Kyle Di Felice | YouTube Strategy

YouTube strategy in plain words. Outlier breakdowns, title and thumbnail tests, and what the top strategists teach. For channels under 100K.

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

Free thumbnail feedback: reply to this post with your thumbnail and title, and I'll give you one honest fix.

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@deyvid_dim50570 Keep going!

It just Youtube needs a lot of commitment

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@ashwinsmr It all depends on the format you feel better on (and can keep doing for as long as possible) and the type of audience you want to target as well.

The good thing of starting is that you can try both and see which one performs better

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@hasibullahtayeb I hope you get good results with that!

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@P3rcyStarrz Youtube demands commitment (unless you are doing only for fun). Otherwise you are going to end-up frustrated and unappreciated.

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@xpeditionhubert Algo is simply mimicking human behavior. If the algo doesn't care, it mean the people doesn't care.

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@ishankh4n DYI is one of the best niches ever

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@VirginiaSahs Idea, thumbnail, title.

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@miorah_FA It's getting better a little bit each day that will compound a lot in the future

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@FaradayYouTube And he is very careful in not saying particularly dates during the video also, so the content doesnt show that's from a particular year

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@jayclouse That's crazy. Looking backwards, do you have any sign that you miss, so people that are going through this right now can see better what's happening?

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

A lot of YouTube thumbnails I see look fine and still get scrolled past, because they're too familiar.

1of10 put two burger thumbnails side by side the other day. One looked like a traditional burger and felt messy. The other was a very weird burger, and that's the one that got me curious.

That's what I look for. One detail that makes you look twice, and a layout that takes your eye straight to it.

If you want a second pair of eyes on yours, reply to my pinned post with your thumbnail and title and I'll give you one honest fix.

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@sethfowIer Totally agree.

It's a great place to benchmarket though

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@1of10media It's just to protect myself. If you guys are wrong I have no part in it!

JUST KIDDING!

(I give credit because you guys deserve it S2)

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

A YouTube dislike means someone watched long enough to have an opinion. That's targeting data. For that viewer, it just tells YouTube what to stop showing them.

The signal I'd actually worry about is the click and leave, someone gone in a couple of seconds before they could even decide they don't like it.

[1 of 10 Youtube Strategy @1of10media]

People disliking 👎 your YouTube video is a good thing.

It doesn't shadowban you or stop YouTube from showing it to other people.

No one can even see it.

On the viewer's side, all it tells YouTube is what not to show them in THEIR feed.

As a whole, though, YouTube treats it as a form of engagement, similar to a like.

It means someone watched your video long enough to form an opinion on it.

A true bad signal would be someone clicking off within a couple of seconds without even sticking around to see if they DON'T like it.

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@ClementYtS Nice, very insightful

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

Is CTR important? I don't think so...

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@ClementYtS Nice data/graphic, where did you get that?

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

Per vidIQ, YouTube's new video A/B test lets you try up to 3 cuts of the same video.

Until now you could test the title and thumbnail, and the edit was all gut feeling.

I'd start with the section you went back and forth on. Make one cut with it and one without, keep everything else the same, and you'll know whether that part helped retention or just made the video longer.

[vidIQ @vidIQ]

Ever cut a section from your video and wondered if you should've kept it?

YouTube recently announced video A/B testing: up to 3 cuts of the same video, so you can see what keeps people watching.

Here's why that's worth paying attention to 🧵

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@1of10media No related, but why I can't find this in 1of10?

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@Latinplayz Idea for the video, thumbnail and title. This alone are about 50%-70% of your video success

[Kyle Di Felice | YouTube Strategy @KyleDiFeliceYT]

@ComixMovieFan For sure!

Just know what are your goal so you don't get disappointed