Kritee Sharrma

Young professional working at @ITCnews #SheTrades towards achieving women's economic empowerment and inclusive growth.

[ITC SheTrades @ITC_SheTrades]

What do Africa's banks, lenders and investors really look for before they fund a women-led business?

The SheTrades Finance Lab gets them to explain how they decide who gets funded.

Register and get inside their thinking ➡️ https://t.co/ldBChLHRjU

This initiative is co-delivered with @SharedInterest , @GroupEcobank and @AltreeCapital

@ITCnews

[ITC SheTrades @ITC_SheTrades]

There’s trade potential in trash.

Nigerian entrepreneur Phebe Ilesanmi is building Trashcoin to make recycling work like a real supply chain, with fair pay and clear standards.

Next week she pitches at the SheTrades Innovation Festival (ITC🤝WIPO) on the eve of #MC14.

@ITCnews | @WIPO | @ye_community | @Trashcoin_hq

[ITC SheTrades @ITC_SheTrades]

As SheTrades marks 10 years, we are proud of our recent collaboration with WIPO on coaching programmes for young women and training on intellectual property rights.

Together, we have helped women entrepreneurs better understand how to protect and use their ideas in business.

Next week in Yaoundé, Cameroon, we will come together again for the second SheTrades Innovation Festival, where 4 young women innovators will pitch under the theme: “Made by African Women, Ready for the World”.

#SheTradesAt10 | #WomenInTrade | #WTOMC14 | #WIPO | @ITCnews | @WIPO

[ITC SheTrades @ITC_SheTrades]

📍 Nairobi

More than 60 Kenyan women-led businesses joined our two-day workshop with @Visa, @AbsaKenya (host of the SheTrades Kenya Hub), @DHLGlobal and @SafaricomPLC.

They strengthened their business models, digital skills, financial planning and export readiness, and explored practical ways to use AI and digital payments.

#SheTrades | #WomenInBusiness | #WomenInTrade | #Kenya| @ITCnews | @VisaCEMEA

[ITC SheTrades @ITC_SheTrades]

Calling women entrepreneurs in Kenya!

Join our free workshop in Nairobi (27–28 November) & learn how to manage your money, use AI and digital tools for productivity, build trust with digital payments and more!

🔗 Apply 👉 https://t.co/omj5MEuiUl

With experts from Visa, Absa Bank Kenya (host of SheTrades Kenya Hub), DHL and Safaricom.

@ITCnews | @Visa | @AbsaKenya | @DHLGlobal | @SafaricomPLC | @VisaCEMEA

[ITC SheTrades @ITC_SheTrades]

📍Johannesburg 🇿🇦

Running a successful #SmallBusiness takes persistence, technical skills and strong networks.

#ThisWeekAtITC, 50 women entrepreneurs shared their business challenges and refined their models and pitches.

A day of reflection, new perspectives and solidarity.

Delivered with @Visa, in partnership with the #SheTrades South Africa Hub (hosted by @sedfa_dsbd ), @SECO_CH , @AbsaSouthAfrica, @womhub and @Microsoft.

@ITCnews | @VisaCEMEA

[ITC SheTrades @ITC_SheTrades]

Expanding into new markets means new rules, regulations, and contracts. 🌍

The next #SheTradesAt10 Masterclass with Sidley Austin LLP will unpack the legal essentials of cross-border trade so your business can navigate compliance, manage risks, and trade confidently.

📅 28 October | 🕑 15:00 CET
🔗 Register: https://t.co/5artzRwBmX

[ITC SheTrades @ITC_SheTrades]

📍Riyadh, #SaudiArabia 🇸🇦

#ThisWeekAtITC, together with @Visa and @MonshaatSA, #SheTrades brought together women entrepreneurs for a two-day workshop.

Delivered in collaboration with @Lenks_Ai and Women Choice, the first day focused on evaluating the viability of business ideas, leveraging AI tools for smarter leadership and decision-making, and building partnerships to reach new markets.

Participants also connected with business networks to exchange insights and explore new avenues for collaboration and growth.

🗣️Tomorrow’s session will dive into communication styles, pitching, and business planning.

🌟Were you part of the workshop? Share your biggest takeaway below! 🌟

[منشآت | Monshaat @MonshaatSA]

جانب من ورشة عمل "اصقلِ مهارات عملك" التي شهدت تفاعلاً مميزاً من رائدات الأعمال، وركزت على تطوير إستراتيجيات ريادية مبتكرة تعزز قدراتهن على تنمية منشآتهن واستدامتها، ورفع تنافسيتهن في الأسواق، وتعزيز حضورهن المهني.

