Foundation community partners @EarthEnable & @Food4Education are winners of the 2024 @ElevatePrize! Prize winners receive $300k in funding, expert resources & support to further impactful work & inspire others. See all the winners! ⬇️ https://t.co/OCkQdmmQyC
Hi @ncbacare all I want for Christmas is for your bancassurance team to send me a quote to renew my insurance. Over 2 weeks following up. How is that ok?
Really impressed with the work done by @ShujaazInc on creative storytelling in Kenya. Using a player(people) first principle, they focus on co-creation with young people (not for) as that helps generate the most authentic stories - thanks Nya Mona for sharing your story #cop28
Across Africa, the elderly have traditionally been cared for by their families.
Now, with life expectancy increasing, many Africans are turning to care homes for help...but are the elderly getting the care they need?
#BBCAfricaEye goes undercover to investigate. ⬇️
Out now! 📢 Shujaaz Inc’s new ‘Youth Pulse’ explores young people’s experiences and perspectives on the recent protests in Kenya. 🗣️
Cut through the noise & hear young Kenyans' views on what’s really behind the protests in our new ‘pulse-check’ report. https://t.co/gt9QyweDC0
📣🙌🏾 So excited to share Shujaaz Inc's landmark new data visualisation report, that's launched today! This new micro-site distils the biggest trends from over 13,000 1:1 interviews with young Kenyans, conducted over 7 years of nationally-representative…https://t.co/9qExR2i6L1