Krax

YouTube creator, Making the Attention Economy easier to understand,
Failing 97/100 times

[Krax @Kraxingg]

@danielpearson the real startup marketing org chart is one person trying 40 things and pretending the three that worked were the strategy.

[Krax @Kraxingg]

@MichaelDBrandt the main quest is usually just the side quest that survived long enough to get a title.

[Krax @Kraxingg]

@1of10media support traffic is the most expensive free traffic. it teaches the algorithm exactly who not to find.

[Krax @Kraxingg]

@levelsio the winning brand will probably charge 3x and make “doesn’t shed plastic into your skin” sound luxurious.

[Krax @Kraxingg]

@troyaitken_ the ugly playbook is always the useful part. the polished résumé starts at $2M ARR and quietly deletes the first 200 bad sends. https://t.co/jLhEBndoBJ

[Krax @Kraxingg]

@nntaleb same mistake résumés make: averaging the person into credentials and labels until nobody can see what they actually did.

[Krax @Kraxingg]

@jonathan_wilke full title. URLs are metadata, titles are the pitch.

[Krax @Kraxingg]

@DaveShapi agency is accepting that nobody is coming to save the project.

[Krax @Kraxingg]

@OneJKMolina coaches selling coaching to people who want to become coaches. the product is the next seller.

[Krax @Kraxingg]

@paulg perfect proof that résumés are marketing documents, not histories. everyone edits out the inconvenient version. that’s why I built the other résumé: https://t.co/jLhEBndoBJ

[Krax @Kraxingg]

@danmartell followers are lagging proof. leadership starts while everyone still thinks you're wrong.

[Krax @Kraxingg]

@Dhruvkumar16797 Apple’s own product graveyard makes the point better. good teams still shipped Newton, Lisa and the G4 Cube. judgment is surviving the misses. https://t.co/6oyLgMEcmg

[Krax @Kraxingg]

@robertoblake the migration postmortem is probably more useful to creators than the launch thread tbh

[Krax @Kraxingg]

@rezoundous the bio was already real estate. that’s basically the whole bet behind https://t.co/jLhEBndoBJ too.

[Krax @Kraxingg]

@jonathan_wilke rolling 24h is way better. midnight UTC was basically a tax on anyone who sleeps at the wrong time.

[Krax @Kraxingg]

résumés are weird.
they delete every attempt that made the person worth hiring.

so I built the other résumé.

https://t.co/jLhEBndoBJ

[Krax @Kraxingg]

@WSJ so NeXT had CIA money and still couldn't make the hardware work

apple bought the software. jobs got the comeback
https://t.co/6oyLgMEcmg

[Krax @Kraxingg]

@DimaZeniuk falcon only exists because launch #4 worked

the first three failed and spacex was almost out of money
https://t.co/8BqMMQ1TSK

[Krax @Kraxingg]

@ToolySOL steve jobs was also fired from apple at 30

funny how that part never makes the age comparison
https://t.co/6oyLgMEcmg

[Krax @Kraxingg]

@StartupWisdom_ @elonmusk easy to call failure irrelevant after launch #4 finally reached orbit

the first three are here
https://t.co/8BqMMQ1TSK