Kenath Nicholas

Building the only marketing agency that doesn't suck. @LuminasphereM

[LuminaSphere @LuminasphereM]

1. Educational content; Teach something your audience didn't fully understand before. Use your knowledge of something to give value to you audience.

[LuminaSphere @LuminasphereM]

Your content isn't boring because you're bad at social media.
It's most likely boring because you're only posting one type of content on repeat.
There are 7. Most people use 2 at best.

[Kenath Nicholas @KenathN]

If you want consumers to swipe their cards, go for Instagram (thats B2C) . If you want to build a relationship with a potential client business, go for LinkedIn (thats B2B).

Running both at equal budget for a B2B retailer is the most common waste Ive seen.

[Santosh @santoshstack]

The best founders are often obsessed with learning.

The best marketers are obsessed with understanding people.

Combine both and growth becomes easier.

[Kenath Nicholas @KenathN]

@thejustinwelsh Thing is, most treat the 70% like the 10%. They build something great and expect the marketing to figure itself out.
The product is perfect. The website is live. The crickets are loud.

[Justin Welsh @thejustinwelsh]

Solopreneurship is basically 70% marketing, 20% building, and 10% saying no via email.

[Kenath Nicholas @KenathN]

@hataishkumar Most people skip Content validation, validating demand before creating content saves you months of publishing into a void.
Write for what people are already searching, not what you assume they want to know.

[Andrea Bosoni @theandreboso]

I really appreciate founders who keep building in public even after they’re successful. Unfortunately many stop once they reach $$$/month. But the ones who don’t show me it wasn’t just a marketing stunt but something they truly believe in. And I think it unconsciously might make me trust their product more too.

[Kenath Nicholas @KenathN]

@BrianMRey Before any channel or tactic, find five people who match who you think your buyer is and just talk to them. Not to sell. To listen.

What they tell you could become your entire marketing message.

Most $0 launches struggle because they're guessing at who they're talking to.

[Kenath Nicholas @KenathN]

@jakecastilloooo The only number worth asking about is how many of their followers actually look like their actual. buyer.

Everything else is just a big number justifying a bigger invoice.

[Kenath Nicholas @KenathN]

@tisa_Tech @GoogleAds @semrush @ahrefs "I'll start next Monday" is the most expensive sentence in marketing.
And when you do start, I'd AI doesn't fix a broken strategy. It accelerates one that already works. Knowing why you're using it for before you use it can do more than you think.

[Kenath Nicholas @KenathN]

High impressions, low enquiries from social media? It's a platform problem.

I see this constantly.

Platform selection is audience selection. Before anything, ask: is the audience on this platform capable of becoming a client?

If not, no amount of better content fixes it.

[Kenath Nicholas @KenathN]

In a world where people distrust the platform and the content on it, being genuinely useful is the most powerful brand strategy you have.
#digitalmarketing #Strategy #LuminaSphere #SocialMediaMarketing

[Kenath Nicholas @KenathN]

If you're a B2B brand spending heavily on Instagram, you're probably reaching with the wrong mindset.

Instagram users are in browse mode. They're consuming, not deciding.

Instagram builds brand familiarity. LinkedIn builds intent. If you want leads, go where intent lives.

[Kenath Nicholas @KenathN]

CTA: What type of business are you? Reply with your industry and I'll tell you which platform to focus on first.

[Kenath Nicholas @KenathN]

The wrong platform doesn't mean bad content.
It means nobody who buys from you is actually there.

Start asking:
"Are we publishing where our buyers already spend time?"

Great content on the wrong platform still loses. The right audience changes everything.
#socialmediacoach

[Kenath Nicholas @KenathN]

X / Twitter
Tech, SaaS, media, and thought-leadership brands: X is where decision-makers talk to each other. If your buyer is a CMO, CTO, or CEO; they're on X, not Instagram. This is where B2B influence compounds fastest.

[Kenath Nicholas @KenathN]

The wrong platform doesn't mean bad content.
It means nobody who buys from you is actually there.

Start asking:
"Are we publishing where our buyers already spend time?"

Great content on the wrong platform still loses. The right audience changes everything.
#socialmediacoach

[Kenath Nicholas @KenathN]

TikTok
Direct-to-consumer eCommerce targeting under-35s: TikTok Shop is quietly becoming one of the highest-converting channels for impulse-purchase products. If your AOV is under $100 and your product is visual, test it.

[Kenath Nicholas @KenathN]

The wrong platform doesn't mean bad content.
It means nobody who buys from you is actually there.

Start asking:
"Are we publishing where our buyers already spend time?"

Great content on the wrong platform still loses. The right audience changes everything.
#socialmediacoach

[Kenath Nicholas @KenathN]

Facebook
Local retail, events, and community-driven brands: Facebook Groups and retargeting. Organic reach is nearly dead but the community and ad infrastructure is still the best for local and regional brands.

[Kenath Nicholas @KenathN]

The wrong platform doesn't mean bad content.
It means nobody who buys from you is actually there.

Start asking:
"Are we publishing where our buyers already spend time?"

Great content on the wrong platform still loses. The right audience changes everything.
#socialmediacoach

[Kenath Nicholas @KenathN]

@MarketingMax Id say the answer you get to "who specifically will be doing this work and can I meet them?" should tell you alot.

[Kenath Nicholas @KenathN]

@jasimpathan02 @con_tax_ Yikes, yeah at that point the question to ask is "is this content built for the right audience and what is the right audience". The creative and the targeting need to be for the same person, otherwise the numbers let you know.