Kevin D'Souza

Building Datamails, the AI copilot for Klaviyo. It's magical, sign up for the waitlist below. ✞

[Kevin D'Souza @KevinDsouzaEcom]

Gemini is actually kinda incredible at writing certain kinds of plaintext email copy

[Kevin D'Souza @KevinDsouzaEcom]

@JaneschAndreas TEXT

[Kevin D'Souza @KevinDsouzaEcom]

@kamhossieny Wdym

[Kevin D'Souza @KevinDsouzaEcom]

Part of the reason many ecom email guys switched back to ChatGPT from Claude is because it gave the illusion of writing good copy

Then they realized it's a scam

"quiet confidence" "quiet comfort" "quiet victory" next time I read the word quiet I'mma kms

A good system prompt + fine tuning has fooled too many

[Kevin D'Souza @KevinDsouzaEcom]

"You know the scene"
"That moment when"
"No X. No Y. Just Z"
"This isn't just X, it's Y"

ChatGPT is way too formulaic

It's still good for some angles/email types however

Claude is great but still sucks at certain things I'll expand upon later. Also it makes up facts/scenarios that didn't happen

That's why it's useful to be able to use both in one place

[Kevin D'Souza @KevinDsouzaEcom]

Part of the reason many ecom email guys switched back to ChatGPT from Claude is because it gave the illusion of writing good copy

Then they realized it's a scam

"quiet confidence" "quiet comfort" "quiet victory" next time I read the word quiet I'mma kms

A good system prompt + fine tuning has fooled too many

[Kevin D'Souza @KevinDsouzaEcom]

Copywriting in different mediums is kinda the same but also kinda not

Email copywriting is different in that it's spread across multiple emails

One single email isn't meant to take someone from cold to sold

If all your emails look like sales letters there's something wrong

It's a slow burn

You need to be engaging, entertaining, problem-focused, relevant, and at the same time, brief

That's why AI can do it so well, if you provide very specific instructions

[Kevin D'Souza @KevinDsouzaEcom]

@kevinlu625 orchids

[Kevin D'Souza @KevinDsouzaEcom]

@zakburgers is she real

[Kevin D'Souza @KevinDsouzaEcom]

Long engaging plaintext emails are the greatest hack/differentiator in ecom emails rn

[Kevin D'Souza @KevinDsouzaEcom]

@adamtaylorl I hope to be like your dad one day

[Kevin D'Souza @KevinDsouzaEcom]

@JaschaElle you know someone has at some point said "I manipulate old women into buying Chinese products that break after first use"

[Kevin D'Souza @KevinDsouzaEcom]

https://t.co/h0NEPHdiX3 btw

[Kevin D'Souza @KevinDsouzaEcom]

Ok I'm gonna censor his name cause it's a young account and I don't wanna throw shade

But he clearly doesn't write good copy

Screenshot #2 is from a plaintext email I wrote recently. I added ?position=number params to each link

To see where people click

Now this email was LONG.

400-500 words

No CTA unless you scroll to the middle at least

And you'd think that that first link got the most clicks

No, no.

The last one did

People scrolled all the way down
Most probably read the whole email
And clicked the last frickin link

I say they most probably read it all because

This was also our best-performing email of the MONTH.

I'm telling you lot

Don't underestimate copy. The ecom hacks aren't everything.

And wait for Datamails to come out (that's how I wrote this email)

If you can write relevant, interesting copy you've already made a winning email if you have above average IQ

GG

[Kevin D'Souza @KevinDsouzaEcom]

@JerJivelow I think it'll definitely weed out the less skilled ones

Gotta stay at the top of our game now

For sure DM me homie

[Kevin D'Souza @KevinDsouzaEcom]

I do not know if AI will fully replace email marketers

I do know that if someone's gonna do it it should be me

[Kevin D'Souza @KevinDsouzaEcom]

Mfw need to relearn all the names

[Rob Lennon 🗯 | AI Whisperer @thatroblennon]

New naming sighted in the ChatGPT interface.

They're probably tweaking some names to get ready for GPT-5 (or whatever it'll be called)

[Kevin D'Souza @KevinDsouzaEcom]

@tsar_thug well did you do it

[Kevin D'Souza @KevinDsouzaEcom]

@tsar_thug the book is an ad against racism

[Kevin D'Souza @KevinDsouzaEcom]

Listening to David Goggins' audiobook rn

And really regret not doing it before

Relate so much with this dude rn, can already see this book changing my life