kathy bachmann

More science than art marketing leader - applies marketing ANALYTICS for smart marketing investments to reach further in driving growth

[kathy bachmann @KathrynBachmann]

I'm excited to attend DMEXCO (Digital Marketing Expo & Conference) in Germany in a few weeks (9/12-13) and represent Throtle along with our CEO & Biz Dev leader. Would love to connect with others - who's going?

Want to talk customer identity & data onbo…https://t.co/OufMKB6h15

[kathy bachmann @KathrynBachmann]

Delighted to get published on https://t.co/BPRrtVnMZG today on the importance of identity. To be truly "customer-obsessed", start with truly knowing customers. https://t.co/A1RjjvzKXQ

[kathy bachmann @KathrynBachmann]

Only 38% of campaigns use the same creative strategy cross-platform (crazy). 1 creative strategy+channel adaptation yields >50% ROI imp #arf

[kathy bachmann @KathrynBachmann]

@WJMeadeJr yes, it's me. Hi! Are you at the argyle forum today?

[kathy bachmann @KathrynBachmann]

7 secrets used by savvy CMOs to fuel business growth through marketing analytics - my article in Forbes this week http://t.co/PupFVY7LvD

[kathy bachmann @KathrynBachmann]

Creativity comes when you are at least 25% incompetent at your current job. #CannesLions @TimeInc

[kathy bachmann @KathrynBachmann]

Less time is the most potent creative asset in the world #CannesLions @WeAreOliver

[kathy bachmann @KathrynBachmann]

Viewability standards for desktop only. Lots to figure out in mobile. #rethink2015 @The_ARF

[MarketShare @MarketShareCo]

How Marketers Align #Data For More Accurate ROI Measurement: Marketing ID's @G3Brian talks to @KathrynBachmann http://t.co/lWtxnzAB8c

[Phil Bangayan @philbangayan]

So glad to see @KathrynBachmann say "It's not JUST about the right answers. It's about the people, processes and tools" #ArgyleCMOLA

[Phil Bangayan @philbangayan]

Love the fact that a @tacobell fan created a dress out of sauce packets #ArgyleCMOLA

[kathy bachmann @KathrynBachmann]

8 points for digital marketing engagement. #7 was the topic I presented at Argyle Digital Innovation http://t.co/H2glgkjdvj

[kathy bachmann @KathrynBachmann]

21.9% of Black Friday purchases were from an Apple IOS this year - mobile shopping is here in volume! #IBM #ArgyleDigitalBos

[kathy bachmann @KathrynBachmann]

Digital branding on the rise. By 2017, almost 50% of U.S. digital ad spend will be branding-focused.http://t.co/4fw4V8hd9R

[kathy bachmann @KathrynBachmann]

96 % of Marketers say the ability to make data-informed decisions is their most-needed capability. http://t.co/w20ImNBg0Y

[kathy bachmann @KathrynBachmann]

@marketshareco named to @DeloitteTMT #Fast500 2014 for 491% revenue growth http://t.co/kDM2oahmeb

[kathy bachmann @KathrynBachmann]

Forrester: @MarketShareCo “has exploded into the cross-channel #attribution space” http://t.co/rMCZCksPC6

[kathy bachmann @KathrynBachmann]

Curious about social media;s impact on auto sales? Marketshare study: Twitter Marketing Drives $716MM in Car Sales
http://t.co/kqfi16uhrq

[kathy bachmann @KathrynBachmann]

T-Mobile thanked MarketShare for helping them get more out of marketing. Thanks, Mike Sievert! #ANAmasters

[kathy bachmann @KathrynBachmann]

T-Mobile thanked MarketShare for helping them get more out of marketing. Thanks, Mike Sievert! #ANAmasters