Emmanuel Mbah

I decided to take a different path when I saw all the BS marketing techniques | Direct response marketer for brands that genuinely help people.

[Emmanuel Mbah @KemzyEmmanuel]

The summary of selling...

▪︎Identify a need
▪︎Create a product that solves it
▪︎Find people who need the product
▪︎Create an irresistible offer
▪︎Drive traffic to the offer.

[Emmanuel Mbah @KemzyEmmanuel]

@yaygha That point about dating a woman that has something going on for herself, is so profound.

Most times, romantic obsessions are as a result of a lack of purpose.

[Emmanuel Mbah @KemzyEmmanuel]

@McFlybowy So, your opinion is superior to that of others who think he deserved them?

"In my opinion, he didn't deserve it".

Well, guess what, in someone else's opinion, he did.

[🕊 @sirtrickzz]

i still believe this year ends well for me.

[Emmanuel Mbah @KemzyEmmanuel]

@AdesolaBlessinB Both are great legal series. I prefer SUITS because of the characters, and the witty conversations. But if you want to learn how the law and court proceedings work, the "Lincoln Lawyer" throws more light on that.

[SOFT @user4_Soft]

Nobody de pressure me, na me dey pressure myself because I know say I get the potential for greatness too

[Emmanuel Mbah @KemzyEmmanuel]

@ThaBoyYom No be book. Na from the " The Gentlemen season 2".

[Emmanuel Mbah @KemzyEmmanuel]

@Thairone7222 @a21yearold I said it today that he was more ruthless than Nik. Nik was just more powerful and reckless.

[Emmanuel Mbah @KemzyEmmanuel]

@copywriter_adam "Cost per nut" is crazy😂😂

[Emmanuel Mbah @KemzyEmmanuel]

@yung_pheelz01 Non-chalance?😂

[Emmanuel Mbah @KemzyEmmanuel]

@Bigdunss Elijah is more ruthless than Nik

[Emmanuel Mbah @KemzyEmmanuel]

@abonyi_maryann It compounds eventually. Keep showing up

[Mr. Czar @Mrczar_]

So I don’t know who needs to see this… but many years ago, I played with the idea of suicide.

I wanted money. I didn’t have money. I felt horrible that I didn’t have money. And the brilliant solution my frustrated brain offered was:

“Hey broke ass, why don’t you step in front of that fast-moving car and end this nonsense?”

I thank God I didn’t do it. Because over the years I’ve realised two things:

Number One: …why exactly did I want to do that???

Number Two: Money is not that deep. It’s actually easy to attract.

But before you understand money, you have to understand time; I mean - if you’re doing press-ups or plank, one minute starts to feel like one hour…

But if you’re watching your favourite TV show, one hour feels like five minutes. You feel me?

So what this proves is that our perception of time is, forgive my Chinese; fecked.

Let me break it down with the story of an “uncle” I know.

He’s 54. Fit. Sharp. Can still compete with a 32-year-old guy for his girl - and win - purely on charisma.

Great guy.

He drives a G-Wagon.

Owns multiple houses across Nigeria.

Rich dude. He casually sleeps at Transcorp Hilton for a week just to chill; which, if you know those prices, is financial suicide for most people.

Now, if you meet this man while you’re struggling, your first instinct is despair.
You’ll be thinking:

“Lord, will I ever reach this level?”

His level will feel unreachable.

But that despair comes from a broken sense of time.

Success doesn’t take as long as you think: the problem is you’re looking at everything from a short-term perspective.

Most of this guy’s wealth was built in 17 years; started his business the same year Umaru Musa Yar’Adua became President. He locked in. Focused. Went hard like a beast. And life rewarded him.

Now here’s the problem: 17 years sounds long to you, and that’s exactly why most people never make it.

People think their current situation is so serious, so permanent: because they refuse to zoom out and see what 17 years of focused work can create.

And because of that refusal, they despair.

And because they despair, they don’t try.

And because they don’t try… 17 years passes anyway.

And they’re still exactly where they are.

Let’s bring this home:

iFitness founders took 9 years to reach a $12 million exit (2015–2024)

Paystack took 5 years to hit $200 million acquisition (2015–2020)

I’m not saying you’ll build the next Paystack. I’m saying: look at what is possible in the same 5 - 9 years you keep calling “too long.”

To show you how FAST that time really is, look at what happened in the last 5–9 years:

- EndSARS was 5 years ago
- COVID-19 was 5 years ago
- Kobe Bryant died 5 years ago
- Queen Elizabeth died 3 years ago

Yet all these things feel like they happened yesterday: the same amount of time it took to build a $200M company.

Do you see the point now? Here it is, very simple:

Stop running around. Lock in. On one thing. It doesn’t matter what you feel right now or what you are going through: your life can transform beyond your imagination in the next 5 years if you simply FOCUS and build.

Don’t despair

[Emmanuel Mbah @KemzyEmmanuel]

@realtinabrown_ Well, the title sums it up. He doesn't have common sense.

[Emmanuel Mbah @KemzyEmmanuel]

@Happysomma It's a question I used to have. But recently, I realised it's not really a big deal. You just talk about random things happening in your life, or that happened in your day...or even something going on on social media.

[Emmanuel Mbah @KemzyEmmanuel]

@FCBmarcel_ Gordon

[Emmanuel Mbah @KemzyEmmanuel]

@heisrichardz Civic education

[Emmanuel Mbah @KemzyEmmanuel]

@Catherinereth @IyelolaIge But you're pretty😉

[Emmanuel Mbah @KemzyEmmanuel]

@MercureCopy It's one of the lessons I learned from reading Dale Carnegie's "How to win friends and influence people".

[Emmanuel Mbah @KemzyEmmanuel]

@Tomi_Tomero It's normal. My best friend still teases me about my late dad😂