chitra iyer

Freelance Content Creator, Martech Investigator, Observer of life, Book lover

[chitra iyer @LetsTalkMarTech]

The 6 Must-Have, Must-Change Martech Categories remind us that everything, no matter how good its been, must evolve https://t.co/p3wQximLtm via @cmswire

[Clickback @Team_Clickback]

The 10 Commandments of #B2B #InfluencerMarketing https://t.co/V7PxhmBO1P by @LetsTalkMarTech

[The Himalayan Writing Retreat @HimalayanWrite]

Chitra Iyer (@LetsTalkMarTech ) shares her experience of visiting @EurekaBookstore in Delhi with her kids as she adds her voice to #StepUp4BookStores.

Read the whole story at #HWRBlogs.

#RecommendedReads #IndependentBookStores #VisitaBookStore

https://t.co/NEcnDUGs9k

[Didomi @Didomi_io]

What does a cookieless future mean for B2B brands? by @LetsTalkMarTech

🕹️ More choice and control for audiences
💰 Genuine monetization opportunities for publishers
🤝 Ability to create sustainable trust and better experiences for B2B brands

Learn more: https://t.co/kTZLExmB0P

[chitra iyer @LetsTalkMarTech]

#dataprivacy's journey from cost-centre to growth-driver presents 4 CMO conundrums which I explore with the experts on this @cmswire piece: https://t.co/vKaRHtQTl6

[chitra iyer @LetsTalkMarTech]

What do martech buyers need to know about Platforms, Suites, products, Solutions, Apps, Superapps, etc. so they make the best decisions for their stack? https://t.co/mOWlm4yv4a

[chitra iyer @LetsTalkMarTech]

@smilefoundation How do you get a passcode to view the films?

[chitra iyer @LetsTalkMarTech]

@jitendra_films @siffcy @smilefoundation @MishraSmile @rjstutee @ZlinFilmFest @schlingelpress @FIRDOZ @festival_FIFEM @rimadasFilm @CFSINDIAORG @MIB_India How does one get a passcode to view the films?

[chitra iyer @LetsTalkMarTech]

Products, platforms, ecosystems, apps, superapps, suites, solutions - what exactly do martech buyers need to know about these terms to make a decision that won't come back to bite them? https://t.co/mOWlm4yv4a

[DMBeat @DMBeat]

Are Lead Generation Days Over for B2B Marketers? by @letstalkmartech https://t.co/EYIfI6Lrqj

[chitra iyer @LetsTalkMarTech]

@blueshiftlabs @Gartner_inc @MarTechAdvisor the point is WHY they say marketers will abandon personalization. It's because of poor ROI. The idea is not to be everywhere all the time (too $$) but to improve ROI on personalization by being on the right channel at the right moment with the right message

[chitra iyer @LetsTalkMarTech]

@blueshiftlabs Personalization will need to be channel-agnostic- that is what customers will expect. Think 'orchestration'!

[chitra iyer @LetsTalkMarTech]

@blueshiftlabs @MarTechAdvisor we hear a lot of CMOs talking about the ability to finally move beyond personalization to true relevance in the moments that matter, with the power of data activation

[chitra iyer @LetsTalkMarTech]

#omnitech, #ssot (single source of trust), the impact of voice on sales jobs, and many other awesome conversations on the last episode of #talkingstack for 2019! with @BrentLeary David Raab and @AnandThaker Ziff Davis B2B MarTech Advisor https://t.co/1wVASKS3LA

[chitra iyer @LetsTalkMarTech]

I have a feeling we are going to hear a lot more of sales tech in 2020...@sellingtools! Ziff Davis B2B Smart Selling Tools Inc. https://t.co/JVDzBfFDZt

[chitra iyer @LetsTalkMarTech]

Can you 'orchestrate' something you have no control over? David Raab asks @jnicholson30 from Pegasystems..and that sets us on a journey that goes from federated #datamarketing systems to CRM adoption, next best action to 'real-time interaction management'…https://t.co/2Ab6M0PSii

[chitra iyer @LetsTalkMarTech]

The CRM Experience - @BrentLeary's exclusive column on MarTech Advisor - connects the most significant trends in #crm with the larger #customerexpereince conversation ..he travels around the world of CRM, attending events and presentations, and you get to…https://t.co/igKWLu4mcE

[chitra iyer @LetsTalkMarTech]

An unmissable opportunity for data-driven marketers in India - David Raab the No.1 authority on all things CDP- is running a FREE half-day workshop on CDPs in Mumbai on 7th November courtesy Netcore Solutions - this is really a fab…https://t.co/qLMl2344kS https://t.co/WamgLLWrRR

[chitra iyer @LetsTalkMarTech]

Go on- share your HRTech nightmares with us! It's always fun in retrospect!
HR Technologist https://t.co/INerpBbpxH

[chitra iyer @LetsTalkMarTech]

My top takeaway - design for 'data interaction' rather than 'data collection' to make AI outcomes as meaningful as possible. Thanks, @LorenMcDonald for sharing some real thought-starters on #talkingstack with David Raab and @AnandThaker https://t.co/sWiPTs893B