Kirk

B2B technology marketer interested in #demandgen #digitalmedia #martech and #strategy. All tweets are my own.

[Kirk @KirkTutterrow]

Check out my latest article: The Marketing Data Dilemma: The Challenges of Using Data to Support Revenue and Pipeline Numbers https://t.co/nBwrAPkrzS via @LinkedIn

[Kirk @KirkTutterrow]

A really interesting look at a generative AI-based platform that creates content for large-scale omnichannel B2B campaigns. The parity Tofu brings to B2B is compelling. https://t.co/KP4BeKNs8M

[Kirk @KirkTutterrow]

LinkedIn's 2023 B2B Marketing report reveals that "creative strategy" and "problem solving" are the most crucial skills for B2B marketing leaders today, and only grow in importance over time.
https://t.co/lrtGvDEk6G

[Kirk @KirkTutterrow]

Ever wondered how to convey a compelling story without missing out on crucial details? This principle is your answer. It's all about getting straight to the point, ensuring your audience remains engaged and understands your message. @Product_mindset https://t.co/tZbxB4gD23

[Kirk @KirkTutterrow]

Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users https://t.co/0yBWS7PZiX via @Adweek

[Kirk @KirkTutterrow]

Beyond the gimmicks of rewriting emails, AI promises to fundamentally change how we access and process data. https://t.co/SQGszQzH8a

[Kirk @KirkTutterrow]

@boringmarketer Keyword

[LexisNexis Risk @LexisNexisRisk]

This video shares the story of the #ADAMProgram, designed and developed by volunteers at LexisNexis Risk Solutions, celebrating more than 20 years of helping reunite @MissingKids with their families. @ISMConnect #LNRiskCares https://t.co/wag5kpmTvh

[LexisNexis Risk @LexisNexisRisk]

@911day is dedicated to making the world a better place one good deed at a time in tribute to those lost on 9/11. Let’s #NeverForget what we’re capable of doing together. https://t.co/wGBTwmA2MB @RELXHQ

[LexisNexis Risk @LexisNexisRisk]

Our parent company @RELXHQ is providing continuously updated #Coronavirus information via the @ElsevierConnect Information Center with journal articles, expert guidance and other clinical resources. All content is freely available at: https://t.co/72SHxazT4O #COVID19

[Kirk @KirkTutterrow]

Novel Coronavirus Information Center https://t.co/hXDJapkSkW

[LexisNexis Risk @LexisNexisRisk]

Join Vijay Raghavan, CTO LexisNexis Risk Solutions/@RELXHQ as he explains why #AI helps make the lives of consumers safer in ways they may not know. https://t.co/ei7UFCHDCI #DataforGood @CDIAonline @ThePERC

[Kirk @KirkTutterrow]

How to Write Social Media Guidelines That Help Employees and Protect Your Brand https://t.co/vST4MkaDh3 via @cmicontent

[Kirk @KirkTutterrow]

We're looking for a Website Administrator with a strong background in #Sitecore and #WordPress in the Atlanta area. @LexisNexisRisk #equalopportunities https://t.co/sGBXWFByxs

[RELX @RELXHQ]

.@tortoise has introduced its first ranking of FTSE 100 companies measured against the @UN’s 17 Sustainable Development Goals. We’re proud that
@RELXHQ came 4th out of 100 for our commitment to key #social, #environmental and #ethical objectives. https://t.co/NH5gphi9jy #SDGs

[LexisNexis Risk @LexisNexisRisk]

Celebrate #nationalcodingweek by learning about our technology, proprietary linking and targeted solutions that provide actionable insights helping make your organization more secure and efficient.
https://t.co/d3MsXKi700

[Harvard Business Review @HarvardBiz]

Collaborative cultures are here to stay — and it falls on individuals to manage their tasks selectively. https://t.co/3fKtdqhTfC

[Kirk @KirkTutterrow]

An Interesting Take - "So Long, Leads: How (and Why) to Move to a Contacts-Only World in #Salesforce" https://t.co/LlKWqxtQtL

[Kirk @KirkTutterrow]

Too often weak arguments are bolstered with an irrelevant metric. As Disraeli said, "There are three kinds of lies: lies, damned lies, and statistics."

[Harvard Business Review @HarvardBiz]

Too many companies are at risk of replacing strategy with metrics. And it’s more dangerous than most people realize. https://t.co/Dffq85KKjp