Every business thrives better with good content to engage it's audience(s) but very few business owners have the time to focus on content creation & marketing.
Found any service your business needs? Just get in touch! #RwoT#mondaymarketing, #kontentkitchen, #contentmarketing
Digital has created impatience & insane expectations in marketing, but few things are actually immediate.
Ideas don't pop out of nowhere. Graphics don't come out of thin art. Thoughtful plans don't take minutes. And videos don't just happen.
Give teams the space to create.
I hate when people think B2B marketing can't be emotional.
Marketing is all about helping people solve problems. Problems are inherently painful. If you can't feel your customers' pain, it means you either:
1) Don't care enough
Or
2) Care about the wrong thing
Definition of terms:
Lead: a person you have means to contact
Engaged Lead: a person who has indicated interest in the stuff you sell
People say they want more leads when what they really want are engaged leads.
Anyone can buy a list of names.
Interest you have to earn.
Marketing strategies should be built bottom up—not top down
Start by understanding what makes buyers tick, click, and buy and who you really compete with in the customer’s mind
*Then* figure out the messaging, strategy, channels, tactics, etc
When you're trying to reach your content marketing goals, what's your first impulse to do?
Start by conducting a content audit, here's a checklist for it👇
https://t.co/ajHpotMUt0.
If you can save your customers' time, resources,and energy; be cheaper, better & faster, you give yourself an ability to compete in a market that is harder for your competitors to attract & much harder for your competitors to duplicate.~Wisdom from @VusiThembekwayo#smallbusiness
"No one wants to partner with you before you have & show a sense of direction in your business. Your business' vision lies entirely on your shoulders..."https://t.co/1neAGcaDUx via @NewTimesRwanda
Thanks @Donnambabazi for capturing thoughts & experiences rarely talked about. 🧡
When you provide valuable info, people will lean toward believing you.
Content is no longer a buzzword. It's a powerhouse.
Need proof?
Some of your most beloved brands were almost burned by the fire of mount doom.
Here's how they leveraged content and thrived:
Does your business have #contentmarketing goals? Here are some that you can consider.
🔸Generate high-quality leads & drive sales.
🔸Drive traffic to your website.
🔸Gain authority & thought-leader status.
🔸Improve your SEO.
🔸Better social media engagement.
#GrowYourBusiness
Marketing cliches that are true:
Write for people not robots.
Conduct user research.
Know your customers.
Focus on giving value.
Build relationships.
Test everything.
Keep it simple.
Before pressing publish on your content marketing efforts, ask yourself:
1. Does this solve our audiences problem?
2. Is it better than what exists?
3. Is it worth reading / sharing / bookmarking?
4. Will this improve your audiences life/career?
No to all 4?
Try again.