Ken Blom

SVP Ad Strategy @BuzzFeed - Performance Media Buyer in NYC/LA..Puns Always Intended

[Ken Blom @KenBlom]

@sarahrosen @Reddit Congrats!

[BuzzFeed PR @BuzzFeedPR]

📣 NEW: updates from BuzzFeed, Inc.’s Upfront event featuring @buzzfeed @complex @Tasty @firstwefeast @HuffPost @BuzzFeedNews and more!

[Mark Stenberg @MarkStenberg3]

BuzzFeed Inc. has revamped Lighthouse, its first-party data suite, to include the scale and insights of Complex Media—plus all other BF titles.

The enhanced capabilities are a reminder of what originally motivated the publisher to go public.

For @Adweek:
https://t.co/PTAfwOrajr

[Ken Blom @KenBlom]

@andyholloway y’all gotta cover this …with CD dropping a pass in the fourth

[Jack Riley @_JackRiley]

I've been a longtime fan of the @TryScroll team and it's been great working with them and their new @Twitter colleagues inc @nicksallon to make @BuzzFeed brands part of today's @TwitterBlue launch https://t.co/8XLQ28xM3u

[BuzzFeed PR @BuzzFeedPR]

🏆 @BuzzFeed was named the Hottest in Branded Content by @Adweek's Hot List! 😮‍💨🔥🔥

Read the full 2021 Hot List here: https://t.co/YT14BmKqvg

[Snoop Dogg @SnoopDogg]

This is no trick. 🤣🤣🎃 go head n treat yourself to something spooky and watch Snoop & Martha’s Very Tasty Halloween now on @peacockTV 🤷🏿‍��️👻 #TastyHalloween

[BuzzFeed PR @BuzzFeedPR]

Time to get @TASTY! Get ready to feast your eyes on Snoop & Martha’s Very Tasty Halloween, streaming soon on @PeacockTV. ���🔮🪄

Tune in if you dare! #TastyHalloween #PeacockTV

[Craig Silverman @CraigSilverman]

The Ozy Media meltdown has a lot of lessons. As the reporter who caught them buying junk traffic in 2017, I'm biased. But I see it as a perfect, cautionary illustration of Paid versus Earned media. So: a 🧵 on why Ozy failed as a paid media company — and why it matters.

[BuzzFeed PR @BuzzFeedPR]

.@peacockTV & @BuzzFeed Studios present “Snoop & Martha’s Very @Tasty Halloween,” a special featuring Alvin Zhou, @SnoopDogg, & @MarthaStewart judging pro bakers up against the clock, in a can’t-miss spooky spectacle. https://t.co/sJgGQZZCal

[BuzzFeed PR @BuzzFeedPR]

JUST IN: @BuzzFeed Inc. reports results for Q2 2021 & first half of 2021.

✔️Q2: Revenue growth increased to 51%
✔️H1: 6 month revenue growth of 31% drove positive adjusted EBITDA
✔️Q4: On target to merge w/$ENFA, acquire @Complex, & go public as $BZFD
https://t.co/4Q8Ur6O6BS

[Ken Blom @KenBlom]

@yo @roguesocietynft Long time Troy …hope all is well

[BuzzFeed PR @BuzzFeedPR]

.@BuzzFeedNews wins its first-ever @PulitzerPrizes for a groundbreaking investigation exposing China’s vast infrastructure to imprison Muslims in the Xinjiang region.

A huge congratulations to @meghara, @alisonkilling & Christo Buschek for their brave reporting!

[IAB @iab]

.@BuzzFeed returns to the #NewFronts to showcase how they’ve evolved and grown. @Peretti says BuzzFeed is looking at other digital media acquisitions and that BuzzFeed can help brands inspire audiences to take action IRL and transact while doubling down on commerce and 1P data.

[Digiday @Digiday]

'We don't have visibility': Google's ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness https://t.co/WSaHZz0UWI

[Dave Pond @DaveAPond]

https://t.co/jRqZKIvgOK

This what we've been building towards and it's baffling that Google's press is creating fanfare when we all knew it was coming. It's in our DNA and nothing net new. Ultimately, performance will be what 1P data is judged by, but that's where we'll win.

[BuzzFeed PR @BuzzFeedPR]

Exciting news: @BuzzFeed is adding @HuffPost into the fold, in a strategic partnership with @VerizonMedia to create the largest digital media network, with four of the best known brands (hi @BuzzFeed, @BuzzFeedNews, @HuffPost and @Tasty) https://t.co/uJeuqiCHrT

[Ken Blom @KenBlom]

Excited to help add this chapter to BuzzFeed....

[BuzzFeed PR @BuzzFeedPR]

Let's face it – attention spans are short. We teamed up with @disneyadsales, @trueX & @xandr to explore how advertisers can understand ad attention and better reach consumers. Read key takeaways in @adweek and download the white paper here: https://t.co/p5Myj2Dzoj

[Jason Leopold @JasonLeopold]

🚨NEW: For 2 years, I have been working on a massive, global financial investigation w/my @BuzzFeedNews colleagues based on secret US govt docs we shared w/@ICIJ, internal bank records & intvs w/100s of sources.

Here's Day 1 #FinCENFiles

https://t.co/YnOOE3bMdG

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