[ITC SheTrades @ITC_SheTrades]

📍Mexico City, #Mexico 🇲🇽

#ThisWeekatITC, we are delivering a two-day 'Click and Grow: Power Up Your Business Online’ workshop!

On the first day, over 70 Mexican #SmallBusinesses from across sectors learned how to:

📈Develop a multi-channel strategy and build their online store with @Tiendanubemex.
🔢Sell successfully on Mercado Libre.
🤖 Use the latest #AI and digital tools to strengthen their digital marketing.

Brought to you by the ITC #SheTrades and UPS Women Exporters Programme.

[ITC SheTrades @ITC_SheTrades]

We’re kicking off the #SheTrades@10 Masterclass series with an expert-led session on Unlocking Global Markets with Trade Intelligence 📚🌍.

Learn how to use the Global Trade Helpdesk to spot high-potential markets, understand trade trends, and make data-driven export decisions 💡📊.

📅 Date: 16 September
⏰ Time: 15:00–16:00 CEST
Open to all women-led #SmallBusinesses 👩‍💼💼
Sign up once to join all sessions: https://t.co/5artzRwBmX

@ITCnews | @wto | @UNCTAD

[ITC SheTrades @ITC_SheTrades]

Ever felt like you're winging it to grow your #SmallBusiness? 🕊️✨

The ITC SheTrades self-assessment tool is here to check your business blind spots...without the judgment. 🧠🔍

It helps you assess key areas like strategy, marketing, operations, and resource management. You’ll get a personalised report showing where you shine, where you need support, and which free #SheTrades Academy courses 📚 can help you level up.

So you’re not just running your business, you’re running it smarter, with a plan. 💼💡

Try it now: https://t.co/Assjq0ifq4

[ITC SheTrades @ITC_SheTrades]

What sets top entrepreneurs apart? 💼

Find out in this online session designed for women entrepreneurs across Africa who want to think more strategically, act faster and use tools like Microsoft AI to stay ahead.

In 90 minutes, we will cover:
✔ How top founders think and make decisions
✔ What tools they use to stay ahead
✔ How Microsoft AI can support your next move 🤖

📅 31 July
👉 Register now: https://t.co/LIv9dQBN4X

@ITCnews | @Visa | @VisaCEMEA | @Microsoft | @AbsaKenya | @sedfa_dsbd

[ITC SheTrades @ITC_SheTrades]

🤝 We’ve officially launched a new #SheTrades–Visa programme in Sub-Saharan Africa (#SSA)!

The new programme will support women- and youth-led businesses with digital skills, AI, e-commerce and finance.

📅 First session (online): 31 July
👉 Register: https://t.co/KCksbO0cdp

[Kritee Sharrma @KriteeSharrma]

RT @ITC_SheTrades: "Being here today has encouraged me to take my first step & start my business."

At the @QatarRowad, we showcased our ‘S…

[International Trade Centre (ITC) @ITCnews]

📈Are you a women-led #SmallBusiness in #Bangladesh looking to expand to new markets?

@ADB_HQ's TSCFP and ITC #SheTrades offer a free 10-course training in Bangla for women-led businesses. 🎉

Explore this opportunity 👉 https://t.co/812YOhJVtp.

[International Trade Centre (ITC) @ITCnews]

Are you a business support organization (BSO) that supports women-led #SmallBusiness?

The Women Exporters in the Digital Economy Fund (#WEIDEFund) is calling for applications from BSOs to be our in-country partner.

Apply by 13 October➡️ https://t.co/dTcJkUbghm

[Kritee Sharrma @KriteeSharrma]

RT @ITC_SheTrades: 🚀 #ThisWeekatITC, we officially launched the "Small Steps to Success" training programme.

Over 180 participants joined…

[Pamela Coke-Hamilton @CokeHamilton]

One love.

One ITC.

One mission.

To leave the world happier, fairer and more connected than how we found it. To improve lives, in a tangible way, through trade.

Special thanks to our country-based staff with us at headquarters this week, the human face and heart of our agency.

[International Trade Centre (ITC) @ITCnews]

Globally, only 1% of government contracts are awarded to women-owned businesses.

Who do you know would benefit from gender-responsive public procurement (#GRPP)?

Let us know in the comments 👇and learn more about our global GRPP campaign: https://t.co/Dfl7ZcNlJd