Laura Maccullagh

continent agnostic , brand building x

[Laura Maccullagh @LauraMaccullagh]

@therahulissar @grok show me the ad...

[Camm @cjfeth]

Ecom is cracked right now

It feels like 2021/22 again

I think we’ll look back on this time in a few years to come and call it “the good days”

We’re living in a time right now where it’s never been easier to launch stores & hit huge scale FAST

If you’re in the game, you know some of the stores

0-8 figures/month & some of these brands launched less than a year ago

Then you do a deep dive into their funnels & it’s sheer creative volume driven by AI

LP’s are one shot manus prompts

They’re running 100k/days with a few editors & VA’s

It’s crazy what’s there for the taking & the the playbook is right in front of us all

Look at medvi, billion dollar company driven purely by huge creative output using AI authority figures with whitelisted pages

The barrier has never been easier to hit 1m+ months

Get a higgsfield account, build some solid workflows for high creative output, and dial in on one market with a huge tam & learn it like the back of your hand

Move like a fucking savage, go deep into your angles, avatars etc - push messaging across different formats

Have an obsessive love for the game, execute relentlessly & it’s hard not to lose

Don’t waste this opportunity

[Laura Maccullagh @LauraMaccullagh]

@cjfeth amen

[Laura Maccullagh @LauraMaccullagh]

@heyitsalexP support nonetheless, hoping the community/ chat comes next 🤞

[Stefan Georgi @StefanGeorgi]

Gruns vs. Medvi is a fascinating case study in how two DTC Brands can both get to $1BN+, but do it in very different ways, and with very different consequences.

Medvi goes viral but it exposes high-risk world of affiliates gone wild. $1.8 BN in projected revenue but questionable how much founder will get to keep (especially now).

Gruns builds a brand, doesn't work with aggressive affiliates, and sells for $1 BN in under 4 years.

Fascinating dichotomy here. Medvi founder likely has way more equity. Made good money along the way. But now that money is at risk.

Gruns founder almost certainly has less equity than Medvi founder. Probably made significantly less money along the way too. But now stands to realize a 9 figure payout with very little risk of not getting to keep that money.

And even if we remove the illegality of those Medvi affiliates, and just look at the two business models, which one is better?

Hardcore, hyper-scaling DTC using aggressive direct response may actually seem less risky on the surface. After all, you're more likely to make money early on and, if you do hyper-scale, you can make a ton of money during the ride. But it also comes with a much higher risk of your business (and your personal fortune) crashing down. You risk having to give a lot (or all) of that money back.

Meanwhile building a fast-scaling DTC Brand like Gruns is, in some ways, riskier. Despite what you see on X, it's hard to sell a DTC Brand. Even harder (and rarer) to get a $1 BN+ exit. Plus, the dilution of equity along the way can hurt.

But where the Gruns model has the biggest advantage is this:

If you're an experienced operator running a brand like Gruns, then you can sleep easy every night. Not because there isn't stress in scaling - I'm sure there were tons of stressful moments along the way - but because you know that you're not building a house of cards. There's no real risk of it all crashing down. And that peace of mind is priceless.

All of which is to say that, at least personally, I'd rather build a Gruns than a Medvi.

[Laura Maccullagh @LauraMaccullagh]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

[Laura Maccullagh @LauraMaccullagh]

@HeyGen_Official I'd like to setup an agency account or affiliate link for our clients- wondering what's best suited for our needs (:

[Laura Maccullagh @LauraMaccullagh]

@DTCMidas @stancu_florin_ @the_alex_d_ but honestly, how's that possible when you're launching that many ads?

[Laura Maccullagh @LauraMaccullagh]

@DTCMidas @stancu_florin_ @the_alex_d_ i'll just come work for you x

[Laura Maccullagh @LauraMaccullagh]

@stancu_florin_ @DTCMidas @the_alex_d_ @DTCMidas , also wondering (: i.e. price per concept

[Laura Maccullagh @LauraMaccullagh]

@0xLeopardDan @PlayAIOfficial you still having the same issue?

[Laura Maccullagh @LauraMaccullagh]

@0xLeopardDan @grok did you get a response from them?

[Laura Maccullagh @LauraMaccullagh]

@PlayAIOfficial , wondering are services completely not working now? accounts been down and no response from support in 3 days

...asking for a friend 😅

[Laura Maccullagh @LauraMaccullagh]

@jimmyslagl how can i get this 👀, also would like to ask some q's on your course you're bringing out in the DMs (:

[Laura Maccullagh @LauraMaccullagh]

@jimmyslagl 👀

[Laura Maccullagh @LauraMaccullagh]

@shauneng Currently, in a course that helps create flow state on demand, week 1 is calendar surrender and advanced time blocking. Potentially the largest ROI i'll have outside of business.

[Laura Maccullagh @LauraMaccullagh]

We're in the future, even AI is looking for work life balance 🤣

[Laura Maccullagh @LauraMaccullagh]

@jforjacob do you find it keeps failing now?

[Laura Maccullagh @LauraMaccullagh]

@jforjacob Gemini the 👸