Lexie Alcon Chaudhuri

PR consultant for Ad agencies @sweatandco. Sometimes I Tweet. Opinions are my own. UC Irvine Paul Merage School of Business and Loyola Chicago alumna.

[Lexie Alcon Chaudhuri @LexieDanae]

Many thanks to my awesome mentor, Pam! https://t.co/mwdsiIeAyk

[UCI Paul Merage School of Business @UCIrvine_MBA]

Congrats to Protégé of the Year, Alexandra Alcon Chaudhuri, FEMBA ‘17. Nominated by mentor Pam Steinmetz, EMBA ’98. #meragelife #ucimerage

[Mauro Battellini 🇦🇷🇺🇦 @MauroBattellini]

How people outside of PR see PR // How people in PR see PR

[Carly Martinetti @PRcarly]

The PR industry should focus more on quality over quantity.

It's not about how many pitches you send, but how relevant and well-crafted they are.

[Lexie Alcon Chaudhuri @LexieDanae]

@_oliviamorley Hollywood sign hike is a classic with a stop at Beachwood Cafe after 😊

[Lee Clow’s Beard @leeclowsbeard]

The bulk of time and money wasted in the advertising industry can be traced to revising things according to personal preference instead of for public effectiveness.

[Lexie Alcon Chaudhuri @LexieDanae]

*THIS*

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

I'm sorry, but it needs to be said from time to time - Forbes Councils are PAID - not earned - media.

"We are getting the feeling that the Forbes Council is a scheme and scam"

Why Forbes Councils aren't going to make you a thought leader
https://t.co/gVsTBacL5C @alloy_crew

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

When I'm honest with potential PR clients about not "guaranteeing" media coverage, I may lose some opportunities.

But I'd rather be truthful upfront than promising something NO ONE can guarantee.

Guaranteed coverage = paid media.

#PRTips

[Historic Vids @historyinmemes]

A headline from 1953.

[Carly Martinetti @PRcarly]

An effective PR strategy takes time. Remember that we’re trying to shape the public perception of your business, not just land you one-off articles.

[Lexie Alcon Chaudhuri @LexieDanae]

@_oliviamorley Thank you so much! A wealth of info! I was doing double duty with by baby before the nanny arrives and glad I was able to listen in. 🥰

[Lexie Alcon Chaudhuri @LexieDanae]

@_oliviamorley Amazing! Thank you!!

[Amanda Natividad @amandanat]

Stop holding yourself back from creating because you’re afraid of being cringe.

We’re all cringe to somebody.

[Lexie Alcon Chaudhuri @LexieDanae]

Dear clients: *THIS* is how long it takes to do due diligence and find the right reporter. A strategic approach to outreach is necessary, or we're at risk of getting repeatedly getting ignored or even blocked by reporters. #PublicRelations

[Carly Martinetti @PRcarly]

RULE 2:

If you didn't research what you're pitching + who your pitching for at least 3 hours, you didn't research enough 👩‍💻

Without insider relationships at publications, landing placements depends on your ability to connect journalists to stories they actually care about.

4/8

[Lexie Alcon Chaudhuri @LexieDanae]

@dianapearl_ Love the wallpaper! 🌸

[Caitlin Kelly: veteran journalist, writing coach @CaitlinKellyNYC]

Please don't ask to "pick your brain." It's such a gross phrase.

- May I ask your advice?
- Can you spare a few minutes?
- I need a bit of help. Is that workable for you?
- Can I borrow you for a few minutes?

Really. Just find another way to make the ask.

[Lexie Alcon Chaudhuri @LexieDanae]

@businessbarista Definitely @Emily_L_Siegel! https://t.co/BUd9jhnSpb

[Christina Nicholson @ChristinaAllDay]

Strategic PR is slow PR. I know, it doesn't sound fun or sexy.

But more things that work usually aren't.

Build your media list one journalist at a time.

Pitch one journalist at a time.

Connect with the journalist before pitching them.

[Sarah Garone @LoveLetter2Food]

I have a 26-email thread with 1 PR rep for a brand that sent me snacks months ago. I have told this person repeatedly that I will reach out if the snacks are ever a fit for a story. Sorry PR folks, sometimes persistence is not the best policy.

[Lexie Alcon Chaudhuri @LexieDanae]

Too good!💀

[Amy Charlotte Kean @keano81]

Dear brands: this is DEFINITELY how consumers feel about the launch of your new logo

[Lexie Alcon Chaudhuri @LexieDanae]

Quality over quantity is the name of the game…

[Carly Martinetti @PRcarly]

Remember that journalists are looking for quality sources that bring fresh perspectives to their stories.

Be a resource for them, not just a self-promoting PR representative.

[Alicia Tatone @AliciaTatone]

Big brain business name 🧠