Kayle Larkin

Head of Marketing @getelevar. Tweets on SEO, Google Analytics, and Looker Studio. #GA4, #WomenInAnalytics, #Measure

[Omnisend @omnisend]

Greg’s joining a webinar to talk about email and SMS flows — the kind that don’t just look nice, but actually get people to buy stuff.

He’ll be joined by @KayleLarkin from @getelevar and @ecomchasedimond to break down what works, what doesn’t, and how to stop sending emails into the void.

Register here: https://t.co/21YGJPedTu

[Kayle Larkin @KayleLarkin]

I know what I’d pick. What about you? ⬇️

[Kayle Larkin @KayleLarkin]

Where did that sale actually come from?

- Shopify: Organic purchase
- Meta: 100% from your ad
-GA4: …Direct traffic 😏

Same customer. Same purchase. Three different sources.

When your goal is to 2x profits, you can’t afford to guess.

[Kayle Larkin @KayleLarkin]

So, what's the move?

A) Accept that you’ll never know what’s really working

B) Keep reporting “direct” revenue and hope no one asks questions

C) Fix your tracking so you actually see the truth

[Kayle Larkin @KayleLarkin]

Thrilled to see @getelevar named the Best Server-Side Tracking Tool by @connorrolain in @AaronOrendorff's Operators Newsletter: https://t.co/UHeTk84KT7

[Ash @ashvinmelwani]

We're on track to spend $10M on Meta this year…truly mind-blowing.

Join me on August 22nd for a fireside chat where we'll explain how top DTC brands are maximizing Meta’s potential in 2024.

Click the link in the comments to register!

[Kayle Larkin @KayleLarkin]

@ashvinmelwani This is going to be so good!

[Kayle Larkin @KayleLarkin]

Don't miss out - Shopify Tracking webinar!

Get a custom pixel code for the data layer and Google Tag Manager.

Seats are limited!

Link: https://t.co/pFG777FbOa

#GoogleAnalytics #GTM #Shopify #eCommerce

[Ron Shah @obviceo]

Mark your calendars for late April!

I'll be at the @getelevar Summit in South Carolina, April 29-30th with a panel of AMAZING eCom peers

Early bird tickets are on sale now here: https://t.co/iVAfOwqYH2 and increase in price after March 31st!

[Elevar @getelevar]

Exciting News!

We're thrilled to announce that Elevar has officially joined forces with @Buxtonco.

[Kayle Larkin @KayleLarkin]

Have you used ChatGPT for any of the above topics?

Was AI helpful in solving your problem?

Do you know which topics ChatGPT was programmed not to discuss?

[Kayle Larkin @KayleLarkin]

ChatGPT 1st birthday 🎉 - I asked it to name the top 10 topics (or fields) that it has received the most questions about.

🧵Here is what ChatGPT replied...

[Kayle Larkin @KayleLarkin]

10. Philosophy & Ethics: Discussions regarding philosophical ideas, ethical dilemmas, moral concepts, etc.