kimberlyrclark

Evidence without context is ambiguous at best.

[kimberlyrclark @kimberlyrclark]

Steve Genco, Matt Tullman, and I co-authored this @Medium piece, out now. We discuss ways to improve #PSA #vaccination effectiveness through the lens of decision #neuroscience. Please have a read! https://t.co/q1V61wbjXq

[kimberlyrclark @kimberlyrclark]

@uma_karma Amen!

[kimberlyrclark @kimberlyrclark]

Just out from @PDXBIZJournal: strategies for #retailers on the future of #shopperUX. In it this article, @MerchantMechanx @mtullman and I share our POVs on key trends brands should deploy as the line between our physical and digital worlds disappears. https://t.co/NSFa5Jr63N

[kimberlyrclark @kimberlyrclark]

❤️

[kimberlyrclark @kimberlyrclark]

https://t.co/sL9Qc8st8k @TheARF

[kimberlyrclark @kimberlyrclark]

A large research study showing that it is not whether #advertisements are #positive or #negative that predicts #socialmedia #sharing, it's how 'activating' or arousing they are to the #advertisement viewer. #emotion @theARF #emotiviewing #emotimarketing https://t.co/OJ758GJ5YI

[kimberlyrclark @kimberlyrclark]

Join me @MerchantMechanx TODAY! Mon, Nov 9 at 12-2pm EST for a discussion on the power of #context on #advertising in today’s #media environment. An @the_ARF Cognition Council event. Learn more & register here: https://t.co/ERetkrA2rU #ARFcouncils #mrx

[kimberlyrclark @kimberlyrclark]

Join me @KimberlyRClark TODAY! Mon, Nov 9 at 12-2pm EST for a discussion on the power of #context on advertising in today’s #media environment. An @the_ARF Cognition Council event. Learn more & register here: https://t.co/ERetkrA2rU #ARFcouncils #mrx

[kimberlyrclark @kimberlyrclark]

Please read my interview on post-election #emotions in this @Macleans article by author @sproudfoot. Smart coverage of #whatsnext in our way forward, from the POV of our #Canadian neighbors. https://t.co/GAMPl63tKH #politicalscience

[kimberlyrclark @kimberlyrclark]

Join me @KimberlyRClark and @the_ARF Cognition Council on Mon, Nov 9 at 12-2pm EST to discuss #ad placements in a #news programming #context. Moderators will draw from qualitative, quantitative and #neuroscience evidence. #ARFcouncils #mrx https://t.co/ERetkrA2rU

[kimberlyrclark @kimberlyrclark]

I'll be speaking on the effect of #context on #marketing in today’s #media environment at the I-COM Summit Experience on Nov. 18th. @KimberlyRClark, Partner at @BellwetherNeuro https://t.co/pRjJw60oau #icom20

[kimberlyrclark @kimberlyrclark]

Join me @KimberlyRClark for a discussion on the power of #context on #advertising in today’s #media environment. Mon, Nov 9 12-2pm EST. An @the_ARF Cognition Council event. Learn more & register here: https://t.co/ERetkrA2rU #ARFcouncils #mrx

[kimberlyrclark @kimberlyrclark]

My talk is highlighted in this @mediaviallage article on our research in #economicframing of #media and #advertising alignments @ARF #AudienceXScience event this week: https://t.co/84wM2nxA0C #programmatic

[kimberlyrclark @kimberlyrclark]

I will be speaking at this year’s AudienceXScience virtual conference (9.23.20) by the @ARF My talk: Economic Framing for Better Tuning of Media:Ad Context Alignments at Auction. #programmatic #advertising. My fellow speakers will be Bill Harvey of RMT and Robin Garfield of CNN.

[kimberlyrclark @kimberlyrclark]

Thanks, @mbbvt! You teach an incredibly important class @dartmouth #scicomm

[kimberlyrclark @kimberlyrclark]

Important considerations made in this article. https://t.co/YwERGwCa4B

[kimberlyrclark @kimberlyrclark]

@uma_karma That is so sweet. I miss you on this coast.

[kimberlyrclark @kimberlyrclark]

My latest chapter on #consumerneuroscience and #neuromarketing Clark, K. R. (2020). Consumer Neuroscience: Evolution and Commercial Applications. In Atli, D. (Eds.), Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (pp. 185-207). IGI Global.

[kimberlyrclark @kimberlyrclark]

My pleasure, Melody!!

[Dr. Melody Brown Burkins (She/Her) @mbbvt]

I've been remiss in sending "tweet thanks" to the wonderful remote speakers sharing their #scipolicy #sciencediplomacy knowledge w my @dartmouth students so far this term - thank you @kflambert @giffordwong @kimberlyrclark Franklin Carrero-Martinez @theNASEM @gosiasmieszek🙌🙏!!

[kimberlyrclark @kimberlyrclark]

@PalmSpringsfull @MGleiser @dartmouth how incredibly cool to watch a great movie and see one of my coolest friends play a part!