Amateur CS: you can clearly tell that's AI slop. Idk why it has 100k spend behind it. DR is dead with CS now.
Good CS: okay. What's your definition of AI slop?
Amateur CS: well. “No this, not that, but this”. “All the em dashes”. words like “honestly”. “Just”. “Here's the kicker”.
Good CS: oOoOoOoOokay.
Amateur CS: yeah. If an ad has these, it's slop. It's funny they even work.
Good CS: like wdym dude?
Good CS: you're looking at an ad with 100k behind it. It's winning. And your read is... the words are cringe?
Good CS: should I take you back to the fundamentals of copywriting? That copy is not about the words?
Good CS: Do you think the customer is sitting there going, well, it really sounds like a solution to my exact problem. It seems like I really need this. This would save my life. but…. hmm, three em dashes, this feels machine-generated, I'll pass?
Amateur CS: ...
Good CS: your potential customer won't care whether you wrote it with AI. It's whether what you're saying resonates with them. Whether it's talking to their pain. Whether it knows them.
Good CS: if you know them as the ICP fully. That’s ALL!
Good CS: and plz don’t talk to me again. EVER!
P.S. GOOD CS: now, go find me a winning creative that's FULLY AI slop. There’s no research. No psychology. And no thinking behind it.
And it's a winner.
I DARE YOU.
@_SidSri "some spanning 30+ pages" we know what we talk about. lol.
i totally agree with you on this man. those who want to replace ANY profession with ai don't know what they are talking about.
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