In 5 minutes, understand the roles of a Product Manager, Engineering Manager, and Designer.
๐ง๐๐๐ฅ:
โข PM: WHY
โข PM + Engineers + Designers: WHAT
โข Engineers: HOW
โข PM + Engineers: WHEN
๐ฃ๐ : ๐ช๐๐ฌ
Everything the team builds should have a clear reason and a goal (aka: "why"). That goal could be to grow business, acquire more users, colonize mars, or anything else.
It is the PMโs responsibility to, first, find the right reason. Then, to ensure that others in the team know and believe in the "whyโ.
This step ensures that the PM prioritises the ๐ข๐ค๐จ๐ฉ ๐๐ข๐ฅ๐ค๐ง๐ฉ๐๐ฃ๐ฉ ๐ฅ๐ง๐ค๐๐ก๐๐ข for the users and the business. And that the entire team works on solving that problem.
๐ฃ๐ + ๐๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ + ๐๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฟ๐: ๐ช๐๐๐ง
Once the ๐ธ๐ฉ๐บ and the ๐ฑ๐ณ๐ฐ๐ฃ๐ญ๐ฆ๐ฎ is identified, the next step is to find the best solution (aka the "what") to the problem.
This is where the product team (PM, Engineers, Designers) come together to identify and prioritise the most valuable, feasible, and viable solution.
Engineers help understand opportunities and constraints of technology; designers advocate for users and their experience; PMs balance all of this with the business needs.
Therefore, including diverse opinions is super critical and beneficial at this stage.
๐๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐: ๐๐ข๐ช
Once the team knows ๐ธ๐ฉ๐ข๐ต to build, engineers take lead to define the best way to build the solution.
The goal is to build the solution in a cost-effective manner that keeps creating value in the long-term.
๐ฃ๐ + ๐๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐: ๐ช๐๐๐ก
The last step in the product lifecycle is defining milestones and timelines for each. The PM, engineering manager, and the project manager (wherever applicable) get together to create a delivery plan, timelines, resourcing plans, risk mitigation, etc.
The goal is to ensure that the delivery team has the required resourcing, and a realistic timeline to work with. This ensures high quality delivery at the right time.
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How have you defined these goals in your current/past roles? What is missing from the above definition?
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