Ch: 20&21: As a publicist, one of the best ways to get your clients in the news cycle is newsjacking. Offering their expert commentary to media maintains relevance, but it must be aligned to their industry or direct experience. #NYUDigitalMarketing
FritoLay creates Flamin Hot competition around its new Cheetos & Doritos products. What a great awareness play for two beloved brands. #NYUDigitalMarketing https://t.co/Co04XxoAX2
(Forgot to post from last week) Call of duty calls on some fresh faces in entertainment to create new inclusive campaign. #NYUDigitalMarketing https://t.co/YiENbB5umC
@HaotianLiu12 Given how its traditionally been used for press, I wonder how many buyers are actually looking to press releases to influence their purchasing decision? #NYUDigitalMarketing
Ch 18 & 19: While traditional PR is starting to shift, press rereleases still hold a very valuable role -- especially when you make them consumer facing. Additionally they increase SEO for your online newsroom. #NYUDigitalMarketing
@CallofDuty creates a new commercial featuring Young Thug, Saweetie, Gunna, Jack Harlow and more. Great way to utilize the likeness of multiple influencers across the entertainment and athletic sectors. #NYUDigitalMarketing https://t.co/YiENbBn5ea
Ch. 17: Going live can be one of the best ways to engage your audience and also create real-time interaction between you and your audience. #NYUDigitalMarketing
Ch 15 & 16: When determining what to write for your blog, think about the best way to educate while also entertaining. Adding in images are also a way to engage and compel your audience. #NYUDigitalMarketing
Ch. 14: LinkedIn has proven to be one of the strongest way for B2B marketers to gain sales and leads. By positioning yourself as a leader in the industry it makes it easier to connect with those who need your services. #NYUDigitalMarketing
Ch 12 &13: When it comes to creating content, don't just think in terms of your company and product - think about your audience. tMake sure your topics are focused on how your product can appeal as the solution to their product in an authentic way. #NYUDigitalMarketing
Ch.11: Marketing gains attention from your entire audience while sales is focused on one customer at a time. Study your buyer persona to get an understanding of how they like to consume content and then build that into your sales channel. #NYUDigitalMarketing