Please Stay Positive in this day of NEGATIVITY. I still don't Understand how people can wake up angry, hateful, jealous, envious & vindictive. How? It's morning, midday or it ain't even gotten dark yet. Let Love be our language today please. Let's go. #CoachPrime
We talk about disruption in tech so much that the word is overused and lacks the same kind of punch it used to.
That being said, one area where disruption is happening in its purest form is in consumption - which is almost 70% of US GDP.
The disruptor here isn’t China or some other low cost manufacturer but content creators. They are the biggest threat to an entire panoply of products and $100Bs of revenue and market cap (see below).
The virtuous cycle of content creators is impossible for old line CPG to mimic:
Make compelling content —> Acquire an Audience —> Retain and Build Trust —> Sell them a new version of something —> take profits and reinvest in making compelling content —> Repeat
More generally, as platforms like X make it possible for all of us to become content creators, a million new products will eventually appear and collectively chip away at the revenues of established CPG brands over time.
A few examples:
Gatorade —> Prime
L’Oreal —> Kylie
Spanx —> Skims
Hersheys —> Feastables
These old line CPG companies are in a very difficult position that spending money with Madison Ave will not solve. While these old businesses won’t disappear overnight, they are melting icebergs.
If there was a way to be “long content creators” and “short CPG”, it is likely a winning trade.
So as content platforms catch on and help amplify content from creators - it will not only make their platforms stickier but it can slowly replace ad revenue from the dying companies below with rev share from the upstart thriving ones who replace them.
This will only accelerate the virtuous cycle already emerging. Disruption comes slow until it comes fast…
Stop saving yourself & give life your all. You're not giving today all u got, you're not all in & you're not emptying yourself completely. Let's go baby because Tomorrow aint promised but today is here. It's time to go all in now. #CoachPrime
Wow 🤯 look at the size of these colas at the end of week 4 and they are already some of the largest flowers I’ve ever seen. Can’t believe this has another 5 weeks. This was bred in-house and dropping in Ontario / NL when it’s harvested 💨 We call it @NakedMummer Nebula Runtz 🙏
Amidst the chaos and ambition, remember to pause. The magic happens in the present moment. Engage fully with where you are, who you're with, and what you're doing. It's the foundation of progress and the essence of life's beauty. Embrace now. 🧘♂️
🧠💪 #StrongMindCrew"
You’re gonna lose sleep.
You’ll doubt whether it’ll work.
You’ll stress to make ends meet.
You won’t finish your to do list.
You’ll wonder if you made the right call - and have no way to know for years.
This is what ‘hard’ feels like.
And that’s okay.
A toxic environment is more likely to change you than you change it. Get out. Trust there is peace and positivity out there. Don't lose faith in humanity. Believe in pure hearts, good vibes, and kind people. Find your tribe, love them hard, and vibrate higher.
We finished July with an awesome sales milestone of over $5M for the month. I’m thankful for the amazing support from everyone and the extremely hard work from our team 🙏 We have over 325 active SKUs our team process and we have had exceptional luck on our pheno hunts lately ❤️
We’re about to launch a new brand with exclusive cuts across Canada 🇨🇦 here is a sneak peek of one of the new cultivars going into it! We hit the Jackpot with this Gold Cash Gold🔥 wait until you see our Pure Michigan💨 can you guess the brand? 🥉🎢