Your Google Maps ranking isn't one number. Stand on a different street and it changes.
Kerbrank checks it from up to 225 points around your business, asks ChatGPT whether it recommends you, and sends a short fix list every week.
14 days free, no card: https://t.co/Hb0mLEroiV
@ibbysmb Good point on picking the spot. Before a move, I'd check the map from a spread of points round the city rather than one search, so you can see exactly where the current office drops off. Did things improve straight after the move, or did it take a few weeks to settle?
Kerbrank started with one clinic in Southsea that nobody could find two miles away. So we told that story with pushpins. Have you checked your own map from two miles out?
Kerbrank started with one clinic in Southsea that nobody could find two miles away.
Now it checks where you rank on Google Maps from up to 225 points round your business, and sends you a short fix list every week. You can try it free for 14 days without a card. Link's in the reply.
Worth adding: get the name, address and phone number identical on every one before you ping anything. An old address sitting on a directory nobody's checked in years can work against you. For UK businesses I'd start with Yell and Thomson Local. Do you find cleaning up the old listings does more than adding new ones?
@andywalkerhq 'More calls answered' is the one I'd put first. A missed call from the Google profile usually just goes to the next name on the map. Which of the five do you find owners push back on most?
@Johnnysuede Makes sense. Tying it back to calls and bookings is the bit most owners never get to see, and it's what makes the case for the next round of work. Thanks for coming back on it.
@jasondavisseo Yep, it's the sort of thing that goes unnoticed for months because the old link still works. I'd put the profile's Book, website and menu links on the onboarding checklist so someone taps each one on day one.
@Kevin_Indig The town-page side of it worries me for trades. Lots of plumbers have 40 pages that only swap the town name, and the profile and reviews are doing the real work anyway. Do you think raters will treat those as commodity content too?
@DylanOlivaGrows Good one. The competitor step is the bit I'd lean on. If their reviews keep mentioning 'boiler service' and yours never do, that's often the gap, not the profile itself. Do you find the topics shift once owners start asking customers to mention the job?
@Abdullah37860@sengineland Fair point. For a lot of trades the website barely gets a look in once the profile and reviews are doing the work, so I'd want to see how Google would even measure it.
A review that says "fixed our boiler in Headingley the same day" gives Google far more to go on than one that just says "great service".
You can't write reviews for customers. You can ask them to mention what you did and where.
@stevehunsaker1 Classic. Sounds like they saw the ad, looked you up later and rang from the Google profile, so the profile took the credit. It still had to be there with the right number to catch them, mind. Do the receptionists ask every caller where they heard about you?
Stop sending clients one rank number. Send them the map.
A grid of up to 225 points shows where they win, where they vanish, and why. Kerbrank turns it into a branded report and a short fix list, every week.
For agencies, link below.
Point 7 is the one most owners skip. I'd add one thing: ask the same question a few times over a week, and from a couple of the towns you cover, because the answer moves around more than people expect. When Buddy's showed up, was it for the urgent questions or the general 'best plumber' ones?
@LocalSEO_Guy Ha, it still does the job. Two or three spots side by side would make the 'messier markets' point for you without adding any words. Good luck with the launch.