Kirk Skinner

Founder @TheAAlternative - Not your normal marketing agency | Google Ads Specialist | Entrepreneur | Crypto Investor | Triathlete | Surfer

[Kirk Skinner @KirkSkinnerr]

UGC is dead ⚰️ The new wave of high performing ads are with illustrations and animation 🎨🖌️

Say goodbye to boring, generic ads and hello to eye-catching visuals that grab attention. 💬 Comment below if you need help to create an unforgettable campaign today!

[Kirk Skinner @KirkSkinnerr]

@EcomShri Pausing campaigns can hurt long term performance. Instead of stopping them, reducing spending and clearly communicating delays is much more effective.

[Kirk Skinner @KirkSkinnerr]

@TobyWalleruk Tailoring the message to the customer's level of awareness is key to ad success.

[Kirk Skinner @KirkSkinnerr]

@Brothers_Media_ it is key to address these objections at every step of the customer journey. Answering them in your welcome flow and then remembering them in abandonment flows can make the difference between a lost sale and a successful conversion.

[Kirk Skinner @KirkSkinnerr]

@lukebielb Authenticity in ads creates a real connection with the audience. People trust more what seems genuine and relatable, rather than something overly polished or perfect.

[Kirk Skinner @KirkSkinnerr]

@georgehenryclem Excluding your recent buyers from cold campaigns can reduce unnecessary ad spend. Leveraging cheaper channels like email to encourage repeat purchases is a smart move.

[Kirk Skinner @KirkSkinnerr]

@EcomShri Excellent tip! Although it can't be added directly, contacting your Google representative to include negative keywords can greatly improve your results.

[Kirk Skinner @KirkSkinnerr]

3 Common Google Ads Mistakes and How to Avoid Them

1️⃣ Keyword overload: Don't use too many irrelevant keywords. Be specific and focus on what really matters.

2️⃣ Poor audience targeting: Not all users are your target audience. Make sure you segment correctly.

3️⃣ Not adjusting bids correctly: Adjust your bids based on performance to maximize your ROI.

Avoid these mistakes and optimize your campaigns for better results.

[Kirk Skinner @KirkSkinnerr]

@FlorisAds Data and testing always beat assumptions. Focus on what’s proven to work, and leave the rest behind.

[Kirk Skinner @KirkSkinnerr]

@vincentbeima The right obsession: data, testing and constant optimization.

The wrong obsession: gurus, generic advice and panic over Google recommendations.

In Google Ads, what really matters is what works, not what they say should work.

[Kirk Skinner @KirkSkinnerr]

@TobyWalleruk UGC that really works in 2025 is not forced.

Real stories > Generic testimonials.
Creators participating > Creators acting.

If it doesn't feel authentic, it doesn't convert.

[Kirk Skinner @KirkSkinnerr]

@EcomShri Google’s algorithm thrives on stability, constant tweaks can do more harm than good.

[Kirk Skinner @KirkSkinnerr]

How to Write Google Ads Copy That CONVERTS

If your ad doesn’t grab attention in seconds, you’re wasting money. Here are 5 key tips to write irresistible headlines and descriptions:

🔹 1. Match User Intent

If someone searches "running shoes", don’t just say "the best shoes". Say "Lightweight, durable running shoes + Free shipping".

🔹 2. Benefits > Features

Don’t just sell the product—sell the transformation. It’s not "20MP Camera", it’s "Crystal-clear photos, even at night".

🔹 3. Use Urgency & Scarcity

Trigger FOMO (fear of missing out): "Offer ends today", "Only 5 left in stock".

🔹 4. Social Proof & Credibility

Boost trust with real data: "10,000+ happy customers", "#1 best-seller".

🔹 5. Clear & Direct CTA

Tell users exactly what to do: "Shop now", "Book your appointment", "Download for free".

A great Google Ads copy doesn’t just attract clicks, it attracts customers!

[Kirk Skinner @KirkSkinnerr]

@VaGarzia @RyeMcKenzie Exactly! Numbers don’t lie. If you're not tracking them, you're flying blind.

[Kirk Skinner @KirkSkinnerr]

@RyeMcKenzie Understanding the numbers is crucial for long-term success in e-commerce. Without solid margins and data-driven decisions, it's hard to win.

[Kirk Skinner @KirkSkinnerr]

@EcomShri Focusing on delivering the best product and service will naturally drive success.

[Kirk Skinner @KirkSkinnerr]

@josephxhenry @maxwellcopy Totally agree! Shorter, more focused sequences work better. People want quick, clear value, no need for a lengthy novel.

[Kirk Skinner @KirkSkinnerr]

@maxwellcopy Exactly! Focus on the essentials. targeted, valuable emails at the right time.

[Kirk Skinner @KirkSkinnerr]

@Brothers_Media_ Deep market research goes beyond the numbers, it’s about connecting with your audience’s emotions and understanding their true needs.

[Kirk Skinner @KirkSkinnerr]

@Brothers_Media_ Browse abandonment emails with a reminder and incentive can help recover lost sales.

[Kirk Skinner @KirkSkinnerr]

The Best Strategy for Google Shopping

If your Google Shopping campaigns aren't generating the results you expect, the issue might not be your budget, but your strategy. Here's how to optimize them to maximize your ROAS.

✅ 1. Optimize your product feed Google Shopping relies on the quality of your feed. Make sure to:

Use clear, descriptive titles with relevant keywords.

Write engaging and detailed descriptions.

Upload high-quality images that showcase the product.

✅ 2. Smartly segment your products Don’t put all your products in a single campaign. Separate them by:

Profitability (products with higher margins).

Sales volume.

Level of competition.

✅ 3. Use Performance Max and Standard Shopping campaigns.

Performance Max to maximize visibility and automate optimization.

Standard Shopping for more control over bids and targeting.

✅ 4. Adjust bids strategically Monitor performance and adjust bids based on:

Geographic location.

Device.

Time of day.

✅ 5. Test and constantly optimize Don’t leave your campaigns on autopilot. Analyze the data, remove what’s not working, and double down on what is.

🔹 With the right approach, Google Shopping can be a powerful and profitable sales channel.