Lisa R Schoeller

Marketing Maven who also loves Biking, Skiing, Photography and good Wine.

[Lisa R Schoeller @LRSMBA]

@emilydeschanel congratulations on your honorary doctorate from #BostonUniversity!

#ProudToBU

[Lisa R Schoeller @LRSMBA]

@emily_tweets @OnlyInBOS Those aren’t ducks. They’re Canada geese and they make a mess!

[Blue Square Alliance Against Hate @BlueSquare]

FCAS Founder Robert Kraft is sharing this message as a full-page ad in major newspapers this week across the United States to address ongoing antisemitism on college campuses. #StandUpToJewishHate #🟦

[Andrew Fox @Mr_Andrew_Fox]

I gave a presentation this morning, partly about Afghanistan. On the drive home it set me thinking.

My hunch is that part of the reason for Western protests about Gaza is a total failure to understand what urban war is, and what it looks like, and people are horrified to see it. Totally understandable. Now couple that to a powerful disinformation campaign that exploits those feelings of horror and tells them what they’re seeing and can’t comprehend (urban war) is something else (genocide).

As a commander in Afghanistan on my first two tours, which were before the “counterinsurgency” era, I saw my job as being to apply maximum violence to kill the enemy legally within rules of engagement. If I had a Harrier or an A-10 or an Apache to call on, I’d use that as a first option. If not, I’d use mortars or Javelin or machine guns if I had them. Only as a last resort would I commit my rifle sections.

That’s war. And that’s what Israel is fighting, on a far more brutal scale. Hamas and the surrounding Iranian proxies are an existential threat to Israel’s existence as a country. It’s that which people in the West fail to understand. We’re used to expeditionary wars of choice on the other side of the world. Israel has kibbutzim 5km from where their troops are fighting. The IDF in Gaza can look over their shoulders and see their home. It’s a totally different perspective on war from the one we in the West are used to.

Hamas have to be deleted as a fighting force for Israel to survive as a country with safe borders. To achieve that is the single most basic function of government. This isn’t a war Israel wants but it’s one they’ve been forced to fight. They’ve already taken double the fatalities the British did in Afghanistan and Iraq combined.

If they wanted to, they could stand off with jets, and hit Gaza City and Khan Younis and Rafah simultaneously and level the place - and legally. If it’s a military target and you can justify the collateral damage, the law of armed conflict says that’s legal. That Israel hasn’t done that tells you all you need to know about whether this is a genocide or not.

I don’t blame people for being sucked in by disinformation about Gaza. It’s been sophisticated and effective information warfare. I have no limits to my contempt for those who throw around “genocide” when they know perfectly well it isn’t. The most serious of crimes shouldn’t be debased like that, and shame on South Africa and their allies who have abused international law in this way.

War is horrifying, brutal, and extremely violent. Gaza isn’t a conventional counter-terror campaign. We saw on 7 October how well armed, organised and tactically aware Hamas are. They use human and humanitarian shields. They’ve forced Israel into the only appropriate response, and it’s the innocents in Gaza who suffer. That the numbers of innocents injured and killed is so low is a testament to the IDF using tactics that have incurred far higher IDF casualties than other options on the table.

“War is hell” is a cliche for a reason. But it’s nothing more than a war that we see in Gaza.

[Lisa R Schoeller @LRSMBA]

@billyjoel my husband and I danced to just the way you are at our wedding. Hoping you’ll perform it tonight at Gillette.

[Lisa R Schoeller @LRSMBA]

@wutrain Perhaps implement an outdoor dining meal tax to those eating at any of the dining venues in Boston that are on the street to cover costs?

[Lisa R Schoeller @LRSMBA]

@HPE @Cohesity #Ransomware

[Cohesity @Cohesity]

Each week, more & more orgs fall victim to #ransomware & the trend is accelerating.

No doubt, you or your colleagues work in or are aware of orgs that have been hit by ransomware over the last few years.

Safeguard your #data & applications: https://t.co/5huDiPv27J

@Connect_WW

[Lisa R Schoeller @LRSMBA]

How to Safeguard Your Data & Applications from Ransomware

https://t.co/AW3jcOySye

#Ransomware @Cohesity

[Lisa R Schoeller @LRSMBA]

My latest article on #Ransomware
https://t.co/AW3jcOySye

[Mohit Aron @mohitaron]

Wow - what a blowout quarter and the end of our fiscal year! What great logos. The biggest companies out there are embracing Next-Gen Data Management from @Cohesity. We thank our customers, partners and of course all the Cohesians for making this possible. #RocketShip

[Cohesity @Cohesity]

Don't miss this article from Lisa Robinson Schoeller, Ransomware Data Recovery — Protect and Recover Your Data, in the latest issue of #ConnectConverge: https://t.co/tCyA3rgw8D
#ransomware #dataprotection
@Connect_WW @HPE

[Lisa R Schoeller @LRSMBA]

Honored to be included in this amazing group of women.

[Harvard Club Boston @HarvardClub374]

In celebration of Women’s History Month, our March Bulletin cover features the faces of the many women members who have been leaders in the Harvard Club of Boston. This month and every month, we are grateful for their contributions to our community.

#womenshistorymonth #hcb2021

[Lisa R Schoeller @LRSMBA]

Fun night tasting sparkling wines with friends ⁦@HarvardClub374⁩ and and sommelier Tina Silverberg.

[Lisa R Schoeller @LRSMBA]

Great first day at #DTX20

[Lisa R Schoeller @LRSMBA]

@bensilverstein Mazel tov!

[Paul Bleicher @pbleic]

This is one of the most valuable pieces of data I have seen in a while. It provides a practical and easy way to reduce risk when riding in a car with someone.

[Lisa R Schoeller @LRSMBA]

I just donated to a rider in the Pan-Mass Challenge. Click here to support your rider! #PMCReimagined #PMC2020 https://t.co/Z7RjeTAic5 via @panmass

[Lisa R Schoeller @LRSMBA]

I ❤️my realtor Andrea Amour @ElevatedBoston

[Lisa R Schoeller @LRSMBA]

🚀Excited to be attending #DMKwomen 2020 presented by @HubSpot ⚡Live-Stream: https://t.co/p1x9hst9Qd

[Lisa R Schoeller @LRSMBA]

@ghaff @geek_king It’s still Scotland!