Kristen Classi Zummo

Apparel Industry Analyst @Wearecircana

[Julia Waldow @juliawaldow]

Socks, T-shirts, underwear & now, bralettes! @BOMBAS is branching out into a new category this week. Spoke w/ the team about the launch & why "your basic things should be your best things." Thanks to @KristenClassi for her comments as well! @modernretail https://t.co/80T3g3HwMa

[Kristen Classi Zummo @KristenClassi]

@ChavieLieber Been loving their blazers too. Some designers from Ralph Lauren went over there a few years ago and turned the brand around. Style and imagery is very RL. I love it!

[Kristen Classi Zummo @KristenClassi]

@blgoldstein @tonyzummo I won’t let them watch a new episode without me !

[Kristen Classi Zummo @KristenClassi]

There has never been a more accurate tweet.. @tonyzummo

[Lauren Thomas @laurenthomas]

Anthropologie already hawking *fall* goods at 25% markdown!!!

[Kristen Classi Zummo @KristenClassi]

No other print makes me more nostalgic for my late 90's adolescence than this one...
#90s #nostolgia #clouds

[Kristen Classi Zummo @KristenClassi]

You cannot ignore this growth....
Sales revenues for women’s plus-size apparel in the U.S. grew 18%
in 2021, compared with 2019.
That’s 3x as fast as consumer spending on the remaining women’s market. #inclusivesize #womensapparel

[Kellie Ell 가을 @KellieAutumnEll]

More M&A news: ⁦@diaandco⁩ acquires ⁦@11Honore⁩ as demand for plus-size apparel continues to grow. I spoke with founders ⁦@NBoujarwah⁩ & ⁦@patrick_herning⁩ for the scoop. @wwd https://t.co/vUxyG0AHB3

[The NPD Group @npdgroup]

"Over 80% of American consumers plan to cut back spending by buying cheaper or fewer products, according to a May survey of 1,014 people by NPD."

Thanks for including us, @WSJ. Read the full article for more insights 👇

[matt bernstein @mattxiv]

florida high school class president zander moricz was told by his school that they would cut his microphone if he said “gay” in his grad speech, so he replaced gay with “having curly hair.” i am in awe

[The NPD Group @npdgroup]

In the U.S., women's #shapewear sales totaled $467 million in 2021.

Our apparel analyst @KristenClassi recently spoke to @CNNBusiness about Lizzo's new #YITTY line and how consumers are changing their relationship with shapewear.

Check it out 👇 https://t.co/TSrCEFVYkL

[Kristen Classi Zummo @KristenClassi]

First in-person event after 2+ years of virtual..everything! So great to see my colleague @NPDMattPowell 🙂
@BoF @npdgroup

[Kristen Classi Zummo @KristenClassi]

@NPDMattPowell @Highsnobiety and @EjaazAhamadeen from @coinbase debate NFTs and it’s place in the fashion industry.
@BoF
#BOFprofessionalsummit

[Kristen Classi Zummo @KristenClassi]

@LeviStraussCo invented the first pair of jeans over 150 years ago
To invent a category & remain one of the most successful brands within that category for over a century is unimaginable
Congrats to #Levis for being the # 1 selling denim brand in the US! @npdgroup #NPDDenimAwards

[Kristen Classi Zummo @KristenClassi]

Gen Z's iteration of Millennial's Lip Smackers Birthday Cake lip gloss 😍🍰👄 @ljensen_beauty
https://t.co/tuM7x9C13U

[Kristen Classi Zummo @KristenClassi]

Shapewear as a whole remains challenged, however there are pockets of growth coming from newness.
New brands, new silhouettes, new channels.. all are breathing life into the category.

[Kristen Classi Zummo @KristenClassi]

I spoke with the @VVFriedman about the shapewear industry, as @lizzo announces her new venture into the space with @Fabletics. @nytimes #Lizzo #Shapewear @npdgroup

https://t.co/f4ioP2FMNr

[Kristen Classi Zummo @KristenClassi]

Love this quote from @lingerie_addict “I think there is space for another brand to bubble up and control that narrative,”

[Kristen Classi Zummo @KristenClassi]

"women who bought Lululemon activewear spent 30% of their total activewear purchases there, — capturing more of their customers’ spending..compared to brands including Fabletics, Under Armour, and Adidas"
@NPDMattPowell

#Lululemon #activewear #sneakers https://t.co/qt50Ot3Vhz

[Kristen Classi Zummo @KristenClassi]

#Denim is the bridge between our COVID comfort wardrobes & our new way of dressing-up.
This versatile category will play a big role in how consumers build their wardrobes, especially as we shift to more experiences this year.
@npdgroup #denim #jeans
https://t.co/KnE5gUmh74