Chapter 20&21: Interacting with consumers on social media can increase the loyalty of consumers. However, I know some cases where brands are attacked by people due to their improper words used in interactions. So, still be careful about your words. #NYUDigitalMarketing
@tomdingpopop #NYUDigitalMarketing Sure. Besides, the words you used in interactions shows your brand attitudes and sometimes even contribute to the brand image.
#NYUDigitalMaketing Chapter18&19: Using press release is a public way to communicate with your existing consumers. Also, this enables you to talk with your potential consumers. By the way, I personally believe that the title is the most important thing in writing a press release.
Moms take up 80% of the online marketplace's customers, Shapermint attaches much more attentions on them. Also, they are clever to choose mom's day to lunch the campaign and choose the medias that moms love. #NYUDigitalMarketing https://t.co/3bfVsbMKbD
@XuanyuChen22 Strongly agree with this point!Actually, they are following the same working flow. They all need to acquire the tactics of telling stories and using the right language! #NYUDigitalMarketing
@GloriaDyn@marketingdive#NYUDigitalMarketing Smart campaign! People like to share what they have seen or what they think are interesting. It's clever to connect Taco with the moon~
#NYUDigitalMarketing This also shows the CSR of a company. However, it's important for companies to think about the right way to express their insight and respect. I remember that Apple has one successful commercial video for disabilities.
https://t.co/entWivhSw7
Chapter 17: Video can be used in different ways in digital marketing. We can just make interesting or memorable commercial to increase our brand awareness. We can also invite KOCs to record blogs for our products, which helps to persuade new purchases. #NYUDigitalMarketing
@PzYiyi#NYUDigitalMarketing It's true that emotional linkage and superior quality are two key factors that luxury brands should consider while planning marketing strategy. In addition, I think it will be better if luxury brand can think about how to improve online service experience
@sheng_joyce#NYUDigitalMarketing yes, you have many different ways to express your ideas with a video. In my opinion, video might be the most flexible and creative mean of communication~
#NYUDigitalMarketing It's smart to design specific using scenarios for product selling, especially products with special characteristics or specific target audience. This will made audience feel immersive. This article shows a great example.
https://t.co/4bwJpZp9T8