@hhawk Based on the article, there will be more functionalities innovated in the next few years such as language processing, semantic search, image and voice recognition. I believe these can improve the accuracy of chatbot as long as the company follows up with the customers and system.
Chatbots mimics human allow brands to be more engaged with their customers on messaging platforms. However, most chatbots today can only recognize keywords and get thrown off by the questions that are not preprogrammed.
https://t.co/iHzYsjPqWh
@hhawk#sm4702
Automatic chatbot is a smart idea for brands as it doesn't required 24/7 staff stand by; instead, it answers most customer's questions systemically within seconds. It saves lots of money compared to "live chat" especially labor's fee within a company. @hhawk#sm4702#mobileMonkey
@hhawk In my opinion, customer retention rate and customer value are the important metrics for hotels since hotels are selling services, customers’ satisfaction would be their number one concern in order to promote their brand and reputation.
Digital marketing is a combination of facts and judgement. It’s hard to measure all the possible metrics;instead, it is important to find your main metric and focus on improving that particular metric if it possibly helps with the business. @hhawk#sm4702
https://t.co/3FxGeubf2f
@JessicaAbate11@NUBizReview@hhawk I agree with you, now companies itself don’t really market but it’s the people who are marketing the companies today. A great example would be YouTube where youtubers advertise products and services for others. @hhawk#sm4702
Online marketing is very popular nowadays. The use of online video on websites is the most effective way to market services since it reaches out to different learning styles by combining different learning technic. @hhawk#sm4702
https://t.co/6nOoMfZk5o
@LILJOHNSGIN@hhawk#SM4702@hhawk
Single line is really smart because it’s fair and fast as people move through the line without interference or skipping. Remember the old days where there are multiple lines, people get into fights easily and create crowded lines leads to crowded area.
Queueing theory is the study of waiting lines. The thing that people hate the most is not the length of the wait but the fairness of the wait time for everyone and the boredom during waiting.
https://t.co/jCIMMpv90b
@hhawk#SM4702
@SherriBuggage @hhawk#sm4702
Everyone loves rewards, however, the quality of the company’s services or products must be exceptional in order to increase customer retention.
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It is important to develop a good relationship with the existing customers in order to get more referrals from them. https://t.co/0UO6DWodw1
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Customer relationship management is very important in any business since it develops a database for a business to see the progress of their existing customers. Loyal customers may get rewarded which enhances sales productivity of a company.
https://t.co/njeJbolo0H
@Daniela_Nep@hhawk@hhawk#SM4702
I agree that employee satisfaction can improve customer loyalty and enhances the brand value. Although Taco Bell is a fast food restaurant, their staff is valued by their company. This could motivate their employees which could generate high quality services.
@hhawk#SM4702
Service profit chain model provides an overview of all the necessary components that can make an organization successful. Company’s supporting team influences the productivity of the employees which leads to the loyalty of satisfying guests.
https://t.co/BEdbsKTm07
@hhawk#SM4702
It is very important to satisfy customers with co-creation between customers and the company in order to improve branding and attract even more customers. https://t.co/OCNnwvatCn
@ErickaMichelle4@hhawk#SM4702@hhawk
I agree that "Branding is an added-value proposition" because if there are two similar product from two different companies, the buyer will most likely purchase well known brand because it is more reliable.